Healthcare advertising solutions
Advertising that helps people choose your care
Strategus pairs HIPAA-aligned audience data with CTV, omnichannel media, cross-device retargeting, and attribution. Our strategies are built for every kind of healthcare marketer, from large health systems to specialty practices and health plans.
Reach patients, caregivers, and members when health decisions come up, stay with them across screens, and see how your campaigns drive appointments, referrals, enrollments, and calls.
Trusted by leading healthcare organizations
Healthcare decisions happen across screens.
So should your advertising.
Show up across CTV, streaming audio, online video, display, DOOH, and more, then stay visible as people research care options, compare providers, check coverage, and book an appointment.
Healthcare campaigns built around the outcome
Your goal drives every decision
A patient choosing a specialist, a caregiver researching senior living facilities, and a health plan reaching eligible members aren’t making the same decision. The audiences, considerations, and actions that matter change with them.
Strategus builds each campaign around that context, connecting the right audience strategy, media mix, and measurement approach to the healthcare decision you need to influence.
You bring the goal
Your goal
Start with the real-world action that matters to your organization, whether that happens online, over the phone, through a provider, or at a physical location.
We build the plan
The strategy
We match the right audience, message, and channel mix to the patients, caregivers, or members you need to reach.
You see the results
The outcome
See which ads lead people to book, call, or enroll, and we shift spend toward what's working. Incrementality testing is available on request.
What we solve for healthcare advertisers
Start with the healthcare outcome that matters.
Pick the result that matters most to your organization, and we'll build everything around it.
Generate Leads
Turn interest into appointment requests, calls, and form fills from prospective patients, members, and caregivers.
Build Brand Awareness
Build familiarity and trust in the markets you serve, so your name comes to mind first when people need care or choose a plan.
Why programmatic works for healthcare
Precise reach, with privacy built in
Healthcare advertising has to reach the right people without crossing privacy lines. We plan every campaign around both, so your budget goes to the people most likely to choose you and your brand stays protected.
Reach the people who matter
We use privacy-safe health data, contextual signals, and geographic targeting to reach patients, caregivers, members, and healthcare professionals in the markets you serve. Less of your budget goes to people who will never need you.
Stay with them across screens
Healthcare decisions take time. People research, ask around, and compare options before they book. We keep your message in front of the same households across CTV, online video, display, and streaming audio, so you stay top of mind until they're ready.
Maintain compliance
We plan every campaign with healthcare privacy rules in mind and work with vetted, HIPAA-aligned data partners like Crossix. You reach the right people without putting patient trust at risk.
HOW IT WORKS
Turn healthcare awareness into action
Healthcare decisions don't happen in a single sitting. Patients research, caregivers compare options, members weigh plans, and referring doctors need to remember you when the need comes up.
The more places your message shows up along the way, the more chances you have to turn that interest into appointments, referrals, and enrollments.
Strategize
We start with the audience, market, and outcome that matter most. Then we use Blueprint™ and healthcare audience data to build your targeting, media plan, and measurement around your goal.
Reach
Show up on the TV, the car radio, the phone in their hand, and the screens around town, so patients, caregivers, and healthcare professionals see you wherever they spend their time.
Reinforce
Follow up with households that saw your ads through online video and display, so your message stays fresh and the next step is one click away.
Convert
Make the next step easy, whether that's booking an appointment, calling your office, requesting a referral, or comparing plans.
Prove and optimize
See how your campaigns drive website visits, leads, referrals, and enrollments in always-on reporting, with recommendations from the Strategus team on what to do next.
Who we serve in healthcare and pharma
Different healthcare goals demand different strategies.
There's no one-size-fits-all healthcare campaign. We build every plan around your audience, market, goals, and privacy requirements.
Hospitals and health systems
Build preference across your region and grow the service lines that matter most, from orthopedics to cardiology. Then see how your campaigns drive appointment requests and calls.
Senior living and elder care
Fill communities and turn interest into move-ins. Use first-party CRM data, caregiver and adult-child audiences, and precise geographic targeting to reach the right households around each location. Then keep the conversation going across screens to drive leads, tours, and move-ins.
Specialty and referral-driven care
Reach physicians, specialists, and other referral sources using NPI and occupation-based audiences, with geographic targeting around relevant centers and programs. Reinforce your message across CTV and other screens to stay top of mind when it's time to refer.
Health plans and exchanges
Turn enrollment windows into enrollment opportunities. Reach in-market and eligible audiences using insurance, income, and life-stage signals where allowed, with precise targeting by state, county, or ZIP code. Connect CTV exposure to plan research, account activity, and completed conversions throughout the enrollment journey.
Public health
Reach behaviorally relevant audiences within the communities your programs serve, then use CTV and cross-device reinforcement to drive engagement with quit-lines, screenings, vaccinations, and other public health initiatives.
Pharma, OTC & HCP
Connect with target consumers, caregivers, and verified HCPs using approved health-specific data, contextual signals, and NPI-based audiences where permitted. Strategies are adapted to category sensitivity and campaign requirements, with NPI-level measurement available for eligible HCP campaigns.
Privacy and compliance
Compliance built into every campaign
Healthcare advertising comes with rules most industries never have to think about. We build those requirements into your media plan from the start.
We work with vetted healthcare data partners and HIPAA-aligned workflows, so audiences are activated without exposing protected health information or patient-level data. What's allowed can change by condition, location, platform, and data partner, so we review every campaign against the right privacy and sensitivity rules.
That means knowing when tactics like site pixels, location targeting, retargeting, and lookalike audiences are appropriate, and when they're off-limits.
Healthcare data partners
Case studies
Join the healthcare leaders driving real results
We help advertisers hit business goals, not just impressions. Check out a few of the campaigns that made an impact.
Let's help more people find the care they need.
Tell us what you want to achieve, and we'll build the media plan to get you there, with healthcare privacy rules built in from day one.
