Creative Ad Production
Creative should accelerate your growth, not stand in its way.
Creating effective ads across CTV, online video, display, and social can be complex and time consuming. We connect you with proven creative partners and purpose-built tools to streamline production, accelerate launch, and deliver creative built to perform.
No creative? No problem.
We work with vetted creative partners who understand CTV requirements, performance goals, and production realities.
The Strategus way
Simplify creative across every channel
We match you with the right partner and tools for your goals, budget and timeline, so every ad is built right for CTV, video, display and social. Gain access to trusted recommendations and a process that feels simple, not overwhelming.
Is creative production a bottleneck?
You might already have a strong programmatic strategy and access to premium inventory. But creative is often where momentum slows, or you may simply need more support.
Here’s what we hear from clients:
“We have limited video assets to test.”
“We’ve been running the same creatives for too long.”
“Most of our creatives were built for social.”
“It takes months to get a new spot made.”
“We don’t have the budget for a full production shoot.”
“We’re not sure which creative is actually working.”
Identify the creative driving your strongest results
Creative performance shouldn’t be a black box.
Our reporting dashboard shows how each creative performs in your campaigns, so you know what’s working, what isn’t, and what to change next.
- See results for every creative version
- A/B test versions in the same campaign
- Find which messages, formats, and CTAs drive results
- Spot when creative fatigue starts to drag down performance
That makes it easier to refresh creative more often, test new ideas, and keep campaigns moving.
Our Partnerships
Creative solutions that meet you where you are
Whether you need new videos, better performance from existing assets, or support scaling creative across campaigns, we offer flexible solutions and resources to produce high quality creatives, designed around your needs and performance goals.
Full Video Production
Professional video ads, built to perform.
- **Best if you need:** Brand-new video ads
- Strategy-led creative aligned to your campaign goals
- High-quality assets ready for CTV and other channels
- Clear timelines and expectations
Dynamic CTV Creative
Ads that change messaging, offers, or overlays based on who’s watching.
- **Best if you need:** More relevance from existing video
- Personalized messaging without re-shooting
- Improved performance from small variations
- More value from your existing media spend
CTV Social Creative
Turn your best social videos into CTV ads, fast.
- **Best if you need:** Creative from your existing social assets
- Faster turnaround.
- No need to start from scratch.
- More video to support CTV at scale
CTV Pause Ads
Full-screen ads that appear when viewers pause, giving your brand an uncluttered moment to land a message.
- **Best if you need:** High-impact visibility without interrupting viewers
- Reach viewers at a natural pause
- Add clear CTAs like QR codes or offers
- Stay on screen for as long as they’re paused
Unsure How to Get Started?
We’ll help you identify the right starting point based on your goals, audience, and existing assets.
Advanced Creative Formats
Interactive video for CTV: stronger tools to drive action
Interactive video gives viewers the option to engage directly from bigger screens, opening the door to deeper engagement and clearer next steps.Like most advanced formats, interactive video ad units come with tradeoffs, such as spend minimums or vendor-specific inventory. Understanding when to use them is key.
Why Creative Matters
A targeted, full-funnel strategy gives you more control over who you reach and when. Your creative should be just as precise. When your message fits the audience, the moment, and their intent, campaigns feel more relevant and perform more consistently.
Creative helps drive your desired outcome
In performance channels, creative shapes what happens next. The right message can boost recall, drive site visits, bring people into stores, generate app installs, or move viewers closer to buying.
Variation creates relevance, not complexity
The most effective campaigns don’t rely on a single hero spot. They use variation to speak more directly to the viewer.
Messaging can shift by audience, geography, context, or funnel stage. Offers and CTAs can align to intent. Even a small number of variations helps creative feel more relevant and reduces wasted impressions.
Testing shows you what works
Testing shows how different messages perform with different audiences, what connects with viewers, and where small changes improve results. That makes it easier to decide what to refine next without starting over.
Creative fatigue is easier to manage
When the same creative runs too long, frequency goes up, impact drops, and results level off. With the right partners, you can get ahead of fatigue. Light refreshes, edits, and new variations keep campaigns working longer without a full reshoot.
WHITEPAPER
Better CTV creative starts with the right strategy.
Our free guide covers everything from developing a strong creative approach to refining the details that help your streaming ads earn attention and drive results.
Let’s make your creative work harder
Great ads start with creative built around your audience, goals, and brand.
We help you turn those priorities into stronger campaigns, including CTV creative that speaks to what viewers actually need. Whether you’re adapting existing video, building seasonal messaging, or starting from scratch, we help you move fast and make smarter creative calls.
Have questions or need a creative partner referral? Let’s talk.
talk to an expert
Let’s talk creative
Whether you’re starting fresh or making the most of what you have, we’ll point you in the right direction.
CAPABILITIES
Learn more about Strategus’ capabilities
Explore the capabilities that work alongside attribution to deliver more targeted, transparent, and measurable campaigns.
Targeting
Reach the people most likely to act, using location, demographic, behavioral, and first-party data.
Cross-device retargeting
Reach people again on their phone, laptop, or TV after they've seen your ad or visited your site, so your message carries across devices.
Attribution
Measure your CTV campaign success with precise attribution tools, linking ad exposure to outcomes.
Blueprint™ research & insights
Before launch, we build a data-backed plan from campaign benchmarks, audience research, and creative testing, so every media decision has a reason behind it.
Retail media
Use retailer purchase data to reach shoppers and connect your ads to in-store and online sales.
24/7 reporting
See how your campaign is performing across channels anytime, in one dashboard that updates as it runs.