FINANCE ADVERTISING SOLUTIONS
Reach the depositors and borrowers most likely to act
Strategus pairs financial audience data with CTV, omnichannel media, cross-device retargeting, and attribution. Our strategies are built for every kind of financial institution, from national and regional banks to community banks and credit unions.
Reach people when they're ready to open an account, move their money, or take out a loan, stay with them across screens, and see how your campaigns drive new accounts, deposits, loan applications, and branch visits.
Trusted by Leading Financial Institutions
Your customers are comparing more than rates.
Whether you're focused on deposits, new accounts, loan growth, or branch traffic, Strategus builds the audience, media, and measurement plan around the result your institution needs.
Finance campaigns built around the outcome
Your goal drives every decision
Whether you're focused on deposits, new accounts, loan growth, or branch traffic, Strategus builds the audience, media, and measurement plan around the result your institution needs.
You bring the goal
Your goal
Define the deposit, account, lending, or branch goal your campaign needs to move.
We build the plan
The strategy
We match the right audience, message, and channel mix to the people most likely to open an account or apply for a loan, in the markets your branches serve.
You see the results
The outcome
See which ads move people closer to opening an account or applying, and we shift spend toward what's working. Incrementality testing is available on request.
What we solve for finance advertisers
Start with the number you need to move.
Pick the result that matters most to your institution, and we'll build everything around it.
Grow Deposits and Loans
Connect your media to new accounts, deposits, funded loans, and other activity that grows your institution.
Drive Branch Visits
Reach people in the markets your branches serve and measure how your ads drive visits.
Build Brand Awareness
Build familiarity and trust with consumers before they’re actively choosing a bank, lender, financial advisor, or other financial provider.
Retarget Prospects
Reconnect with consumers who have explored your products or services and stay visible as they compare rates, providers, and financial options.
Re-engage Customers
Reach existing customers and members with the next product that fits, from a savings account to a home equity line.
the benefits
Why programmatic works for financial brands
Strategus combines financial interests, life stage, location, and your own customer data to build audiences around the relationships your institution wants to grow.
Find the need behind the customer
Go beyond broad demographics to reach households in the market for specific products, from checking and savings to mortgages, home equity lines, auto loans, and credit cards.
For deposit and wealth products, layer in Claritas P$YCLE segments to match audiences by household assets and life stage.
Reach people while they're researching their options
People reading about mortgages, banking, personal finance, and small business finance are already signaling what they may need next.
We turn that research into audiences across CTV, online video, and display, and cross-device retargeting keeps your institution in view as they decide.
Find opportunity in your own market
Build audiences around your branches and priority markets, reconnect with people who've visited your locations, and reach people who visit competing banks and credit unions.
Instead of paying to reach a whole market equally, focus spend where you have the best chance to win new relationships.
how it works
From the first impression to the first deposit
People rarely choose a bank or make financial decision after seeing just one ad.
They compare rates, research products, check fees, visit websites, talk to family, and stop by a branch before they decide who gets their account, deposit, or loan.
We keep your institution in front of them through that whole decision and make the next step easy to take.
Strategize
Start with the products, relationships, and markets you need to grow, and the results leadership expects. Strategus builds the audience, media plan, and measurement around them.
Reach
Introduce your institution on CTV, online video, and streaming audio to people ready to open an account, move their money, or borrow, in the markets your branches serve.
Reinforce
Reconnect with households that saw your ads, on display and other screens, as they research products and compare their options.
Convert
Drive people to account-opening pages, rate pages, loan applications, appointment scheduling, and branch locations.
Prove and optimize
See how your campaigns lead to site visits, applications, and branch visits, and, when your data allows, opened accounts and funded loans. We shift spend toward what's working, and incrementality testing is available on request.
BANKING & FINANCE FOCUSED MEDIA STRATEGIES
Different growth goals call for different strategies.
Growth doesn't look the same for every institution, market, or customer. We build each campaign around the challenge in front of you.
Deposit and account growth
Reach people open to a new banking relationship and turn rate and product interest into new accounts, deposits, and primary relationships.
Mortgage and home lending
Reach people buying, building, or refinancing a home, and stay visible as they compare rates and lenders.
Credit cards
Reach people comparing rewards, rates, and balance transfer offers, and turn that interest into new card applications.
Consumer lending
Reach people when borrowing needs come up and guide them toward auto loans, personal loans, and credit cards.
Small business banking
Reach business owners and financial decision-makers with checking, lending, treasury, and other products designed around their business needs.
Wealth and private banking
Reach established households with wealth management, private banking, and investment services built around their long-term goals.
New branches and market expansion
Build recognition in new or growing markets, focus media around individual branches, and connect local awareness to visits, accounts, and deposits.
Credit union growth
Reach prospective members with competitive products, rates, and membership benefits, then measure the actions that turn consideration into new relationships.
First accounts
Reach students and young adults opening their first checking or savings account, and start relationships that grow with them.
Case studies
See how finance institutions drive growth
We help advertisers hit business goals, not just impressions. Check out a few of the campaigns that made an impact.
Let's bring in your next wave of customers and members
Reach the people your institution wants to win, stay with them across every screen, and see how your campaigns turn into new accounts, applications, and deposits.
