Online Video Advertising Services
Use Online Video to Grow Your Business
Online video combines sight, sound, motion, and clickability to build awareness and inspire action across the web. Strategus brings together precise targeting, compelling creative, real-time optimization, and measurement to connect OLV with your full-funnel programmatic strategy and drive the outcomes that matter most.
OVERVIEW
What Is Online Video Advertising?
Online video advertising places video ads before, during, or alongside content across websites and apps. It combines the sight, sound, and motion of video with precise targeting, clickable formats, and digital measurement.
OLV can introduce your brand, re-engage interested audiences,
and give viewers a direct way to act.
Take your message across the web with 90+ OLV inventory publishers
the Benefits
Why Online Video Belongs in Your Media Plan
Reach Them on Personal Screens
Meet your audience on the phone or laptop already in their hands.
Make Every View Clickable
Clickable video sends viewers straight to your site, one step closer to buying.
Target the Right People
Audience data focuses your spend on the people most likely to buy.
Prove What It Delivered
See which views turned into site visits and purchases across your campaign.
Online video FORMATS
Where Your OLV Ads Run
Reach viewers before, during, and after the content they choose, across publisher sites, apps, and articles.
In-Stream Video
Play before, during, or after the videos people choose to watch, with pre-roll, mid-roll, and post-roll placements.
Open Web Video
Run across trusted publisher sites like ESPN, CNN, and People, kept brand-safe with inclusion lists and verified inventory.
Out-Stream Video
Play within articles and content on publisher sites as people read, reaching audiences even on pages without a video player.
In-App Video
Reach people inside the mobile apps they use every day, from games to news and weather.
Did you know?
of people report being convinced to buy a product or service after watching a video.
(per Wyzowl)
One partner. Every screen.
Deliver a cohesive brand experience across every screen
Your audience moves across screens, channels, and moments throughout the day. Strategus connects every touchpoint into one coordinated omnichannel strategy, keeping your brand present from the first impression to the final action. With one partner managing the full programmatic journey, every interaction works together to build familiarity, deepen engagement, and drive measurable results.
Scrolling social media with breakfast
Hearing a podcast ad during the morning commute
Seeing an advertisement while browsing a news site
Browsing the news at home after work
Watching evening news at home
THE ONLINE VIDEO ADVANTAGE
Reach Your Audience in More Moments
Your audience moves across websites, apps, and devices throughout the day. Online video helps your brand move with them, creating more chances for your message to be seen and remembered.
Strategus uses OLV to extend reach, manage frequency, and support the rest of your programmatic media. Each channel plays a clear role, and every impression works toward the same business goal.
Case study
See how a casino achieved 3.3x ROAS on concert tickets by combining online video with CTV.
A rural casino needed to sell tickets to a country concert at a remote venue, with a budget of just $6,400. CTV built awareness two months out, then online video and display drove the final push three weeks before the show. In five weeks of flight time, the campaign generated $21,131 in ticket sales.
FAQ
Frequently asked questions.
What is online video (OLV) advertising?
Online video advertising, often shortened to OLV, refers to video ads that play on publisher websites and within mobile apps rather than inside a streaming TV app. Ads are bought programmatically using audience data, which means a campaign can be aimed at a defined audience and measured against business outcomes.
How is online video advertising targeted?
Online video campaigns are targeted using audience data covering demographics, interests, and past behavior. Targeting also accounts for geography, device type, and the content environment your ad appears within. Campaign parameters are set against the audience definition you and your strategist agree on before launch.
How does online video advertising fit into a full-funnel media strategy?
Online video carries your brand onto personal screens during the parts of the day when your audience is browsing, reading, and watching videos. It runs against the same audience definition as every other channel in your plan and reports into the same dashboard, so you can see what each channel contributed to the outcome.
Does Strategus run media channels beyond online video?
Yes. Strategus manages full programmatic campaigns across connected TV, over-the-top, online video, display, streaming audio, digital out-of-home, and in-game placements. Most brands run several of these channels together as one coordinated plan.
What is the difference between OLV and CTV advertising?
CTV advertising runs inside streaming apps on a television screen. OLV advertising runs on publisher websites and mobile apps, usually on a personal device the viewer is holding.
How do you measure online video advertising?
Online video campaigns report on impressions, views, and clicks, and they connect to outcomes like site visits, form submissions, and purchases. With Strategus, online video reports into the same dashboard as every other channel in your plan.
What creative do online video campaigns require?
Online video creative works best when the message lands in the first few seconds, since a viewer chose the content rather than the ad. Most campaigns run 15- or 30-second spots, and existing video assets can often be adapted rather than reshot. Our team confirms the specifications for every placement in your plan.
why strategus
All channels effortlessly managed in one spot.
Our full-funnel approach drives a 200%+ increase in conversions. Click through to explore the full range of programmatic channels your campaign can run on with Strategus, seamlessly managed in one place.
Explore how each tactic fits into your strategy
Book a demo
Put your video in front of the right viewers
Tell us what you want to achieve, and we'll build an online video plan around it: the right publishers, formats, and audiences, all working with the rest of your media. No self-serve platform to learn, just a partner who does the work.
