.svg){kind=small}
You can’t improve what you can’t measure. And for years, that’s been a major problem with TV advertising.
Retail media is everywhere right now, and for good reason. It’s reshaping how brands and agencies reach real buyers with measurable impact. When combined with Connected TV, it becomes one of the most powerful tools in modern advertising.
This guide breaks down what retail media really is, how it works with CTV, and how marketers can turn retail data into results that actually matter.
Inside, you’ll learn:
-
Why retail media is still early in its evolution (and what that means for your brand)
-
How CTV brings retail media full circle—from awareness to purchase
-
What makes one retail media network more valuable than another
-
How agencies can use retail data to deliver stronger campaigns for clients
-
The next phase of measurement, transparency, and attribution
Download the guide and get a clear, practical look at the future of retail media and CTV.
