Streaming TV Advertising: What Marketers Need to...
In the decade and a half since Netflix popularized over-the-top (OTT) video consumption,...
Live Sports Advertising: The Next Big Win for CTV
Live sports have long been the saving grace for cable and satellite television. Viewers...
HVOD: Hybrid Video on Demand Explained for...
Things have changed since the early days of streaming. It used to be that a subscription...
Self-Service DSP vs. Managed Service CTV...
CTV advertising unlocks the potential to precisely target viewers on the most important...
Ad Fraud: Everything You Need to Know and How to...
Ad fraud has become a key issue in the digital advertising industry, as its costs are...
AI in Programmatic Advertising and Digital...
Few business functions will be impacted so profoundly by artificial intelligence (AI) as...
Free Ad-Supported TV (FAST): Ultimate Guide for...
Everything old is new again, including scheduled television with commercial breaks. You...
First-Party Data vs. Third-Party Data: What's the...
Understanding the distinctions between first-party and third-party data is crucial to...
Full-Funnel Attribution: What It Is and How to...
As an advertiser, embracing full-funnel attribution elevates your campaign measurement to...
Top AVOD Platforms for Advertisers Breaking into...
Connected TV (CTV) has emerged as a turning point for TV audiences, capturing viewers'...
The History of Commercials and TV Advertising
Picture this: It’s a sunny day in July and the year is 1941. A family in New York City...
The Advantages and Disadvantages of TV Advertising
Even though people have altered the way they watch television, TV advertising is still...
OTT vs. CTV Advertising: What's the Difference?
OTT refers to the video streaming content delivered over the internet. With TV viewers...