Healthcare advertising solutions
Healthcare advertising that moves people to act
Strategus combines the reach and storytelling power of Connected TV with privacy-safe healthcare targeting, cross-device retargeting, and attribution built around the outcomes that matter to your organization.
From building preference for a health system to increasing referrals, enrollments, leads, and engagement, we help healthcare marketers turn attention into measurable action.
Trusted by leading healthcare organizations
OVERVIEW
Healthcare decisions happen across screens.
So should your advertising.
Reach patients, caregivers, consumers, and healthcare professionals across CTV, streaming audio, online video, display, and more.
HEALTHCARE & PHARMACEUTICAL CAMPAIGNS BUILD AROUND THE OUTCOME
You bring the goal.
We bring the strategy.
A patient choosing a specialist, a caregiver researching senior living facilities, and a health plan reaching eligible members aren’t making the same decision. The audiences, considerations, and actions that matter change with them.
Strategus builds each campaign around that context, connecting the right audience strategy, media mix, and measurement approach to the healthcare decision you need to influence.
Start here
Your goal
Start with the real-world action that matters to your organization, whether that happens online, over the phone, through a provider, or at a physical location.
Our job
The strategy
Build an audience and media plan around who needs to take that action, what influences their decision, and where advertising can make a meaningful difference.
Our job
The Outcome
Connect media exposure to measurable behavior so you can understand what your campaign influenced and use those insights to improve performance.
WHAT WE SOLVE
Start with the healthcare outcome that matters.
Reaching your audience is only part of the equation. Strategus combines HIPPA compliant healthcare-specific targeting, omnichannel activation, customized attribution, and compliance-minded campaign strategy to help you reduce wasted spend and connect media investment to the outcomes that matter.
Increase Revenue & Sales
Connect media investment to patient acquisition, service-line growth, plan enrollment, and other revenue-driving actions.
Generate Leads
Reach prospective patients, members, residents, and caregivers and move them toward inquiries, appointments, consultations, and other high-value actions.
Drive Foot Traffic
Reach people within the markets and service areas you serve, then measure how campaign exposure contributes to visits at healthcare locations.
Build Brand Awareness
Build familiarity and trust with the patients, caregivers, members, and healthcare audiences your organization needs to reach.
Retarget Prospects
Reconnect with people who have already shown interest and stay visible as they continue researching providers, services, plans, or care options.
Re-engage Customers
Reconnect with existing and past patients, members, or customers with relevant messaging that encourages them to take the next action.
Drive Incrementally
Measure the lift your campaign creates beyond existing demand to better understand the impact your advertising actually had.
Increase Website Traffic
Bring high-intent audiences to the healthcare content, provider information, service pages, and resources that help them take the next step.
Benefits
Benefits of Programmatic Advertising for Healthcare & Pharma
Reaching your audience is only part of the equation. Strategus combines healthcare-specific targeting, omnichannel activation, customized attribution, and compliance-minded campaign strategy to help you reduce wasted spend, stay brand safe, and connect media investment to the outcomes that matter.
Reach the people who matter
Use healthcare-specific data, first-party audiences, contextual signals, and HCP targeting with privacy-safe strategies tailored to your campaign. Strategus combines audience signals and precise geographic targeting to reach relevant patients, caregivers, and healthcare professionals, focusing media spend for maximum impact.
Stay with them across screens
Healthcare decisions rarely happen during a commercial break alone. Start with premium CTV to build awareness, then use Encore™ Cross-Device Retargeting to reconnect with households across online video, display, and streaming audio. Your message works long after the TV spot ends.
Maintain compliance
Navigate healthcare advertising regulations using our specialized expertise and HIPAA-aligned integrations with vetted data partners like Crossix.
HOW IT WORKS
Turn healthcare awareness into action
Healthcare decisions don’t always happen in a single sitting. Patients research, caregivers compare options, consumers weigh plans, and referral sources need to remember you when the right need arises.
A full-funnel media strategy gives your campaign more opportunities to influence those decisions — and ultimately turn awareness into appointments, referrals, leads, and enrollments.
Start here
Strategize
Start with the audience, market, and outcome that matter. Strategus uses Blueprint™ capabilities, healthcare-specific data, and campaign objectives to build the targeting strategy, media plan, and measurement framework around your goal.
Our job
Our job
Activate CTV, streaming audio, DOOH, OTT, and other channels to reach patients, caregivers, consumers, and healthcare professionals across the screens and environments where they spend their time.
Our job
Reinforce
Use display and online video to reconnect with exposed households in clickable environments, keeping your message present and giving audiences a direct path to the next step.
Your proof
Attribute
Connect campaign exposure to meaningful healthcare outcomes including website visits, leads, referrals, enrollments, service-line engagement, and brand lift.
Your proof
Report
Follow campaign delivery, audience behavior, conversions, and attribution through always-on reporting, with ongoing recommendations from the Strategus team.
WHO WE SERVE IN HEALTHCARE & PHARMA
Different healthcare goals demand different strategies.
There is no one-size-fits-all healthcare campaign. Strategus builds CTV and omnichannel strategies around your audience, market, objectives, and privacy requirements.
Hospitals & Health Systems
Build regional brand preference and grow high-priority service lines by reaching relevant audiences within your service area and connecting campaign exposure to downstream engagement.
Senior Living & Elder Care
Fill communities and turn interest into move-ins. Use first-party CRM data, caregiver and adult-child audiences, and precise geographic targeting to reach the right households around each location—then keep the conversation going across screens to drive leads, tours, and move-ins.
Specialty & Referral-Driven Care
Reach physicians, specialists, and other referral sources using NPI and occupation-based audiences, with geographic targeting around relevant centers and programs. Reinforce your message across CTV and other screens to stay top of mind when it's time to refer.
Health Plans & Exchanges
Turn enrollment windows into enrollment opportunities. Reach in-market and eligible audiences using insurance, income, and life-stage signals where allowed, with precise targeting by state, county, or ZIP code. Connect CTV exposure to plan research, account activity, and completed conversions throughout the enrollment journey.
Public Health
Reach behaviorally relevant audiences within the communities your programs serve, then use CTV and cross-device reinforcement to drive engagement with quit-lines, screenings, vaccinations, and other public health initiatives.
Pharma, OTC & HCP
Connect with target consumers, caregivers, and verified HCPs using approved health-specific data, contextual signals, and NPI-based audiences where permitted. Strategies are adapted to category sensitivity and campaign requirements, with NPI-level measurement available for eligible HCP campaigns.
Hospitals & Health Systems
Senior Living & Elder Care
Specialty & Referral-Driven Care
Health Plans & Exchanges
Public Health
Pharma, OTC & HCP
COMPLIANCE
Compliance built into every campaign
Healthcare advertising comes with rules that don’t apply to every other vertical. Strategus builds those requirements into the media strategy from the start.
We use vetted healthcare data partners and HIPAA-aligned workflows to activate audiences without exposing PHI or human-viewable patient-level data. And because what’s permitted can vary by condition, geography, platform, and data partner, we evaluate every campaign against the appropriate sensitivity and compliance requirements.
That means knowing when tactics like pixeling, geo-targeting, retargeting, and look-alike modeling are appropriate — and when restrictions apply.
HIPAA-aligned data partners
Case studies
Join the Healthcare Leaders Driving Real Results
We help brands and agencies hit real goals, not just deliver impressions. Check out a few of the campaigns that made an impact.
Ready to see what CTV+ can do for your healthcare organization?
Tell us what you want to achieve and we'll map the media strategy to get you there — no self-serve dashboards, just a partner who does the work.
