For businesses aiming to conquer specific geographical markets, local TV advertising emerges as a proven medium for success.
Like any winning team, great results start with a solid game plan. This playbook walks you through the strategy, execution, and measurement techniques that turn connected TV into a top-performing channel.
Inside, you’ll find:
-
A 9-step framework for building full-funnel CTV campaigns
-
Tactics for targeting, creative, UX, and retargeting
-
Guidance on programmatic activation and multi-touch attribution
-
Tips to keep performance strong from kickoff to conversion
Download the guide and start calling smarter plays for your next CTV campaign.