The CTV Advertising Playbook

The programmatic fee conversation has gotten loud. Audits, lawsuits, platform drama — every few months, something drops, and everyone scrambles to figure out who's taking a cut and where. But..

For years, sports were treated as the last stronghold of linear television. In 2026, that idea doesn’t hold up.

As part of our thought leadership series, we’re sharing perspectives from leaders across Strategus who shape how the company operates and grows. This installment comes from Mark Sussman, our Director..

Earlier this month, our team attended Convergent TV World in New York, where many of the biggest players in streaming and advertising gathered to discuss what’s next for television.