POLITICAL ADVERTISING SOLUTIONS
Advertising that reaches the voters who decide your race.
Strategus pairs voter file data with CTV, omnichannel media, cross-device retargeting, and attribution. Our strategies are built for every kind of campaign, from city council and judicial races to ballot measures, advocacy groups, and statewide campaigns.
Reach voters in the districts and ZIP codes that matter most, stay with them across screens, and see how many of the voters you reached turned out.
Voters move across screens. Your campaign should, too.
Show up across CTV, streaming audio, online video, display, DOOH, and more, then stay in front of voters as they follow the race, compare candidates, and make their plan to vote.
Political campaigns built around the outcome
Your goal drives every decision
Political campaigns move quickly, and every media decision has to serve a clear objective. Strategus builds the audience, channel mix, and measurement strategy around your campaign priorities, with the flexibility to adapt as conditions change.
You bring the goal
Your goal
Start with what your campaign needs most, whether that's name recognition, persuasion, or turnout in the districts that decide your race.
We build the plan
The strategy
We match the right audience, message, and channel mix to your race, planned around your districts, voter data, and the timing of early voting and Election Day.
You see the results
The outcome
See who you reached, how often, and where, in always-on reporting, so you head into Election Day knowing your message reached the voters who decide the race. Afterward, see how many of them turned out.
What we solve for political advertisers
Start with the political outcome that matters.
Every political campaign starts with a different goal. Strategus builds the voter audience, media strategy, messaging approach, and measurement plan around yours.
Build Name Recognition
Make sure voters know your candidate or cause before they head to the polls, with steady reach across the markets that matter.
Retarget Engaged Voters
Stay in front of voters who saw your ads or visited your site, across video, display, and streaming audio, so your message sticks through Election Day.
BENEFITS
Why programmatic works for political campaigns
Every campaign dollar has to count. We combine voter file targeting, precise geography, and media across every screen, then adjust in real time so your budget goes to the voters who can decide your race.
Build the right voter universe
Go beyond age and demographics with voter file data, including party, voting history, and likelihood to vote. We build voter universes around your strategy and focus your spend on the districts, counties, and precincts that decide your race.
Stay with them across screens
One TV spot doesn't make up anyone's mind. Show up on the TV, the car radio, and the phone in their hand, then follow up with households that saw your ads across online video and display, so your message stays with voters all day.
Move at the speed of the campaign
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Races change fast. Your dashboard shows delivery and results in real time, and our team recommends where to shift audiences, creative, frequency, and budget as the race changes. That speed matters most in the final weeks before Election Day.
Voter data partners
Voter data you can build a campaign on
We work with the voter data partner that fits your campaign, including L2, TargetSmart, and Data Trust, then match your audiences to households and devices, so your ads reach real, registered voters.
HOW IT WORKS
Turn political awareness into action
Voters rarely make decisions after seeing a single campaign message. They see candidates on television, encounter issues online, hear messages throughout their day, and weigh what they know as Election Day gets closer.
The more places your message shows up along the way, the more chances you have to build recognition, persuade undecided voters, and get your supporters to the polls.
Strategize
We start with your race, district, voter universe, goals, and timeline. Then we use Blueprint™ and voter file data to build your targeting, media plan, messaging approach, and measurement around them.
Reach
Put your message on streaming TV, audio, digital billboards, and the sites and apps voters use every day, so your priority voters see and hear you wherever they spend their time.
Reinforce
Use online video, display, and other digital channels to reconnect with exposed households, reinforce key campaign messages, and build frequency across devices without relying on a single television exposure.
Mobilize
As the vote gets closer, shift to reminders that tell your supporters when, where, and how to vote, from early voting through Election Day.
Prove and optimize
Track reach, frequency, and delivery in always-on reporting, with recommendations from the Strategus team as the race changes. After the election, see how many of the voters you reached turned out.
Who we serve in politics
Different political goals demand different strategies
Candidate campaigns
Build name recognition, shape how voters see your candidate, and stay visible through Election Day.
Get-out-the-vote campaigns
Turn support into turnout by reaching your supporters and low-turnout voters with the right reminder at the right time.
Ballot initiatives
Explain complex issues in plain terms, reach persuadable voters, and build support for propositions, referendums, and other measures.
Advocacy and issue campaigns
Reach the people who care most about your issue, shape public opinion, and keep your message in front of them during and between elections.
Primary elections
Use voter history, party affiliation, and geography to focus spend on the voters most likely to turn out for your primary.
General elections
Reach a broader voter universe while tailoring your message, frequency, and media mix to the voters most likely to decide the race.
Local and judicial races
Build recognition within tight district lines, reaching likely voters without paying to reach anyone outside your district.
Political agencies and PACs
Plan, run, and optimize campaigns across multiple candidates, races, and markets, with precise targeting, every screen in one plan, and always-on reporting.
Case studies
See how political campaigns turn reach into wins
We help advertisers hit business goals, not just impressions. Check out a few of the campaigns that made an impact.
Talk to an expert
Let's put your message in front of every voter on your map.
Tell us about your race, your map, and your calendar, and we'll build a plan to reach your voters before Election Day.
