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HOME SERVICES ADVERTISING SOLUTIONS
Advertising that keeps your crews booked.
Strategus combines the reach and storytelling power of Connected TV with precise homeowner targeting, omnichannel activation, cross-device retargeting, and attribution built around the outcomes that matter to your business.
From generating high-value leads and booked appointments to driving store visits, recurring contracts, and revenue, we help home services marketers turn media investment into measurable growth.
Trusted by Home Service Brands Across the U.S.
Homeowners move across screens. Stay with them until they’re ready to act.
Reach homeowners across CTV, streaming audio, online video, display, and more, then keep your business visible from first impression to call, click, or booking.
Home services campaigns built around the outcome
Turn homeowner demand into booked business.
Home services decisions start with a specific need, in a specific household, in a specific market. Strategus builds every campaign around those signals, so you reach the right homeowners when they need you most.
You bring the goal
Your goal
Start with the business you need to generate, from filling the schedule and increasing service calls to growing higher-value categories, entering new markets, or keeping crews busy through seasonal shifts.
We build the plan
The strategy
We match the right audience, message, and channel mix to the homeowners and markets you serve, using property, household, and in-market signals to reach people when they're most likely to need you.
You see the results
The outcome
See how your campaigns drive quote requests, service calls, and booked jobs, and which markets bring in the most business. Incrementality testing is available on request.
What we solve for home services advertisers
Start with the business outcome you need to drive.
A roofing company trying to fill its pipeline needs a different strategy than an HVAC provider heading into peak season. Strategus builds the audience, media plan, and measurement around the jobs, customers, and markets that matter to your business.
Increase Revenue & Sales
Turn your media budget into booked jobs and revenue by reaching homeowners when they're most likely to need what you do.
Generate Leads
Reach homeowners using location, property, and in-market signals, then move them toward quote requests, estimates, and service calls.
Drive Showroom Visits
For businesses with showrooms, like kitchen, bath, and flooring, reach nearby homeowners and see how your campaigns drive in-person visits.
Build Brand Awareness
Build familiarity with homeowners before the need comes up, so you're already top of mind when it's time to repair, replace, or upgrade.
Retarget Prospects
Stay with homeowners who visited your website, explored a service, or asked for a quote while they compare providers and decide who to hire.
Re-engage Customers
Use your customer list to reach past customers for seasonal maintenance, add-on services, and upgrades, so more of your repeat business comes back to you.
Drive Incrementality
On request, we compare people who saw your ads with a similar group who didn't, so you can see the leads and booked jobs your advertising added.
Increase Website Traffic
Bring homeowners to your service pages, financing details, quote forms, and booking tools, where interest turns into action.
The benefits
Why programmatic works for home services
Traditional TV can build awareness, but home services businesses often end up paying for impressions far outside the ZIP codes where their crews actually work or book business.
Strategus combines precise geographic targeting with homeowner, property, behavioral, contextual, and first-party audience data to concentrate media around households with the strongest potential to become customers.
Find the homes most likely to need you
Target beyond geography using signals like homeownership, household income, home value, home age, new-mover status, and service-specific in-market intent.
For high-ticket projects, Strategus can focus campaigns on households whose property profiles and purchasing power better align with the job.
Own your actual service area
Build campaigns around the ZIP codes, territories, branches, and service areas your team can realistically cover.
Instead of paying for an entire DMA, put your budget to work in the neighborhoods where new customers can convert to booked jobs.
Capture demand before and after the search
Search is powerful when someone already knows they need a contractor or a specific service. Programmatic advertising gives you a chance to build awareness earlier.
Show up on the TV, the car radio, and the screens around town first. Then follow up with households that saw your ads across online video and display as they get closer to calling, clicking, or booking.
Made for home services
Built for the way home services businesses actually grow
Busy seasons, multiple locations, and real revenue goals. We build your campaigns around how your business actually runs.
Plan around your busy seasons
Demand in home services rises and falls with the weather. We shift your budget ahead of the rush, like AC ahead of the first heat wave or furnace tune-ups before the first freeze, so you're top of mind before your competitors are.
Ads for every location and offer
Run one campaign across every branch or territory, with each ad showing the right local phone number, service area, and offer. Updating a promotion takes minutes, not a new shoot.
Revenue-level attribution
Go beyond impressions and clicks. See how your campaigns drive website visits, calls, and leads. When you share your customer data, we can also connect your ads to closed jobs, revenue, and ROAS.
HOW IT WORKS
From the biggest screen in the house to the next booked job
Home services decisions rarely happen in one moment. A homeowner notices a problem, starts thinking about a project, researches options, compares providers, and eventually reaches out when the time is right.
A full-funnel media strategy keeps your business in front of them the whole way and makes it easy to reach out when they’re ready.
Strategize
Every plan starts with your business: your service area, your busy seasons, and what a booked job is worth to you. Strategus combines Blueprint™ with homeowner, property, and market data to decide who to target, where to run, and how to measure success.
Reach
Put your brand on the biggest screen in the house. CTV and other programmatic channels reach high-value homeowners in the ZIP codes your business actually serves.
Reinforce
Stay top of mind while they shop around. Households that saw your TV ad see you again on their other screens through online video, display, and streaming audio.
Convert
When they’re ready, make the next step easy. Homeowners get a direct way to call, request an estimate, book an appointment, or visit your showroom.
Prove and optimze
See what’s working and do more of it. We connect your ads to website visits, calls, form fills, and appointments, plus closed jobs and revenue when that data is available. Then we use what we learn to improve the campaign.
HOME SERVICES STRATEGIES
Different jobs call for different strategies
Strategus builds the audience, media strategy, and measurement plan around the outcome that matters to you.
HVAC
Stay top of mind all year, then capture demand when the weather turns. We reach homeowners in your territory based on home age, recent moves, and signs they’re shopping for a new system.
Roofing
Reach homeowners whose roofs are more likely to need repair or replacement. Then turn that awareness into inspection requests, estimates, and qualified leads.
Plumbing & electrical
Be the name homeowners already know before a pipe bursts or the power goes out. Stay visible across every neighborhood your technicians serve.
Windows, doors & siding
Reach owners of older, higher-value homes who are planning upgrades. Then drive estimate requests and showroom visits.
Remodeling & home improvement
Find homeowners with the right property, the budget, and plans to renovate. Then generate leads for high-ticket projects.
Lawn care & landscaping
Build awareness before and during peak season. Reach homeowners looking for lawn and landscaping help, and turn them into recurring service contracts.
Pest control
Reach homeowners when pest season hits. Then follow up across their devices to turn awareness into calls, leads, and booked service.
Home organization
Target affluent homeowners within a tight service area. Build awareness and drive website conversions for custom closets and organization services.
HVAC
Roofing
Plumbing & electrical
Windows, doors & siding
Remodeling & Home Improvement
Lawn Care & Landscaping
Pest Control
Home Organization
Case studies
See how home services companies grow with Strategus
We help home services businesses hit real goals, not just impressions. See a few campaigns that turned homeowner interest into leads and sales.
Book a demo
Ready to turn homeowner attention into booked jobs?
Tell us your service area and goals. We’ll show you how Strategus can reach the right homeowners and prove what it brings in.
