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Why Amazon Data Targeting Delivers
More Than Just Impressions

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Pinpoint buyers with proven intent

Pinpoint your buyers using Amazon’s massive library of shopper data. Gain insight into purchase history, browsing behavior, and lifestyle interests using signals gathered from Amazon.com, Whole Foods, Prime Video, and more.
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Go beyond walled gardens

You’re not limited to Amazon.com or Prime Video. Strategus activates Amazon data across CTV, display, and online video so you can reach shoppers wherever they stream, scroll, or shop, not just within Amazon’s walls.
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See what actually works

Know exactly which ads led to actual purchases. With Amazon’s closed-loop attribution, you can tie ad exposure directly to sales and get real-time performance insights, so you can spend smarter and optimize fast.

Put Amazon's Shopper Signals to
Work On Any Screen

By partnering with Strategus, you’re able to maximize Amazon’s data by putting it to work wherever your

audience is, whether on Amazon’s owned and operated channels or elsewhere in the programmatic world. 

Within Amazon

Reach a massive, engaged audience and measure the direct impact of your campaigns with closed-loop attribution.
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Online Amazon.com, IMDB.com
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In Store Whole Foods and Amazon Fresh DOOH
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Streaming Prime Video, Fire TV, Twitch
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Online Major Websites and Apps

Beyond Amazon

Take Amazon's insights with you and deliver targeted campaigns wherever your audience is.
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Streaming Leading CTV Apps and Networks
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On the Go Streaming Audio Publishers
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Reach the Right Shoppers When They’re Ready to Buy

Access a wealth of consumer insights using Amazon's comprehensive data. Amazon Data Targeting from Strategus gathers insights from Amazon.com, Whole Foods, Kindle, Prime Video, Fire TV, and Freevee to reach specific audiences and connect conversion activity. Advertisers can also mix and match audience segments to create highly customized audiences.

Interest-Based Audiences

Reach prospective buyers based on their interests, activities, and frequent purchases across Amazon platforms.

Lifestyle Audiences

Target consumers based on their lifestyle preferences, such as foodies, sports enthusiasts, tech enthusiasts, and more.

Life Event Audiences

Connect with consumers during key life moments, such as moving, getting married, or starting a family.

In-Market Audiences

Engage with shoppers actively browsing and considering products within your category.

Channel-Based Audiences

Segment using Amazon's proprietary sources, like Whole Foods shoppers for grocery promotions or Amazon Business for B2B campaigns.

Automotive Audiences

Reach vehicle owners and in-market shoppers based on data from Amazon Vehicles and Your Garage.

Custom Targeting Tactics From Strategus

Amazon’s data doesn’t guess, it knows. Because it’s based on persistent, deterministic identifiers, you can go far beyond generic audience buckets or geofencing. With Strategus, you can tap into these signals and blend them with your own first-party data or third-party sources.

The result? Smarter reach at scale. Here’s how advertisers are using it:

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Lapsed Customer
Targeting

Re-engage past customers with timely, personalized offers delivered right to their living rooms.

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Competitor Customer
Conquesting

Win over your competitor's customers with targeted messages showcasing your brand's advantages.

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Category
Targeting

Stay top-of-mind with shoppers actively browsing your product category, online or in-store.

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Why Partner With Strategus?

Certified Amazon Partner

No more guesswork or complexity. As a certified Amazon partner, Strategus brings expert-level support across campaign setup, optimization, and reporting on Amazon’s platforms.

Unified Reporting and Attribution

Ditch the spreadsheets. Our real-time dashboard simplifies reporting with cross-channel attribution and performance insights that are easy to understand and act on.
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Omnichannel Activation

Activate Amazon's data across every screen — not just on Amazon. From CTV to online video to display and beyond, we help you reach your audience wherever they are.
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Beta Access

Be first in line. Our Amazon partner status gives you access to beta tools and new features that most brands won’t see until much later — if at all.

Who Amazon Data Works Best For

While Amazon targeting is a natural fit for brands selling products on Amazon.com, it also offers valuable insight for other industries due to the depth and breadth of Amazon’s network.

CPG

Reach your ideal customer with precision
by targeting shoppers based on their purchase history, browsing behavior, and brand affinities 
on Amazon.com and Whole Foods Market.

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Art & Entertainment

Connect with entertainment enthusiasts based
on their Prime Video viewing habits and engagement with movies, TV shows, and music.

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Home Services

Engage homeowners and renters with relevant services based on their shopping activity in home improvement and maintenance products.

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Legal

Target individuals researching specific legal services based on their browsing and purchase history of relevant books on Amazon.

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Real Estate

Reach potential homebuyers with Amazon’s life event data. For example, target growing families looking to upsize.

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Travel & Tourism

Reach vacation planners by targeting those who have purchased luggage, travel accessories, or shown interest in travel destinations on Amazon.

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Strategus + Amazon

= CTV That Performs

Amazon’s data is powerful, but using it effectively across screens isn’t simple.

That’s where we come in. Strategus simplifies the Amazon DSP and brings your campaigns to life across CTV and more. With our unified platform, deep expertise, and focus on results, we help you turn Amazon’s insights into real performance.

Don’t settle for fragmented data or siloed platforms. Use the full power of Amazon’s audience signals wherever your viewers are watching.
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