Travel and Tourism Advertising Solutions
Navigate Travelers From First Impression to Arrival.
Travel decisions take shape across screens, searches, conversations, and countless moments of consideration.
Strategus helps travel and tourism brands stay present throughout that journey with Connected TV and omnichannel advertising designed to move travelers from inspiration to action.
Trusted by Leading Travel & Tourism Brands
OVERVIEW
Planning the best trips often begins right at home.
Reach travelers while they’re dreaming about where to go next across Connected TV, online video, display, streaming audio, and more, then stay connected as they research, plan, and book.
TRAVEL AND TOURISM CAMPAIGNS BUILD AROUND OUTCOMES
Turn travel inspiration into measurable action.
Travel and tourism focused marketing has always been about inspiring people to go somewhere. Strategus connects that inspiration to what happens next, using Connected TV as the starting point for an omnichannel strategy that keeps destinations visible as travelers move from discovery to planning and ultimately take action.
The result is a campaign built around more than reaching potential travelers. It’s built to understand how advertising influences the journey and connect media exposure to meaningful outcomes.
Start here
Your Goal
Define what success looks like for your destination, property, attraction, or tourism organization.
Our job
The Strategy
Build an audience and omnichannel media strategy around the travelers you need to reach and how they move from inspiration to action.
Our job
The Outcome
Connect campaign exposure to measurable traveler behavior so you can see what your media is actually driving.
WHAT WE SOLVE
Start with the travel outcome you want.
Every destination has a different definition of success. Strategus builds the audience, media mix, and measurement strategy around the results that matter to yours.
Increase Revenue & Sales
Connect media investment to hotel stays, ticket purchases, reservations, bookings, and other revenue-generating travel activity.
Generate Leads
Turn traveler interest into inquiries, itinerary requests, group bookings, email sign-ups, and other actions that create opportunities for conversion.
Drive Foot Traffic
Reach travelers in priority markets and measure how campaign exposure contributes to real-world visits at destinations, attractions, resorts, and other locations.
Build Brand Awareness
Put your destination in front of travelers who may not know you yet and build consideration in the markets most likely to visit.
Retarget Prospects
Reconnect with travelers who have shown interest in your destination and stay visible as they research, compare options, and make plans.
Re-engage Customers
Give past guests and visitors a reason to return with timely campaigns built around new experiences, events, seasons, and offers.
Drive Incrementality
Measure the visitation, bookings, or other activity your campaign generated beyond what would have happened without the media investment.
Increase Website Traffic
Bring interested travelers to the destination content, accommodations, attractions, events, and planning resources that help turn interest into a trip.
Benefits
Travel & Tourism Advertising Built to Go Further
You bring the destination and the goals. We bring the audience intelligence, omnichannel strategy, and measurement to reach the right travelers and connect your media to meaningful results.
Reach the Right Travelers
Go beyond broad demographics to reach travelers based on intent, interests, behaviors, location, and other signals that reveal who is more likely to consider your destination.
Stay With Them Across the Journey
Travel decisions unfold over time and across channels. Keep your destination visible from initial inspiration through research and planning with a coordinated omnichannel strategy.
Connect Media to Real-World Results
See what happens after travelers are exposed to your campaign by connecting media to measurable actions, from online engagement and bookings to actual destination visits.
HOW IT WORKS
From “Where Should We Go?” to “When Do We Leave?”
Travel decisions build over time.
People see a destination. Search it later. Scroll through things to do. Check the drive or flight. Look at lodging. Send it to someone else. Compare dates. Search again. And eventually, an idea becomes a trip.
A full-funnel strategy keeps your destination present throughout that journey and gives travelers clear opportunities to move from inspiration to action.
Strategize
Start with the visitors you need to attract, the markets they come from, the seasons you need to fill, and the tourism outcomes you need to drive. Then build the audience, media plan, timing, and measurement strategy around them.
Reach
Use premium CTV to bring your destination, attraction, or experience to life on the biggest screen in the house and introduce it to travelers with the strongest potential to visit.
Reinforce
Reconnect with exposed households across online video, display, streaming audio, and other screens as travelers research, compare destinations, and start planning.
Convert
Drive prospective visitors toward trip-planning content, itineraries, lodging, tickets, packages, passes, events, and other high-value actions.
Prove
Connect campaign exposure to website engagement, Search & Social activity, ticket and package purchases, revenue, and, where appropriate, measurable visits to physical destinations and attractions.
PROGRAMMATIC ADVERTISING AGENCY
One partner. Every screen. Proven performance.
You bring the KPI. We bring the strategy, the team, and the proof. From CTV and video to display, audio, and beyond, every channel is aligned around the outcome you're measured on.
State & Regional Tourism
Give travelers a reason to choose your state or region, then turn broad destination awareness into measurable trip-planning activity and visitation.
Cities & CVBs
Reach high-value feeder markets with the experiences, neighborhoods, food, culture, events, and attractions that make your city worth the trip.
Attractions & Experiences
Turn interest into attendance by reaching travelers likely to visit and driving them toward tickets, packages, and trip-planning pages.
Ski & Mountain Destinations
Build demand in key drive markets, reach skiers and outdoor travelers, and drive measurable ticket, pass, and seasonal revenue.
Beach & Seasonal Destinations
Stay visible while travelers plan their next escape and build demand around the travel windows that matter most.
Outdoor & Adventure Destinations
Reach travelers whose interests already align with hiking, biking, camping, boating, fishing, national parks, and other outdoor experiences.
Festivals & Events
Give travelers a time-sensitive reason to make the trip and drive interest around festivals, concerts, cultural events, and seasonal experiences.
Family Travel
Reach households planning vacations and getaways with experiences built around how families choose, plan, and spend their time away.
State & Regional Tourism
Cities & CVBs
Attractions & Experiences
Ski & Mountain Destinations
Beach & Seasonal Destinations
Outdoor & Adventure Destinations
Festivals & Events
Family Travel
Built for the Way People Really Plan Their Travels.
Travel Intent Beyond the Typical Demo
Go beyond age, income, and generic “traveler” audiences. Combine active travel research, booking-site engagement, lifestyle interests, social signals, first-party audiences, and look-alike modeling to find people showing stronger potential to visit.
Precision Around Place & Season
Build campaigns around the feeder markets, drive times, fly markets, seasons, events, and travel windows that matter instead of treating every traveler and every month the same.
Attribution Beyond the Impression
See what travelers do after exposure. Connect campaigns to website visits, trip-planning activity, Search & Social conversions, ticket and package purchases, revenue, and, where appropriate, physical visitation.
Case studies
Join the Travel & Tourism Marketers Drive Real Results
Book a demo
Ready to turn more travel inspiration into booked trips?
Reach the travelers most likely to visit, stay with them while they plan, and connect CTV exposure to measurable trip planning, bookings, ticket sales, and visitation.
