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HOME SERVICES ADVERTISING SOLUTIONS
Reach the right homeowners. Drive more business.
Strategus combines the reach and storytelling power of Connected TV with precise homeowner targeting, omnichannel activation, cross-device retargeting, and attribution built around the outcomes that matter to your business.
From generating high-value leads and booked appointments to driving store visits, recurring contracts, and revenue, we help home services marketers turn media investment into measurable growth.
Trusted by Home Service Brands Across the U.S.
OVERVIEW
Homeowners move across screens. Stay with them until they’re ready to act.
Reach homeowners across CTV, streaming audio, online video, display, and more, then keep your business visible from first impression to call, click, or booking.
HOME SERVICES CAMPAIGNS BUILT AROUND OUTCOMES
Turn Homeowner Demand Into Booked Business.
Home service decisions often start with a specific need, in a specific household, in a specific market. Strategus builds campaigns around those signals, connecting audience intelligence, local media activation, and measurement to help you reach the right homeowners and turn demand into measurable business.
Start here
Your Goal
Start with the business you need to generate, from filling the schedule and increasing service calls to growing higher-value categories, entering new markets, or keeping crews busy through seasonal shifts.
Our job
The Strategy
Identify homeowners based on location, property, household, behavioral, and intent signals, then activate media around the markets you serve and the moments most likely to create demand for your services.
Our job
The Outcome
Connect campaign exposure to quote requests, appointments, service calls, site activity, and other meaningful actions to see which audiences and markets are actually generating business.
WHAT WE SOLVE
Start with the business outcome you need to drive.
A roofing company trying to fill its pipeline needs a different strategy than an HVAC provider heading into peak season. Strategus builds the audience, media strategy, and measurement plan around the jobs, customers, and markets that matter to your business.
Increase Revenue & Sales
Turn media investment into booked jobs and measurable revenue by reaching homeowners when they’re most likely to need the services you provide.
Generate Leads
Reach homeowners with the right combination of location, household, behavioral, and intent signals, then move them toward quote requests, estimates, appointments, and service inquiries.
Drive Foot Traffic
For home service brands with showrooms, retail locations, or service centers, reach nearby homeowners and measure how campaign exposure contributes to in-person visits.
Build Brand Awareness
Build familiarity with homeowners before the need arises, so your business is already top of mind when it’s time to repair, replace, renovate, or upgrade.
Retarget Prospects
Stay connected with homeowners who have visited your website, explored a service, or requested information as they compare providers and decide who to hire.
Re-engage Customers
Use first-party customer data to reconnect with past customers for seasonal maintenance, additional services, upgrades, and other opportunities to earn repeat business.
Drive Incrementality
Measure the leads, appointments, service calls, and other conversions your campaigns generate beyond existing demand to understand advertising’s true impact.
Increase Website Traffic
Bring high-intent homeowners to service pages, financing information, quote forms, booking tools, and other content designed to turn interest into action.
Benefits of Programmatic Advertising for Home Services
Traditional TV can build awareness, but home services businesses often end up paying for impressions far outside the ZIP codes where their crews actually work or book business.
Strategus combines precise geographic targeting with homeowner, property, behavioral, contextual, and first-party audience data to concentrate media around households with the strongest potential to become customers.
Find the Homes Most Likely to Need You
Target beyond geography using signals like homeownership, household income, home value, home age, new-mover status, and service-specific in-market intent.
For high-ticket projects, Strategus can focus campaigns on households whose property profiles and purchasing power better align with the job.
Own Your Actual Service Area
Build campaigns around the ZIP codes, territories, branches, and service areas your team can realistically cover.
Instead of paying for an entire DMA, put your budget to work in the neighborhoods where new customers can convert to booked jobs.
Capture Demand Before and After the Search
Search is powerful when someone already knows they need a contractor or a specific service. Programmatic advertising gives you a chance to build awareness earlier.
Use premium CTV to introduce the brand, then reconnect with exposed households across online video, display, streaming audio, and other digital environments as they move closer to calling, clicking, or booking.
HOW IT WORKS
From the biggest screen in the house to the next booked job
Home services decisions rarely happen in one moment. A homeowner notices a problem, starts thinking about a project, researches options, compares providers, and eventually reaches out when the time is right.
A full-funnel media strategy lets your business stay present throughout that process while giving customers clear opportunities to take the next step.
Strategize
Start with your service area, job economics, seasonality, audience, and business goals. Strategus uses Blueprint™ capabilities, campaign intelligence, homeowner and property data, and market insights to build the targeting strategy, media plan, and measurement framework around them.
Reach
Use CTV and other programmatic channels to reach high-value homeowners within the ZIP codes and service areas your business can actually serve.
Reinforce
Reconnect with exposed households across online video, display, streaming audio, and other screens, keeping your business visible as homeowners research and compare their options.
Convert
Give homeowners a direct path to call, request an estimate, book an appointment, visit a showroom, or take another high-value action.
Prove
Connect campaign exposure to website activity, calls, form fills, appointments, store visits, closed jobs, and revenue where the available data allows it.
HOME SERVICES STRATEGIES
Different Jobs Call for Different Strategies.
Strategus builds the audience, media strategy, and measurement plan around the outcome that matters to you.
HVAC
Build year-round awareness and capture seasonal demand using homeowner, home-age, new-mover, and in-market signals within your service territory.
Roofing
Reach homeowners with properties more likely to need repair or replacement and turn awareness into inspection requests, estimates, and qualified leads.
Plumbing & Electrical
Build local familiarity before urgent needs arise and stay visible to homeowners across the neighborhoods your technicians serve.
Windows, Doors & Siding
Reach higher-value homeowners with older properties and renovation intent, then drive estimate requests and showroom engagement.
Remodeling & Home Improvement
Target homeowners based on property characteristics, purchasing power, and renovation intent to generate leads for high-ticket projects.
Lawn Care & Landscaping
Build awareness before and during peak season, reach homeowners with relevant lawn and landscaping intent, and drive recurring service contracts.
Pest Control
Reach homeowners during seasonal demand windows and use cross-device media to turn awareness into calls, leads, and service bookings.
Home Organization
Combine affluent homeowner targeting with tightly defined service areas to generate awareness and web conversions for custom closets and organization services.
HVAC
Roofing
Plumbing & Electrical
Windows, Doors & Siding
Remodeling & Home Improvement
Lawn Care & Landscaping
Pest Control
Home Organization
Built for the Way Home Services Businesses Actually Grow
Service-Area Precision
Build campaigns around exact ZIP-code lists, franchise territories, branches, or realistic service radii so you aren’t paying to reach households your team can’t serve, or wasting media spend.
Home & Property Intelligence
Layer homeowner status with household income, home value, home age, new-mover signals, in-market service intent, and other data to find households that better match the economics of the job.
Revenue-Level Attribution
Go beyond impressions and clicks. Strategus can connect campaign exposure to website visits, conversions, store visits, Search & Social activity, and (when first-party customer data is available), closed jobs, revenue, and ROAS.
Case studies
See How Home Services Companies Drive Growth with Strategus
We help brands and agencies hit real goals, not just impressions. Check out a few of the campaigns that made an impact.
Book a demo
Ready to turn homeowner attention into measurable growth?
