Re-engage Customers
Turn yesterday's customers into today's revenue.
Stay top of mind and win back those who've gone quiet. Our cross-channel campaigns reconnect you with lapsed customers using messaging that reflects the relationship they already have with your brand, helping drive repeat purchases and long-term customer value.
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Trusted to deliver results at scale
Winning customers back starts with your data.
Re-engagement isn't a one-size-fits-all campaign. A customer who hasn't purchased in 30 days requires a different approach than someone who's been inactive for a year.
The channels, messaging, and offers that bring customers back depend on your industry, buying cycle, and customer relationship. We've built re-engagement campaigns across subscription, retail, financial services, healthcare, and more, using real campaign data to develop strategies before media dollars are ever spent.
Match the message to the customer.
Lapsed customers, abandoned carts, and recent buyers already know you. We combine your CRM with third-party purchase data to find them, then show each segment creative built to bring them back.
Win them back across every channel.
We reach each segment with the right offer on CTV, streaming, display, and more, then show you exactly who came back and bought.
Bring customers back with campaigns built around the customer lifecycle.
We combine your CRM with third-party purchase and life-event data to reach past customers when they're ready to buy again, then pair each moment with creative built to bring them back across every screen.
See an example for the auto industry below:
"Your first service is on us."
"Inspection time. Get in and out today."
"The all-new model is here."
"Extend your warranty coverage"
"Buy 3 tires, get the 4th free."
"Loyal owners get $1,500 toward the new model."
Our approach includes:
CRM audience segmentation
Cross-channel media planning
Ongoing campaign optimization
Lifecycle-based messaging
Offer and incentive testing
Closed-loop attribution and reporting
the process
How we bring customers back
We tailor every stage of the win-back process to customer behavior, lifecycle signals, and long-term value.
Find customers who've gone quiet
Reconnect with lapsed customers across every screen using CRM-powered audience targeting.
Deliver the right message at the right time
Tailor creative, offers, and timing based on customer lifecycle stage and purchase history.
Optimize every win-back opportunity
Continuously refine audiences, messaging, and media investments to improve repeat purchases and reduce churn.
Measure long-term customer value
See which campaigns, audiences, and offers drive repeat purchases, retention, and customer lifetime value.
measurement
Every customer journey is different. So is every win-back strategy.
Winning customers back requires more than measuring clicks or impressions. We connect campaign exposure to customer activity, helping you understand which audiences, messages, and offers drive repeat purchases while maximizing customer lifetime value.
Improve win-back rates
Measure which audiences and campaigns successfully bring inactive customers back.
Increase repeat purchases
Track purchase lift and repeat buying behavior across re-engaged customer segments.
Maximize customer lifetime value
Compare the long-term value of re-engaged customers against control groups to understand lasting business impact.
Eliminate wasted spend
Suppress recently reactivated customers automatically so media investment stays focused on inactive audiences.
Validate CRM activity
Connect campaign exposure directly to CRM events and customer activity with closed-loop attribution.
Invest with confidence
Track cost per re-engaged customer alongside purchase value to understand the true return on your investment.
Improve
win-back rates
Increase repeat purchases
Maximize customer lifetime value
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Eliminate
wasted spend
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Validate
CRM activity
Invest with
confidence
Depending on your business and available
data, measurement may include:
Attributed sales and revenue
Return on ad spend (ROAS)
Shopify and ecommerce integrations
Post-view and post-click conversions
CRM and first-party data matching
Offline purchase attribution
Strategus BLUEPRINT™
Build a strategy around your goal,
not a channel list.
Start with the outcome, not a list of tactics. Blueprint combines campaign history, audience insights, and measurement planning to recommend the mix most likely to achieve your goals.
Reach the right customers at the right time
Re-engagement begins with your CRM.
Lapsed customer lists are securely matched across CTV, display, audio, and digital out-of-home inventory. Audiences are segmented by recency, purchase history, and lifecycle stage so messaging reflects where each customer is in their relationship with your brand.
Recently re-engaged customers are automatically suppressed, while geographic targeting helps prioritize markets with the greatest concentration of inactive customers.
Explore how each channel fits into your re-engagement strategy
Case study
Coffee brand generates nearly 4x ROAS by
re-engaging lapsed
customers
A leading consumer packaged goods coffee brand partnered with Strategus to reconnect with past online customers using first-party CRM data and Connected TV.
what we solve
Explore other goals
Increase Revenue and Sales
Turn screen time into pipeline and closed revenue you can measure.
Generate Leads
Fill the funnel with qualified, ready- to-talk prospects.
Drive Foot Traffic
Move nearby audiences from the couch to your front door.
Increase Website Traffic
Send high-intent viewers straight to your site.
BOOK A DEMO
Ready to bring customers back?
Reconnect with past customers, increase repeat purchases, and strengthen customer loyalty with campaigns designed around long-term growth.
