The why behind every media decision.
Before your media goes live, Blueprint combines category, audience, messaging, and market intelligence with AI-powered analysis of 60,000+ campaigns and 10+ years of CTV-specific expertise. Our team turns those insights into clear, defensible insights briefs, so every recommendation you make is grounded in industry-leading data.
Ready to see which insights can help your campaign planning today?
POWERED BY INDUSTRY LEADING RESEARCH & DATA
STRATEGUS BLUEPRINT™
Four solutions.
Every answer you need.
Blueprint™ pulls the right research, so every recommendation is grounded in real data.
StrategusIQ™ campaign intelligence
10+ years of real campaign data showing what drives results in your category, so your plan starts from proof, not a blank page.
Question it answers:
What has actually worked in my industry before?
AI personas built from observed behavior
Modeled on real behavior across TikTok, Meta, Google, Snap, and Pinterest, so you can test creative, messaging, and landing pages before you spend a dollar.
Question it answers:
Who is my audience and where do they spend time?
Psychographic intelligence by Resonate
Psychographic profiles of your audience, so you know not just who they are, but what makes them act.
Question it answers:
Why does my audience buy & what messaging will move them?
Research & forecasting
Industry benchmarks, competitive intelligence, and forecasts from sources like GWI, MediaRadar, eMarketer, and IAB, so your budget and reach estimates are grounded in real market data.
Question it answers:
What does the data say about my category, budget, and reach?
Know the why before you plan
With Blueprint, we come to the first conversation already knowing your competitive landscape, your audience, your category benchmarks, and what your budget can realistically do.
A few examples of questions our teams are prepared to help you answer:
“What are my competitors spending?”
“What results should I expect?”
“How much budget do I actually need?”
“Will this creative work for my audience?”
“Which channels make sense for me?”
“Who is my ideal audience, really?”
STRATEGUS IQ™
Your programmatic strategy, backed by 60,000+ campaigns that came before it.
Tell us what you're planning, and StrategusIQ™ matches it against 10+ years of real campaign performance. Every targeting, format, and channel decision is grounded in what's actually worked for advertisers like you.
No one else can replicate it, because no one else has run what we've run.
Category performance benchmarks
Know what good looks like before you set a single KPI, with benchmarks specific to your category, campaign type, and goal.
Audience targeting intelligence
See which audience segments have driven results in your category by geography, demographic, device, and time of day.
Flight and format guidance
Format and flight-length recommendations come from campaigns like yours, not industry averages.
In-flight optimization support
The same intelligence that builds the plan keeps guiding it while the campaign runs.
AI PERSONAS
Talk to your audience before your campaign goes live.
We build AI versions of your real customers modeled on how they actually behave across TikTok, Meta, Google, Snap, and Pinterest. Show them your CTV creative, display ads, or landing page copy and get scored feedback before anything goes live.
Traditional research costs up to $50K and takes six to eight weeks. This takes minutes, at a fraction of the cost.
Creative testing and feedback
Score CTV, video, and display creative before launch. Get audience resonance scores, visual appeal ratings, and specific feedback on what's working and what's not.
Segment-by-segment testing
Build a separate AI persona for each key audience segment, then test the same creative across all of them and see exactly where it lands differently.
Website messaging validation
Run your website copy, landing page, or campaign messaging past your personas and find out what lands before the campaign does.
Media mix insights
See where your audience actually spends time, across streaming, social, search, and the open web, so every channel in your plan has a behavioral reason behind it.
PSYCHOGRAPHIC INTELLIGENCE · POWERED BY Resonate
A clearer picture of what drives your audience to act.
Most campaigns target who someone is. Resonate shows what they value, what they're shopping for, and what actually gets them to act, drawn from 13,000+ consumer attributes across the U.S.
We build that picture for your audience before your campaign launches, so your targeting and creative decisions have something real behind them.
Brand affinity
See which brands resonate most with your audience, so your messaging and creative can align with what already matters to them.
Personal values
Understand the core values and motivations driving your audience's behavior so your messaging connects on a deeper level than demographics alone.
Media consumption
See which platforms, channels, and content types your audience engages with most, so your media budget goes where they actually spend time.
Demographics
Age, gender, household income, education, and family structure of the people you're trying to reach.
OUR RESEARCH REPOSITORY · GLOBAL BENCHMARKS
Industry intelligence that makes every recommendation defensible.
We keep a curated library of trusted third-party research, benchmarks, and category tools, so we can back up each recommendation with category trends, platform usage, and shifts in consumer behavior.
Consumer behavior data on 700 million people across 50+ markets, so we can profile your category, your competitors' customers, and your audience's media habits.
Real ad spend by product category, publisher revenue, and media pricing, including CPMs, so your budget is set against what the market actually pays.
Digital and media forecasts that give your plan trend context and back up your budget with ad spend data by category.
See what your direct competitors are running, the messages they use, how they buy media, and which publishers their ads appear on.
Industry standards and research for digital and CTV advertising, so format recommendations follow best practices and your strategy keeps pace with the market.
Competitor spend, campaign activity, creative, and placements across 30+ media channels, so we can spot category shifts and see where ad dollars are moving.
WHY STRATEGUS
The team that builds your plan runs it too.
Blueprint™ is where our work starts, not where it ends. The same team that builds your plan also buys the media, runs it across channels, and reports on what it delivered. That way nothing gets lost between research, launch, and results.
get in touch
See what we know about your industry
Tell us what you want to achieve, and we'll bring competitive context, audience profiles, and campaign benchmarks built around your market.
CAPABILITIES
Learn more about Strategus’ capabilities
Explore the capabilities that work alongside attribution to deliver more targeted, transparent, and measurable campaigns.
Targeting
Reach the people most likely to act, using location, demographic, behavioral, and first-party data.
Cross-device retargeting
Reach people again on their phone, laptop, or TV after they've seen your ad or visited your site, so your message carries across devices.
Attribution
Question it answers: What does the data
say about my category, budget, and reach?
Industry benchmarks, competitive intelligence, and forecasting, so every recommendation has proof behind it.
24/7 reporting
Question it answers: Why does my audience buy & what messaging will move them?
Real psychographic profiles of your intended audience, so you know not just who they are, but what makes them act.
Creative production
No ads ready? Our team scripts and produces CTV and video ads built to run across your campaign, so you can launch without hiring a separate agency.
Retail media
Use retailer purchase data to reach shoppers and connect your ads to in-store and online sales.