Attribution
Track every touchpoint from ad exposure to action
Every dollar you spend should tie back to a result. We connect each ad exposure to what happened next, from a website visit to a sale, across all the channels we run for you. Then we build the attribution approach around the goal you care about.
Best-in-Class Attribution,
Powered by Industry Leading Partners
Attribution shouldn’t be one-size-fits-all
Most partners hand you the same last-click report no matter what you're trying to achieve. You see clicks and website visits, but not the sales, new customers, or revenue your ads actually drove.
Demand more from your programmatic partner
We start with your goal, then connect the sources that measure it, like website visits, foot traffic, brand lift, and online and offline sales. You see the full path from first ad to result, and we use what we learn to keep optimizing.
Why full-funnel measurement and attribution matter
Most people don't act the first time they see an ad. They see you on one channel, hear you on another, and come back when they're ready. To know what's working, you have to follow what happens after each ad across that whole journey.
With the right attribution, you'll learn:
Who came to your website
Which customer segments and regions were most influenced by your ad?
How they were impacted
What retargeting efforts and channels drove the best results?
How they took action
Did viewers head into a brick-and-mortar location, or search your brand?
HOW IT WORKS
How does full-funnel attribution work?
Connecting an ad on a TV, phone, or laptop to what someone does next takes the right technology and data partners. We bring both, and we set up attribution around the goals of your campaign.
Ad delivery
When your ad runs on CTV, display, online video, or audio, we match the signals from that impression to our identity graph, which links the other devices in the same household, like phones, laptops, and tablets.
Event data capture
Once a device user within that identity graph completes desired actions like visiting a website or purchasing a product on Amazon, the data is captured for marketing attribution.
Attribution modeling
Your Strategus team designs the attribution approach around your goals and reviews the data as the campaign runs.
Measurement and reporting
We use what we learn to optimize your campaign. You can see results by audience, location, and channel anytime in your 24/7 reporting dashboard.
capabilities
Attribution built around your goal, across every channel
Every campaign takes a different path to results, so no single attribution setup fits them all. Your Strategus team recommends the right mix of measurement for your goal from the options below, and we keep adding more.
After-ad influence
See what your audience searched for and which sites they visited right after seeing your ad, so you know how it shaped their research.
App event tracking
See who took in-app actions after seeing your ad.
Brand lift
Measure how your campaign changed awareness, favorability, and opinions of your brand.
First-party data matching
Match your customer list against the people who saw your ads to see how many new customers you reached and what each one is worth.
Foot traffic
Use location data to count how many people visited your locations after seeing your ads.
Online purchases and revenue pixel
See who bought from your online store after seeing an ad. Add a revenue pixel to report the exact dollar amount of each sale your campaign drove.
Post-view website visits
Count how many people came to your website after seeing your ad, even if they never clicked.
Retail media
Use SKU-level purchase data from retailers to connect your ads to in-store sales. This is ideal for brands sold on store shelves.
Search and social impact
See how your ads improve results from your paid search, paid social, and email campaigns by linking those conversions back to people who saw your ads first.
After-ad influence
App event tracking
Brand lift
First-party data matching
Foot traffic
Online purchases and revenue pixel
Post-view website visits
Retail media
Search and social impact
Give credit to every ad that got them there
Last-click reporting gives all the credit to the final step and ignores the ads that got someone there. We show how your ads influenced people across devices and channels, so you can optimize toward what's actually working.
Already use a multi-touch attribution tool? We can feed your campaign data straight into it, so your ads show up in the model you already trust.
Book a demo
Let's connect your ads to real results.
Tell us what you want to achieve and we'll build attribution around it. No self-serve platform to learn, just a partner who does the work.Whether you’re starting fresh or making the most of what you have, we’ll point you in the right direction.
CAPABILITIES
Learn more about Strategus’ capabilities
Explore the capabilities that work alongside attribution to deliver more targeted, transparent, and measurable campaigns.
Targeting
Reach the people most likely to act, using location, demographic, behavioral, and first-party data.
Cross-device retargeting
Reach people again on their phone, laptop, or TV after they've seen your ad or visited your site, so your message carries across devices.
24/7 reporting
See how your campaign is performing across channels anytime, in one dashboard that updates as it runs.
Blueprint™ research & insights
Before launch, we build a data-backed plan from campaign benchmarks, audience research, and creative testing, so every media decision has a reason behind it.
Creative production
No ads ready? Our team scripts and produces CTV and video ads built to run across your campaign, so you can launch without hiring a separate agency.
Retail media
Use retailer purchase data to reach shoppers and connect your ads to in-store and online sales.