ARTS & ENTERTAINMENT ADVERTISING SOLUTIONS
Make your experience the one they can't miss
Strategus pairs entertainment audience data with CTV, omnichannel media, cross-device retargeting, and attribution. Our strategies are built for every kind of experience, from sports teams and live events to casinos, attractions, and the arts.
From selling tickets and filling seats to growing memberships and bringing in more visitors, we turn the excitement around your experience into results you can measure.
Trusted by Leading Arts & Entertainment Brands
The experience starts before they ever arrive.
Bring it to life across CTV, streaming audio, online video, display, DOOH, and more, then give audiences a clear path from “I want to go” to “I’m going.”
CAMPAIGNS BUILT AROUND THE OUTCOME
Your goal drives every decision
Whether you’re focused on ticket sales, memberships, attendance, or long-term growth, Strategus builds the media strategy around what you need to accomplish.
You bring the goal
Your Goal
Identify the ticket sales, memberships, visits, bookings, or revenue the campaign needs to drive.
We build the plan
The Strategy
We turn that goal into a plan, with the right audience, message, and channel mix for the experience you’re promoting.
You see the results
The Outcome
See how your campaign drove ticket purchases, site visits, attendance, and revenue, and how we’re shifting budget toward what’s working.
What we solve for arts & entertainment advertisers
Start with the outcome you want.
Selling out a show takes a different plan than growing memberships or filling a casino floor on a weeknight. We build the audience, channel mix, and measurement around the result you need, then connect your media to what people actually did.
Increase Revenue & Sales
Connect media investment to ticket sales, admissions, memberships, subscriptions, merchandise, and other revenue-generating purchases.
Generate Leads
Turn audience interest into group sales inquiries, membership prospects, event bookings, email sign-ups, and other high-value opportunities.
Drive Foot Traffic
Reach people within your draw markets and measure how campaign exposure contributes to real-world attendance at venues, attractions, and events.
Build Brand Awareness
Introduce your venue, attraction, event, or experience to new audiences and build familiarity before they decide where to spend their time.
Retarget Prospects
Reconnect with people who have explored events, exhibits, performances, or tickets and keep your experience visible as they decide what to do next.
Re-engage Customers
Bring past attendees, guests, members, and ticket buyers back with new programming, upcoming events, seasonal experiences, and relevant offers.
Drive Incrementality
See the extra attendance, ticket sales, and visits your campaign drove, beyond the people who would have come anyway.
Increase Website Traffic
Bring interested audiences to ticketing pages, event calendars, showtimes, exhibits, visitor information, and other content that moves them closer to attending.
Benefits
Why programmatic works for arts & entertainment
People want to see, hear, and picture themselves at an experience before they buy. Programmatic puts it in front of the right people on every screen, from the big moments on CTV to follow-ups on their phones, laptops, and the audio they stream. You stay with them from first look to ticket in hand.
Find the people most likely to show up
Go beyond age and location. We use ticket-buying behavior, entertainment interests, past visits, and your own customer data to reach the fans most likely to buy what you’re promoting.
Turn past guests into repeat visitors
Your best prospects may already know you. We use ticketing lists, past attendees, season-ticket holders, and loyalty members to bring them back, or to find new people who look just like them.
Win guests from the competition
Growth doesn’t always mean finding someone new. Sometimes it means getting them to choose you. We can reach people who’ve visited competing casinos, attractions, and venues, and extend big events into the markets people will travel from.
how it works
Stay with your audience from first look to front row
Buying a ticket or planning a visit rarely happens the first time someone sees an ad. People discover the experience, check dates, compare options, and talk it over with friends or family before they decide to go.
A full-funnel programmatic strategy keeps you visible through that whole journey and gives them more chances to say yes.
Strategize
We start with the experience, the audience, your market, and your ticketing timeline. Then we build the targeting, channel mix, timing, and measurement around the moments that matter.
Reach
Use premium CTV to bring the experience to life, supported by streaming audio, online video, DOOH, and other channels that extend your reach.
Reinforce
Reconnect with exposed households and high-intent audiences using clickable online video and display, giving them additional opportunities to explore the event, view schedules, see offers, and purchase.
Convert
Move audiences toward the action that matters, whether that’s buying a ticket, joining as a member, booking a stay, registering for an event, or visiting the property.
Prove and optimize
Connect your media to ticket purchases, site visits, foot traffic, and revenue. Then we shift budget toward what’s working.
ARTS & ENTERTAINMENT STRATEGIES
Every crowd is different. So is the strategy that fills it.
Sports teams and sporting events
Build campaigns around the ticketing calendar, from season tickets and regular-season games to playoffs and last-minute pushes, using fan data, first-party audiences, and market-specific targeting.
Casinos and gaming resorts
Reach gaming and entertainment audiences, re-engage loyalty members, win guests from competing properties, and drive visits across gaming, hotel, dining, and entertainment.
Online sportsbooks and casinos
Reach legal-age adults in the states where you’re licensed, drive new sign-ups and first deposits, and bring lapsed players back around big games, tournaments, and promotions.
Zoos, aquariums, and family attractions
Reach families, previous visitors, members, and entertainment seekers to grow everyday attendance, memberships, seasonal events, and special programming.
Museums and cultural attractions
Build awareness among cultural and arts audiences while promoting exhibitions, memberships, special events, and after-hours experiences.
Concerts and live events
Create excitement around the performer or experience, reach likely ticket buyers, and increase urgency as the event approaches.
Movies, TV shows, video games, and books
Build buzz before launch day, reach fans of the genre, franchise, or creator, and drive opening-weekend tickets, series tune-in, game downloads, and preorders.
Theater and performing arts
Promote individual productions, seasonal programming, subscriptions, and special performances to both existing patrons and new audiences.
Case studies
See how entertainment campaigns drive real results
We help advertisers hit real goals, not just impressions. Check out a few of the campaigns that made an impact.
Book a demo
Let’s put your experience in front of the right people
Tell us what you want to achieve. We’ll build the plan, run it across every screen, and show you what it delivered.
