REAL ESTATE ADVERTISING SOLUTIONS
Move More Buyers From Searching to Sold
Strategus combines the storytelling power of Connected TV with precise buyer and renter targeting, omnichannel activation, cross-device retargeting, and attribution built around the outcomes real estate marketers need to drive.
From launching a new community to filling available homes and units, reach the people most likely to move and turn media exposure into measurable interest, tours, leads, visits and purchases.
Trusted by Leading Real Estate Brands
OVERVIEW
Home searches happen everywhere. Make sure your community does, too.
Reach prospective buyers and renters across CTV, streaming audio, online video, display, and more, then stay visible as they search, compare, explore floorplans, and get closer to making a move.
REAL ESTATE CAMPAIGNS BUILT AROUND THE OUTCOME
You Bring the Goal. We Build the Strategy.
From generating demand for a new development to reaching buyers, renters, or sellers in competitive markets, Strategus builds the audience, media, and measurement strategy around what growth looks like for your real estate business.
Start here
Your Goal
Start with the business outcome that matters, whether you need to build awareness, generate qualified leads, increase property interest, or drive more visits.
Our job
The Strategy
Build an audience and omnichannel media plan around the people most likely to move, buy, rent, sell, or invest in the markets you serve.
Our job
The Outcome
Connect media exposure to measurable activity, from website engagement and inquiries to property visits and other high-value actions.
WHAT WE SOLVE
Start with the outcome you want.
A home builder launching a new community needs a different strategy than a multifamily property working toward full occupancy. And a master-planned development has a different story to tell than either one. Strategus builds a custom audience, media strategy, and measurement plan around the homes, units, communities, and markets that matter to you.
Increase Home Sales
Connect media investment to property sales, leases, and other revenue-generating activity across your portfolio or development.
Generate Leads
Turn buyer, renter, seller, or investor interest into inquiries, tour requests, registrations, calls, and other high-intent opportunities.
Drive More Tours
Reach prospective buyers and renters in priority markets and measure how campaign exposure contributes to visits at communities, properties, and sales centers.
Build Brand Awareness
Build recognition and consideration for your properties, communities, developments, or real estate brand with the audiences most likely to move.
Retarget Prospects
Reconnect with people who have explored listings, floor plans, amenities, or other property content and stay visible as they weigh their options.
Re-engage Customers
Reconnect with past clients, residents, prospects, and other known audiences when new properties, communities, or opportunities become relevant.
Drive Incrementality
Measure the leads, visits, sales, and leases generated beyond existing demand to understand the additional impact of your advertising.
Increase Website Traffic
Bring high-intent audiences to listings, floor plans, availability, community information, and other property content that moves them closer to taking action.
Benefits
Find the People Most Likely to Move
Not everyone in your market is looking for a home. And not everyone looking for a home is looking for yours.
Strategus combines real estate intent, life-stage and lifestyle signals, contextual behavior, first-party audiences, and precise geography to concentrate media around the buyers and renters with stronger potential to become residents.
Reach Buyers and Renters Already in Market
Reach households researching purchases or rentals, moving soon, or showing other signals of an upcoming move.
Layer in audiences such as first-time buyers, move-up buyers, empty nesters, new movers, young families, higher-income households, and other personas that align with the property you're trying to sell or lease.
Turn Real Estate Searches Into Your Audience
Someone searching Zillow, Realtor.com, Trulia, and other real estate sites is telling you something important: they're looking.
Smart Audience Real Estate contextual targeting identifies high-intent real estate engagement and gives you the opportunity to reach those prospects with CTV beyond the listing site itself.
Target Where Demand Actually Comes From
Your buyers don't necessarily live next door to your development.
Build campaigns around individual communities and tightly defined ZIP codes, then extend into the feeder markets where prospective residents currently live so your budget follows real sources of demand.
HOW IT WORKS
Turn “Just Looking” to “Let's Go Take a Look."
Real estate rarely sells in a single impression.
People browse listings. Compare neighborhoods. Revisit floorplans. Check prices and availability. Show someone else the property. Search again. And eventually, a handful of options become places worth seeing in person.
A full-funnel strategy keeps your properties in that consideration set while giving prospects clear opportunities to take the next step.
Start here
Strategize
Start with the properties you need to sell or lease, your inventory, target residents, feeder markets, timelines, and business goals. Build the audience, media plan, and measurement framework around them.
Our job
Reach
Use premium CTV and other programmatic channels to put your homes and communities in front of high-value buyers and renters in the markets that matter.
Our job
Reinforce
Reconnect with exposed households across online video, display, streaming audio, and other screens as prospects continue searching and comparing their options.
Your proof
Convert
Drive interested prospects to available homes and units, floorplans, community pages, lead forms, interest lists, and tour scheduling.
Your proof
Prove
Connect campaign exposure to post-view website activity, form fills, tour requests, online conversions, and, where available, visits to model homes, sales centers, and leasing offices.
REAL ESTATE STRATEGIES
Different Properties Call for Different Strategies.
Strategus builds the audience, media strategy, and measurement plan around the outcome that matters to you.
Home Builders
Sell available homes, support new community and phase launches, and generate a steady pipeline of prospective buyers for model homes and sales centers.
Multifamily
Reach in-market renters, build demand around available units, and drive prospects toward property pages, inquiries, and tours.
Single-Family Rental & Build-to-Rent
Show renters what comes after the apartment. Reach households looking for more space, privacy, and flexibility and drive demand for available single-family rentals.
Master-Planned Communities
Sell the bigger picture. Use CTV to showcase homes, neighborhoods, amenities, and lifestyle while building a long-term pipeline across multiple phases.
New Community Launches
Create demand before the doors open, build awareness in local and feeder markets, and drive traffic as homes, units, model homes, and sales centers become available.
Lease-Ups
Accelerate leasing for new and under-occupied properties by reaching high-intent renters and staying visible as they search, compare, and tour.
Luxury & Move-Up Communities
Reach established homeowners and higher-income prospects looking for more space, upgraded amenities, or a different lifestyle.
Mixed-Use & Lifestyle Developments
Sell the destination as much as the address by showcasing the residential, retail, entertainment, amenities, and experiences that make the development worth choosing.
Home Builders
Multifamily
Single-Family Rental & Build-to-Rent
Master-Planned Communities
New Community Launches
Lease-Ups
Luxury & Move-Up Communities
Mixed-Use & Lifestyle Developments
Built for the Way Real Estate Is Really Sold.
High-Intent Buyer & Renter Targeting
Go beyond age and geography. Combine in-market housing audiences, real estate contextual behavior, lifestyle and life-stage signals, website activity, and first-party data to find people more likely to become buyers or residents.
Property-Level Geographic Precision
Build campaigns around individual properties, communities, ZIP-code lists, sales centers, leasing offices, and feeder markets instead of paying to reach an entire DMA when only part of it matters.
Attribution Beyond the Impression
See what happens after someone sees the ad. Connect exposure to website visits, availability and floorplan engagement, lead forms, tour requests, and, where feasible, visits to model homes, sales centers, and leasing offices.
Case studies
See How Real Estate Brands Drive Growth
We help brands and agencies hit real goals, not just impressions. Check out a few of the campaigns that made an impact.
Book a demo
Ready to move more real estate?
Reach the buyers and renters most likely to act, stay with them throughout the search, and turn CTV exposure into measurable leads, tours, leases, and sales.
