programmatic Audience Targeting
Reach the people most likely to act, on any channel.
We pull from 200+ data partners to build a custom audience around interests, browsing activity, lifestyle, purchase history, and more, no matter how specific you need to get. Your budget goes to the people who fit, not everyone else.
Audience targeting is complex
You want to reach the right people without overspending. But connecting dozens of data providers, putting your own customer data to work, and staying compliant takes time and expertise.
Strategus makes it simple
We handle the data side for you. Our team layers your customer data with retail and third-party data from our partners, building an audience precise enough to matter and big enough to scale.
Programmatic Targeting Benefits
Why precise targeting drives better results
Effective targeting does more than reach the right audience. It delivers more relevant messages, reduces wasted spend, and helps every media dollar go further.
Find your audience anywhere
Instead of buying a show or a website and hoping the right people are there, we follow your audience across the apps, sites, and screens they actually use.
Match the message to the person
Different people respond to different messages. Targeting lets us tailor your ads to who sees them and where they are in their decision.
Get more from the same budget
When your ads reach a tighter audience with a message that fits, each dollar works harder. Our team also adjusts targeting mid-campaign as results come in.
CUSTOM programmatic TARGETING
The tactics we combine to build your audience
Each campaign gets its own mix, matched to your goal and as specific as you need, from hobbies and dietary preferences to life stage. You tell us who you want to reach. Our team picks the tactics and handles the setup.We combine these tactics to build an audience around your goal. Beyond income and location, we can target by hobbies, dietary preferences, life stage, and more.
Three simple steps to reaching the right people
Programmatic advertising runs on data and real-time auctions. Here's how it works.
Define your audience
We layer demographics, interests, purchase behavior, and media habits from our data partners into one audience built around your goal.
Bid on the right impressions
We bid in real-time auctions across apps, sites, and screens, and only on impressions that match your audience.
Show up where they are
Your ad appears on the device they're using, when it's most relevant. Then we [report](/capabilities/reporting) on what it drove.
Data strategy
The data behind
your audience
Each type of data tells us something different.
The strongest audiences use both.
First-party data
Yours
Comes from people who already know your brand, like customers, subscribers, and site visitors
Shows who buys from you and how
Best for retargeting, cross-selling, and loyalty campaigns
Also powers lookalike audiences that find people like your best customers
Third-party data
From outside providers
Compiled by data companies from many sources
Shows the wider market and new audience segments
Best for finding new customers, winning over competitor buyers, and entering new markets
Ready to use right away, with no customer list needed
You don't have to pick. Our team finds the right mix for your goal, combines it into one audience, and shows you what it delivered.
Audience targeting best practices
There's no single formula for targeting. These are the four rules our team follows to keep your goal, strategy, and audience lined up.
Start with the goal
Before we narrow the audience, we agree on what success looks like. Reaching new people and winning back past customers call for different data, creative, and metrics.
Look past demographics
Age and location only tell part of the story. We add what motivates people, like their interests, values, and what they buy, so your ads speak to what they need.
Keep it big enough to scale
Too broad spreads your budget thin, but too narrow limits results. We find the size that gives your campaign room to work.
Follow up on other screens
One ad is rarely enough. We reach the same people again on the other channels and devices they use with [cross-device retargeting](/capabilities/cross-device-retargeting).
WHY STRATEGUS
Targeting run by a team that's done this 60,000+ times
You get an in-house team, not a list of settings. We pick the data, build the audience, run the media across channels, and [report](/capabilities/reporting) on what it delivered, with clear next steps.
More than 10 years of campaign experience goes into each plan, so your targeting starts from what's already worked.
Book a demo
Let's find the people worth reaching.
Tell us what you want to achieve and we'll build targeting around it. Whether you're starting fresh or already have customer data, we'll point you in the right direction.
CAPABILITIES
Learn more about Strategus’ capabilities
Explore the capabilities that work alongside attribution to deliver more targeted, transparent, and measurable campaigns.
Cross-device retargeting
Reach people again on their phone, laptop, or TV after they've seen your ad or visited your site, so your message carries across devices.
Attribution
Measure your CTV campaign success with precise attribution tools, linking ad exposure to outcomes.
24/7 reporting
See how your campaign is performing across channels anytime, in one dashboard that updates as it runs.
Creative Production
No ads ready? Our team scripts and produces CTV and video ads built to run across your campaign, so you can launch without hiring a separate agency.
Blueprint™ research & insights
Before launch, we build a data-backed plan from campaign benchmarks, audience research, and creative testing, so every media decision has a reason behind it.
Retail media
Use retailer purchase data to reach shoppers and connect your ads to in-store and online sales.