Retarget Prospects
They showed interest. Now bring them back.
Most buyers don't convert the first time they encounter your brand. Strategus helps you reconnect with your highest-intent audiences across every screen using coordinated programmatic campaigns built around where they're actually in the buying journey, not where you last reached them.
Trusted by growing brands, leading agencies, and global enterprises.
Buying decisions don't happen in one session
Customers move between devices, platforms, and moments before they're ready to buy. They may stream TV one night, browse your website the next morning, compare options on mobile during lunch, and convert days—or even weeks—later.
Retargeting works best when it follows that journey.
Bring them back when they're ready to buy.
Most retargeting shows everyone the same ad. We reach each visitor with the right message at the moment they're most likely to convert.
Don't use "one-size-fits-all" retargeting.
Every visitor sees the same ad on repeat, no matter what they've already seen or how close they are to buying.
One sequential retargeting story, told in order.
We sequence your creative across channels. Someone who saw chapter one on CTV sees chapter two on their phone or laptop, so every ad moves them closer to buying.
RETARGETING SOURCES
Retarget anyone who's seen you, not just site visitors.
Most retargeting only follows people who visited your website. We can also bring back people who saw your CTV ad, heard your streaming audio spot, or watched your online video, then reach them again on another screen.
Our Retargeting options
Website visits:
CTV ad exposure: households that saw your ad on the big screen.
Your CRM: customer and prospect lists you already have.
Online video: viewers who watched your video ad.
Streaming audio: listeners who heard your spot.
Every retargeting strategy should match the buying journey
The right retargeting strategy depends on more than whether someone visited your website.
How recently they engaged, where they dropped off, how long they typically take to make a decision, and which media formats they're most likely to respond to all influence campaign performance.
Strategus uses campaign intelligence across industries to build retargeting strategies that reconnect prospects with the right message, through the right channels, at the right stage of the decision process.
Explore how each channel fits into your retargeting strategy
How we bring buyers back
Every step is built to turn visitors who left into customers who buy, and to prove which sales your ads brought back.
Capture intent
We build audiences from people already showing interest: site visitors, product viewers, abandoned carts, and your CRM.
Segment audiences by readiness
We group visitors by what they did, how recently, and how close they are to buying.
Re-engage
Each group sees creative that matches where they are, not the same ad on repeat.
Close the sale
Offers and creative built to close the sale, online, in-store, or both.
Measure & optimize
We track every sale, stop paying to reach people who already bought, and keep improving what works.
Case study
National retailer's cross-device retargeting outperforms audience targeting by 4.5x
A national retailer partnered with Strategus to evaluate whether Encore Cross-Device Retargeting could outperform traditional third-party audience targeting. After introducing shoppers through Connected TV, Strategus re-engaged viewers across additional devices with coordinated programmatic messaging designed to keep the brand top of mind throughout the buying journey.
WHAT WE SOLVE
Explore Other Goals
Increase Revenue and Sales
Turn screen time into pipeline and closed revenue you can measure.
Generate Leads
Fill the funnel with qualified, ready- to-talk prospects.
Drive Foot Traffic
Move nearby audiences from the couch to your front door.
Increase Website Traffic
Send high-intent viewers straight to your site.
Talk to an Expert
Ready to bring more buyers back?
Your best prospects have already shown interest. Strategus helps you reconnect with them using programmatic strategies built around the way people actually make purchasing decisions.
