EDUCATION ADVERTISING SOLUTIONS
Turn more prospects into enrolled students
Strategus pairs student and household audience data with CTV, omnichannel media, cross-device retargeting, and attribution. Our strategies are built for every kind of school, from large universities and online programs to community colleges and trade schools.
Reach prospective students and the people who influence their decisions, stay with them through the enrollment journey, and see how your campaigns drive inquiries, campus visits, applications, and enrollments.
Trusted by Leading Education Brands
Choosing a school happens across screens.
Be part of the decision.
Show up for students and their families across CTV, streaming audio, online video, display, DOOH, and more, then stay visible as they research schools, compare programs, visit campus, and get ready to apply.
EDUCATION CAMPAIGNS BUILT AROUND THE OUTCOME
Your goal drives every decision
Maybe you need more undergraduate applications. More students in a priority program. A stronger pipeline from new feeder markets. More adult learners. Or more enrollment for the next start date.
Strategus builds the audience, media strategy, and measurement plan around the students, programs, markets, and enrollment outcomes that matter to your institution.
You bring the goal
Your goal
Define the application, enrollment, program, visit, or awareness target you need to influence.
We build the plan
The strategy
We match the right audience, message, and channel mix to the students most likely to apply, timed to your enrollment cycle.
You see the results
The outcome
See which ads move students closer to enrolling, and we shift spend toward what's working. Incrementality testing is available on request.
What we solve for education advertisers
Build your media strategy around what enrollment demands.
Education marketing has to balance your institution's priorities with how prospective students actually search and decide. We bring the two together, so every campaign reaches the right students in the places your school needs to grow.
Generate Leads
Turn prospective student interest into inquiries, information requests, and applications.
Drive Foot Traffic
Reach prospective students and families in priority markets and drive attendance at campus tours, open houses, admissions events, and other in-person experiences.
Why programmatic works for education
Find the students most likely to enroll
Strategus combines education interests, life stage, household, location, and your own student data to focus your budget on the prospective students showing real signs of interest.
Reach the right students and households
Reach households with college-bound teens, high school juniors and seniors, prospective graduate students, adult learners, online degree seekers, career changers, and other audiences aligned with your enrollment goals.
For undergraduate recruitment, reach doesn’t have to stop with the student. Household-level targeting can help put your institution in front of parents and other people influencing the decision, too.
Turn education intent into an audience
Find prospective students reading about colleges, careers, test prep, and other education topics online, then follow up across CTV, online video, and display.As interest grows, we use your website visitors and your own student data to stay in front of them.
Go beyond your traditional feeder markets.
Your next student doesn’t necessarily live within driving distance of campus.
Build campaigns around established feeder markets or expand into new regions, states, and audiences to grow awareness and enrollment beyond the places your institution already reaches.
how it works
From “Where Should I Go?” to “I’m Going Here.”
Choosing a school or program rarely comes down to one ad, one search, or one campus visit.
Students of all ages discover schools, compare programs and costs, talk to family, check financial aid, tour campuses, and eventually narrow a long list into one decision.
We keep your institution in front of them through that whole journey and make the next step easy to take.
Strategize
Start with your enrollment goals, priority programs, student audiences, feeder markets, recruitment calendar, and your own student data. Strategus builds the targeting, media plan, and measurement around them.
Reach
Introduce your institution on CTV, online video, and streaming audio to prospective students and families in the markets that matter.
Reinforce
Reconnect with households that saw your ads, on display and other screens, as students research programs, compare schools, and move closer to applying.
Convert
Drive prospective students to admissions pages, information request forms, campus visit sign-ups, and applications.
Prove and optimize
See how your campaigns lead to site visits, inquiries, campus visits, and applications, and shift spend toward what's working. Incrementality testing is available on request.
EDUCATION STRATEGIES
Different students call for different strategies
Undergraduate
Reach high school juniors and seniors, parents, and college-bound households early enough to influence consideration, then stay visible through visits and application season.
Graduate programs
Reach college graduates and working professionals considering an advanced degree and connect program benefits to their career and education goals.
Online and hybrid programs
Recruit beyond the campus footprint by reaching prospective students looking for flexible ways to earn a degree, finish one, or continue their education.
Community colleges
Build local and regional awareness while promoting accessible pathways to degrees, transfers, workforce preparation, certificates, and continuing education.
Trade and technical schools
Reach students interested in vocational training and specific career paths and turn that interest into program inquiries and applications.
Continuing education and certificates
Find working adults looking to upskill, reskill, earn a credential, or make a career change and connect them with shorter, targeted education opportunities.
Priority programs
Focus spend on programs with specific enrollment needs, from nursing and healthcare to business, technology, and other high-priority areas.
Case studies
See how education campaigns drive growth
We help education advertisers hit business goals, not just impressions. Check out a few of the campaigns that made an impact.
Book a demo
Let's help more students find you
Reach the students most likely to choose you, stay with them from first search to their first day, and see what your campaigns deliver.
