ARTS & ENTERTAINMENT ADVERTISING SOLUTIONS
Arts & Entertainment Advertising that Moves People to Act
Strategus combines the sight, sound, and storytelling power of Connected TV with precise audience targeting, omnichannel activation, cross-device retargeting, and attribution built for entertainment marketers.
From selling tickets and filling seats to growing memberships, driving resort visits, and increasing attendance, we help turn the excitement around your experience into measurable action.
Trusted by Leading Arts & Entertainment Brands
OVERVIEW
The experience starts before they ever arrive.
Bring it to life across CTV, streaming audio, online video, display, DOOH, in-game, and more, providing audiences with a path from “I want to go” to “I’m going.”
The experience starts before they ever arrive.
Bring it to life across CTV, streaming audio, online video, display, DOOH, in-game, and more, then give audiences a path from “I want to go” to “I’m going.”
Start here
Your Goal
Define the ticket sale, membership, visit, booking, or revenue goal your campaign needs to influence.
Our job
The Strategy
Build the right audience and omnichannel media mix around the experience you’re promoting.
Our job
The Outcome
Connect exposure to ticket purchases, conversions, visits, and revenue, then optimize toward what’s working.
ARTS & ENTERTAINMENT CAMPAIGNS BUILT AROUND THE OUTCOME
Start with the seats, visits, or revenue you need to drive.
For arts and entertainment brands, success happens beyond the impression. Strategus builds campaigns to drive the actions that matter to your organization, then connects media exposure to measurable results across the customer journey.
Increase Revenue & Sales
Connect media investment to ticket sales, admissions, memberships, subscriptions, merchandise, and other revenue-generating purchases.
Generate Leads
Turn audience interest into group sales inquiries, membership prospects, event bookings, email sign-ups, and other high-value opportunities.
Drive Foot Traffic
Reach people within your draw markets and measure how campaign exposure contributes to real-world attendance at venues, attractions, and events.
Build Brand Awareness
Introduce your venue, attraction, event, or experience to new audiences and build familiarity before they decide where to spend their time.
Retarget Prospects
Reconnect with people who have explored events, exhibits, performances, or tickets and keep your experience visible as they decide what to do next.
Re-engage Customers
Bring past attendees, guests, members, and ticket buyers back with new programming, upcoming events, seasonal experiences, and relevant offers.
Drive Incrementality
Measure the attendance, purchases, and engagement your campaign generates beyond existing demand to understand the added impact of your media.
Increase Website Traffic
Bring interested audiences to ticketing pages, event calendars, showtimes, exhibits, visitor information, and other content that moves them closer to attending.
Benefits
Put the Experience on the Biggest Screen in the House
Entertainment is something people want to see, hear, and imagine themselves experiencing. CTV gives marketers the canvas to bring the energy of the stadium, stage, attraction, or resort into the living room.
Strategus then extends that experience across channels, using audience data and cross-device media to stay with potential guests as they move from discovery to consideration to purchase.
Find the People Most Likely to Show Up
Go beyond age and geography with ticket-purchase behavior, entertainment interests, first-party CRM data, past visitation, loyalty data, and other audience signals.
Reach sports fans, concertgoers, families, cultural audiences, casino visitors, nightlife enthusiasts, and other audiences based on the experience you’re actually selling.
Turn Past Audiences Into Future Attendance
Your best prospects may already know you.
Use ticketing lists, past attendees, season-ticket holders, loyalty members, VIPs, website visitors, and previous venue visitors to re-engage high-value audiences or build look-alikes that expand your reach.
Win Audiences From Somewhere Else
Growth doesn’t always mean finding someone new to entertainment. Sometimes it means convincing them to choose your experience instead.
Location-based targeting can help reach audiences who have visited competing casinos, attractions, and venues, while regional targeting can expand major events into realistic drive-time and feeder markets.
HOW IT WORKS
Move Prospects From
“Maybe” to “I’m Going!”
Buying a ticket or planning a visit rarely happens the first time someone sees an ad. Audiences discover the experience, check dates, compare options, visit ticketing pages, talk to friends or family, and eventually make the decision to go.
A full-funnel programmatic strategy keeps the experience visible throughout that journey while creating more opportunities to turn interest into attendance.
Strategize
Start with the experience, audience, geography, timing, ticketing cycle, and outcome. Strategus builds the targeting strategy, channel mix, campaign cadence, and measurement framework around the moments that matter.
Reach
Use premium CTV to bring the experience to life, supported by streaming audio, online video, DOOH, in-game, and other programmatic channels that expand reach across the audience journey.
Reinforce
Reconnect with exposed households and high-intent audiences using clickable online video and display, giving them additional opportunities to explore the event, view schedules, see offers, and purchase.
Convert
Move audiences toward the action that matters, whether that’s buying a ticket, joining as a member, booking a stay, registering for an event, or visiting the property.
Your proof
Prove
Connect media exposure to ticket purchases, website conversions, Search & Social activity, foot traffic, and revenue to understand how the campaign influenced real-world attendance.
ARTS & ENTERTAINMENT STRATEGIES
Every crowd is different. So is the strategy that fills it.
Sports Teams & Sporting Events
Build campaigns around the ticketing calendar, from season tickets and regular-season games to playoffs and last-minute pushes, using fan data, first-party audiences, and market-specific targeting.
Casinos & Gaming Resorts
Reach gaming and entertainment audiences, re-engage loyalty members, conquest competing properties, and drive measurable visits across gaming, hotel, dining, and entertainment experiences.
Zoos, Aquariums & Family Attractions
Build focused campaigns around vehicles that need to move within a defined sales window, combining high-intent audiences, website retargeting, precise geography, and inventory-specific creative.
Museums & Cultural Attractions
Build awareness among cultural and arts audiences while promoting exhibitions, memberships, special events, and after-hours experiences.
Concerts & Live Events
Create excitement around the performer or experience, reach likely ticket buyers, and increase urgency as the event approaches.
Festivals
Reach music, arts, food, cultural, and regional audiences across the full promotional window, from early awareness to the final ticket push.
Theater & Performing Arts
Promote individual productions, seasonal programming, subscriptions, and special performances to both existing patrons and new audiences.
Destination Entertainment
Expand beyond the immediate market with feeder-market, travel, and tourism audiences that can turn a show, attraction, or resort into the reason for the trip.
Sports Teams & Sporting Events
Casinos & Gaming Resorts
Zoos, Aquariums & Family Attractions
Museums & Cultural Attractions
Concerts & Live Events
Festivals
Theater & Performing Arts
Destination Entertainment
Case studies
See How Entertainment Campaigns Drive Real Results
We help brands and agencies hit real goals, not just impressions. Check out a few of the campaigns that made an impact.
Book a demo
Ready to turn more viewers into visitors?
Bring your experience to the right audiences across screens, then measure what happens when they show up.
