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Netflix's journey from ad-free sanctuary to advertising powerhouse isn't just another streaming story; it's a fundamental shift in how brands can reach audiences in the streaming era.
Like any winning team, great results start with a solid game plan. This playbook walks you through the strategy, execution, and measurement techniques that turn connected TV into a top-performing channel.
Inside, you’ll find:
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A 9-step framework for building full-funnel CTV campaigns
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Tactics for targeting, creative, UX, and retargeting
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Guidance on programmatic activation and multi-touch attribution
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Tips to keep performance strong from kickoff to conversion
Download the guide and start calling smarter plays for your next CTV campaign.
