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As part of our thought leadership series, we’re sharing perspectives from leaders across Strategus who shape how the company operates and grows. This installment comes from Mark Sussman, our Director..
Like any winning team, great results start with a solid game plan. This playbook walks you through the strategy, execution, and measurement techniques that turn connected TV into a top-performing channel.
Inside, you’ll find:
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A 9-step framework for building full-funnel CTV campaigns
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Tactics for targeting, creative, UX, and retargeting
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Guidance on programmatic activation and multi-touch attribution
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Tips to keep performance strong from kickoff to conversion
Download the guide and start calling smarter plays for your next CTV campaign.
