RETAIL MEDIA ADVERTISING
Put real shopper data behind your media
We use shopper data from our retail data partners to find people actively shopping for products like yours. Then we reach them across channels and measure what they do next, online and in store.
Shopper data from the retailers
where 98% of Americans shop
What is Verified Retail Data?
Turn shopping behavior into smarter advertising.
Verified retail data shows what people actually buy, in store and online. It comes from retailer loyalty programs and purchase records, so your audience is built on real shopping, not assumptions about who might be interested. It also doesn't depend on third-party cookies.
Most retailers refresh their data weekly or quarterly, so your audiences stay current.
Add-to-cart behavior
Reach shoppers who added relevant products to their cart, a strong sign they're ready to buy.
Past purchases
Build audiences from verified purchase history by product, brand, or category.
Browsing activity
Reach people who searched for, viewed, or compared products like yours on retailer sites and apps.
Loyalty programs
Use retailer loyalty data to see what customers prefer, how they shop, and which brands they stick with.
Retail data targeting tactics
Six ways we put retail data to work
Retail data comes from real purchases tied to consistent IDs, so it's more precise than third-party cookies. That opens up tactics that go well beyond demographics or location alone.
Amazon data targeting
Reach people based on how they shop and browse across Amazon, including Whole Foods, Kindle, Prime Video, and Fire TV.
Re-engage lapsed customers
Win back people who used to buy from you but haven't in a while, with timely offers that remind them why they chose you.
Win over competitor buyers
Reach people who recently bought from a competitor and show them why your product is the better fit.
Reach new buyers
Find people who have never bought from you but recently showed interest in products like yours, and reach them while they're still deciding.
Reach category buyers
Stay in front of people who regularly shop your category, online or in store, so your brand comes to mind the next time they buy.
Target store-brand shoppers
Reach shoppers who usually buy the store brand and show them why yours is worth the switch.
Amazon
data targeting
Re-engage lapsed customers
Win over competitor buyers
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Reach
new buyers
Reach
category buyers
Target store-brand shoppers
What Retail Data Reveals Across Industries
Retail data is a natural fit for consumer packaged goods, but its value extends far beyond CPG. What people buy can reveal what they need next, helping businesses make smarter decisions across industries.
CPG
Reach the people who buy in your category, from kombucha fans to busy families stocking up on frozen meals. Product-level purchase data then shows whether your ads led to sales in store.
Automotive
Reach likely car buyers based on recent auto parts purchases and vehicle shopping activity. Then stay in front of them across channels while they compare options.
Education
Reach people who've bought professional development courses or books on a specialized subject. It's a strong signal for universities and learning platforms looking for future students.
Home Services
Reach homeowners who recently bought tools, appliances, or furniture. They're already investing in their homes, which makes them a strong audience for renovation services and smart home products.
Real Estate
Reach people who are likely to move, based on purchases like home décor, storage, and moving supplies. That puts you in front of them while they're deciding where to live.
Travel & Tourism
Find frequent travelers through recent purchases like luggage, travel-size toiletries, and vacation gear. Then reach them with ads for your destination or travel brand.
Case studies
Retail data in action
See what happened when brands put real shopper data behind their campaigns.
New to retail media?
Start here.
Our free guide covers what retail media is, how it works, and how to turn shopper data into results you can measure, with a close look at CTV.
Build custom audiences by mixing data sources
Retail data comes straight from what your buyers purchase, which makes it one of the strongest signals you can use. It's even stronger alongside other data.
We combine it with data from our 200+ partners and your own customer data, so your audience reflects who's ready to buy and when.
First-party data
What you collect directly from your customers through forms, purchases, and other interactions.
Second-party data (this is where retail data falls)
Data one business shares directly with another through a partnership. Retail data falls here: retailers share what their shoppers buy.
Third-party data
Data collected and sold by outside providers that don't have a direct relationship with your customers.
WHY STRATEGUS
Shopper data only creates value when the right team knows how to turn it into action.
Anyone can buy a retail audience. Our team picks the right data for your goal, pairs it with your own customer data, runs the campaign across channels, and shows you what it sold, online and in store.
Book a demo
Let's turn shopper data into real results.
Tell us what you want to achieve and we'll build a plan around the right retail data. No self-serve platform to learn, just a partner who does the work.
CAPABILITIES
Learn more about Strategus’ capabilities
Explore the capabilities that work alongside attribution to deliver more targeted, transparent, and measurable campaigns.
Targeting
Reach the people most likely to act, using location, demographic, behavioral, and first-party data.
Cross-device retargeting
Reach people again on their phone, laptop, or TV after they've seen your ad or visited your site, so your message carries across devices.
Attribution
Measure your CTV campaign success with precise attribution tools, linking ad exposure to outcomes.
Blueprint™ research & insights
Before launch, we build a data-backed plan from campaign benchmarks, audience research, and creative testing, so every media decision has a reason behind it.
Creative production
No ads ready? Our team scripts and produces CTV and video ads built to run across your campaign, so you can launch without hiring a separate agency.
24/7 reporting
See how your campaign is performing across channels anytime, in one dashboard that updates as it runs.