In-Game Advertising Services

In-game advertising refers to ads that appear inside video games, either woven into the game environment or offered to players as a short video in exchange for a reward. Campaigns are bought through the same digital systems as any other programmatic channel, so the audience is chosen from data and the results are measured against business outcomes.

In-game campaigns are targeted by location and by audience attributes like demographics and buying behavior, rather than by title alone. Campaigns can also be matched to game genre and to the device someone plays on, so your ads reach the buyers you defined wherever they are playing.

Running in-game against the same audience definition as the rest of your campaign allows the same person to encounter your brand in a new setting where they’ll feel minimal disruption.

Three formats cover most campaigns. Rewarded videos give players an in-game benefit for watching. Billboards place your brand on signage inside the game world. Native elements build your brand into the environment itself as products, storefronts, or props.

No. In-game formats are built to run without pausing play. Signage and native placements sit inside the game world the way real-world advertising sits inside a stadium, and rewarded video is offered rather than forced, which is why players choose to watch it.