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Let’s say you’re running a CTV campaign for a personal finance app.
The holidays are the biggest opportunity of the year, but also the most competitive. Between Black Friday and New Year’s, shoppers are streaming, scrolling, and spending more time in front of their screens than ever.
Connected TV is where it all comes together. This guide shows how brands can use CTV to reach audiences in those high-attention moments, tell stories that resonate, and tie every impression to measurable outcomes.
Inside, you’ll learn:
- Why holiday streaming behavior creates the perfect window for CTV impact
- How to balance brand storytelling with performance-driven creative
- Smart targeting tactics using commerce, behavioral, and location data
- Creative best practices for CTV holiday campaigns from mindset-based messaging to interactive formats
- How to measure real results with Strategus attribution and dashboards
While you’re running on caffeine, panic, and whatever snacks are left in the office kitchen, just remember, we’re here to help guide your sleigh through the chaos.
