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LEGAL ADVERTISING SOLUTIONS
Legal Advertising that Turns Attention into Cases
Strategus combines the reach and storytelling power of Connected TV with precise audience targeting, cross-device retargeting, and attribution built around the outcomes that matter to your firm.
From building awareness in competitive markets to driving website visits, consultations, qualified leads, and signed cases, we help legal marketers turn attention into measurable growth.
Trusted by LEADING LAW FIRMS ACROSS THE U.S.
OVERVIEW
Legal decisions happen across screens. Your advertising should, too.
Reach prospective clients across CTV, streaming audio, online video, display, and more.
LEGAL CAMPAIGNS BUILT AROUND OUTCOMES
You Bring the Goal. We Build the Strategy.
Different practice areas, markets, and prospective clients require different approaches. Strategus builds the audience, media, and measurement strategy around what growth looks like for your firm.
Start here
Your Goal
Start with the business outcome your firm needs to influence, from building visibility in a priority practice area to generating more qualified inquiries.
Our job
The Strategy
Build an audience and omnichannel media plan around who you need to reach, where your firm competes, and what moves prospective clients toward action. Build the right audience and omnichannel media mix around it.
Our job
The Outcome
Connect media exposure to measurable behavior so you can see how advertising contributes to site activity, inquiries, and the actions that lead to new cases.
WHAT WE SOLVE
Start with the legal outcomes that matter.
Every legal campaign starts with a different goal. Strategus builds the audience, media strategy, and measurement plan around yours.
Increase Revenue
Connect media investment to qualified inquiries, retained cases, and the practice areas that drive growth for your firm.
Generate Leads
Turn media exposure into calls, form fills, consultation requests, and other high-intent actions from prospective clients.
Drive Foot Traffic
Reach prospective clients in the geographic markets you serve and drive measurable action for firms where in-person visits matter.
Build Brand Awareness
Build recognition and familiarity for your firm and priority practice areas so you’re more likely to come to mind when legal needs arise.
Retarget Prospects
Reconnect with prospective clients who have visited your site or explored specific practice areas and stay visible as they consider their next step.
Re-engage Customers
Reconnect with past clients and known audiences when relevant legal services, changing circumstances, or new needs create another opportunity to engage.
Drive Incrementality
Measure the qualified inquiries, conversions, and other actions generated beyond existing demand to understand the added impact of your advertising.
Increase Website Traffic
Bring prospective clients to practice area pages, attorney profiles, case results, and other high-intent content that helps them evaluate your firm and take the next step.
Benefits
Benefits of Programmatic Advertising for Legal
Reaching prospective clients is only part of the equation. Strategus combines precise audience targeting, omnichannel activation, customized attribution, and data-driven campaign strategy to help law firms reduce wasted spend and connect media investment to qualified leads, consultations, and new cases.
Reach the People Who Matter
Go beyond broad demographics with audience data, first-party audiences, contextual signals, behavioral insights, and precise geographic targeting tailored to your practice areas. Strategus helps you focus media spend on the prospective clients and markets most relevant to your firm.
Stay With Them Across Screens
Choosing a law firm rarely happens after seeing a single ad. Start with premium CTV to build awareness and credibility, then use Encore™ Cross-Device Retargeting to reconnect with exposed households across online video, display, streaming audio, and more.
Connect Exposure to Action
Know what happens after someone sees your ad. Strategus connects campaign exposure to measurable actions like website visits, consultation requests, calls, and other conversions, helping you understand what’s driving response and optimize toward the outcomes that matter to your firm.
HOW IT WORKS
Turn legal awareness into action
Choosing a law firm rarely happens after a single impression. Prospective clients see your name, research their options, compare firms, and look for the experience and credibility they can trust.
A full-funnel media strategy gives your firm more opportunities to stay visible throughout that journey and turn awareness into website visits, inquiries, consultations, and new cases.
Start here
Strategize
Start with the practice area, audience, market, and outcome that matter. Strategus uses Blueprint™ capabilities, audience data, and campaign objectives to build the targeting strategy, media plan, and measurement framework around your goal.
Our job
Reach
Activate CTV, streaming audio, DOOH, OTT, and other channels to reach prospective clients across the screens and environments where they spend their time.
Our job
Reinforce
Use display and online video to reconnect with exposed households in clickable environments, keeping your firm visible as prospective clients research their options and move closer to taking action.
Your proof
Attribute
Connect campaign exposure to meaningful legal marketing outcomes, including website visits, calls, form fills, consultation requests, qualified leads, and other conversions.
Your proof
Report
Follow campaign delivery, audience behavior, conversions, and attribution through always-on reporting, with ongoing recommendations from the Strategus team.
Advanced Capabilities for Law Firms
Injury Location Modeling
Using location data to identify audiences who may have a need for personal injury legal services, Strategus helps your firm reach them through Connected TV and across devices.
Customized Attribution
Connect campaign exposure to the outcomes that matter to your firm, including website visits, calls, form fills, consultation requests, qualified leads, and other conversions.
Real-Time Reporting
Get 24/7 insight into campaign performance through always-on reporting, paired with ongoing recommendations from the Strategus team to optimize toward the outcomes that matter.
Injury Location Modeling
Customized Attribution
Real-Time Reporting
Case studies
Join the Attorneys Transforming Targeted Reach Into Results
Book a demo
Ready to see what we can do for your law firm?
Tell us what you want to achieve and we'll map the media strategy to get you there. No self-serve platforms, just a partner who does the work.
