For years, sports were treated as the last stronghold of linear television. In 2026, that idea doesn’t hold up.
Learn how to better reach sports fans where they're already tuned in.
Get Your Free CTV Advertising Playbook
Discover the essentials of Connected TV technology, its benefits, and impact on advertising.
Maximize CTV's targeted advertising for enhanced client campaign results.
Elevate your brand with CTV's personalized and impactful marketing solutions.

Serve non-skippable ads on streaming platforms viewed on smart TVs and connected devices.
Disclaimer: This is only a subset of industries Strategus has worked with.
Dive into the latest CTV trends, insights, and best practices through our expertly curated blog articles.
Explore real-world success stories of CTV campaigns that made a significant impact, showcasing strategies and results.
Learn from industry leaders in our webinars, covering essential CTV advertising topics, innovations, and techniques.
Gain valuable insights and stay informed with our expertly crafted white papers on essential industry topics and innovations.
CTV resources
Learn how to better reach sports fans where they're already tuned in.

As live sports viewing shifts from traditional broadcasts to streaming, brands face the challenge of capturing attention in an increasingly fragmented media landscape. Strategus empowers you to engage these highly attentive audiences in real-time, using CTV to deliver targeted ads during premium sporting events like NFL games and March Madness. With flexible budgets, accurate attribution, and dynamic creative options, you can maximize your ROI and reach sports fans where they’re most engaged.
In this guide, you’ll discover:
Download the guide now to learn how CTV live sports can give your brand the winning edge in a competitive market.
For years, sports were treated as the last stronghold of linear television. In 2026, that idea doesn’t hold up.
As part of our thought leadership series, we’re sharing perspectives from leaders across Strategus who shape how the company operates and grows. This installment comes from Mark Sussman, our Director..
Earlier this month, our team attended Convergent TV World in New York, where many of the biggest players in streaming and advertising gathered to discuss what’s next for television.
As part of our thought leadership series, we’re sharing perspectives from leaders across Strategus who shape how the company operates and grows.