Get Your Free CTV Advertising Playbook

Download Now .
mail-icon
connect@strategus.com
 phone-1
(720) 707-3304
Talk to an Expert
25194164105 159743919891 164947799710 170424822844

OLV advertising, short for online video advertising, refers to video ads that play on:

  • Websites
  • in social feeds
  • Within mobile apps

These placements sit outside of streaming TV apps, on the personal screens your audience uses everyday. Because online video leverages digital audience data and programmatic ad placements, you're able to precisely choose the audience you want to reach and accurately track how your campaign performs.

Online video advertising works best as part of a broader digital media strategy spanning multiple channels, including connected TV, display, streaming audio, and more.

What Is OLV Advertising?

Frame (1)
Frame (2)
Frame (3)
Frame (4)
Frame (5)
Frame (6)
Frame (7)
Frame (8)
Frame (9)
Frame (1)
Frame (2)
Frame (3)
Frame (4)
Frame (5)
Frame (6)
Frame (7)
Frame (8)
Frame (9)

What Are the Benefits of Online Video Advertising?

cb51e02c-86fa-493e-b76e-f3de2b2a84f1

Reach Buyers on the Screen Already in Their Hand

Online video meets your audience on the phone or laptop they are using right now.

shutterstock_1926156266

Video Your Audience Can Act On Immediately

Clickable videos allow you to drive viewers to your website, getting them one step closer to a purchase. 

image 17 (1)

Precise Targeting

Audience data gives a variety of levers to target the exact people you want to reach, and ensures your media spend only goes toward qualified buyers. 

image 15

Prove What Your Video Spend Delivered

See which views turned into site visits and purchases across your entire campaign. 

Our Full-Funnel Approach Drives a 200%+ Increase in Conversions

Online video advertising is one part of a full-funnel campaign approach that reaches your audience at every point of their day and primes them to make a purchase. We help you target buyers across all media channels to maximize conversions and prove the value of your media spend.
a6104c12-7725-46c9-bf33-7f9477f2f209
Online Video
OTT advertising
OTT
digital out of home billboard
Digital Out-of-Home
display advertising
Display
streaming audio advertising
Streaming Audio
woman watching connected tv
Connected TV
in-game advertising
In-Game
Rectangle 318 (2)
featured case study
See how a casino we partnered with achieved 3.3x Return on Ad Spend (ROAS) by combining online video with CTV.
Read Case Study →

Online Video Ad Formats

Meet your audience wherever video plays, in the format that fits.
In-Stream Video
shutterstock_1926156266
Plays before or during video
content on websites and apps
In-Feed Video and Vertical Video
image 13
Plays inside a social or content
feed as your audience scrolls
Interactive Video
Invites a tap that opens your site
Invites a tap that opens your site
Learn More

What Do Our Online Video
Advertising Services Include?

We take care of everything that goes into online video advertising, eliminating the burden on your team.

ctv_cross_device_retargeting

Omnichannel Digital Media Strategy

We create a full-funnel digital media strategy that follows your audience and captures their attention when they’re ready to buy.

precise-targeting

Precise Targeting

We use hyper-specific campaign parameters to put your video in front of the buyers most likely to become customers.

Learn More
customized-attribution

Customized Attribution that Proves ROI

We build one powerful dashboard that brings together every digital channel and tracks the metrics that matter most to you.

Learn More

Frequently Asked Questions

What is online video (OLV) advertising?

Online video advertising, often shortened to OLV, refers to video ads that play on websites, in social feeds, and within mobile apps rather than inside a streaming TV app. Ads are bought programmatically using audience data, which means a campaign can be aimed at a defined audience and measured against business outcomes.

How is online video advertising targeted?

Online video campaigns are targeted using audience data covering demographics, interests, and past behavior. Targeting also accounts for geography, device type, and the content environment your ad appears within. Campaign parameters are set against the audience definition you and your strategist agree on before launch.

How does online video advertising fit into a full-funnel media strategy?

Online video carries your brand onto personal screens during the parts of the day when your audience is browsing, watching videos, and scrolling on social media. It runs against the same audience definition as every other channel in your plan and reports into the same dashboard, so you can see what each channel contributed to the outcome.

Does Strategus run media channels beyond online video?

Yes. Strategus manages full programmatic campaigns across connected TV, over-the-top, online video, display, streaming audio, digital out-of-home, and in-game placements. Most brands run several of these channels together as one coordinated plan.

What is the difference between OLV and CTV advertising?

CTV advertising runs inside streaming apps on a television screen. OLV advertising runs on websites, social feeds, and mobile apps, usually on a personal device the viewer is holding.

How do you measure online video advertising?

Online video campaigns report on completed views and clicks, and they connect to outcomes like site visits, form submissions, and purchases. With Strategus, online video reports into the same dashboard as every other channel in your plan.

What creative do online video campaigns require?

Online video creative works best when the message lands in the first few seconds, since a viewer chose the content rather than the ad. Most campaigns run 15 or 30 second spots, and existing video assets can often be adapted rather than reshot. Our team confirms the specifications for every placement in your plan.

Turn Your Media Budget Into Growth You Can Prove

Strategus clients running coordinated programmatic campaigns see conversion lifts above 200%. We design the strategy and manage every channel, then show you what the spend produced.

Talk to a Digital Media Expert
getty-images-MrHBSS96zns-unsplash 1 (3)