SalesLink™ for Auto Drives 133% Sales Lift for Regional Honda Dealerships

Honda Tier 2 dealerships needed more than surface-level metrics. They wanted to know which ads were actually moving vehicles off the lot. That’s where Strategus and SalesLink for Auto came in.

Built specifically for automotive campaigns, SalesLink for Auto connects ad exposure to real vehicle purchases using Experian’s North American Vehicle Database. It anonymously matches campaign impressions to verified auto sales, without requiring any tags, pixels, or heavy lifting from the dealer.

Strategus launched a multi-channel campaign across CTV, display, video, and audio. With Experian’s data, they were able to match households exposed to the ads with actual purchases by model, location, and timing. This closed-loop view allowed the Honda dealer group to optimize spend, eliminate waste, and clearly prove the return on their ad dollars. Most dealers don’t have access to this level of post-exposure insight without complex integrations or heavy dev work. SalesLink simplifies that.

Strategus used Experian’s data through SalesLink™ for Auto to tie ad exposure directly to outcomes like dealership visits, site activity, and verified vehicle sales. The campaign targeted known Honda intenders across the Southeast using a mix of CTV, digital video, retargeting, and streaming audio.

The key to its success was optimization. With access to Experian’s robust automotive data, Strategus tracked exactly what happened after someone saw an ad. Mid-flight adjustments were made to prioritize the creative, platforms, and audiences driving results. This included reallocating spend toward campaigns that were converting at higher rates and models that were seeing increased traction.

The results were substantial: the campaign drove a 133% increase in vehicle sales, a 3871% boost in qualified site traffic, a 971% lift in dealership visits, and a 237% lift in sales specifically from connected TV exposure.

Following the campaign’s success, this solution was scaled and is now available to Tier III dealerships, giving local dealers access to the same real-time optimization and true sales attribution that was once only accessible at the regional and OEM level.