POLITICAL ADVERTISING SOLUTIONS

Political Advertising that Turns Messages into Votes

Strategus combines the reach and storytelling power of Connected TV with voter-file targeting, cross-device retargeting, and campaign optimization built around the outcomes that matter on Election Day.

From building name recognition and persuading undecided voters to mobilizing your base and driving turnout, we help political campaigns put the right message in front of the right voters when it matters most.

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OVERVIEW

Voters move across screens. Your campaign should, too.

Reach the voters who matter to your specific campaign or initiative across CTV, streaming audio, online video, display, and more.

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political CAMPAIGNS BUILT AROUND OUTCOMES

You Bring the Goal. We Build the Strategy.

Political campaigns move quickly, and every media decision has to serve a clear objective. Strategus builds the audience, channel mix, and measurement strategy around your campaign priorities, with the flexibility to adapt as conditions change.

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Your Goal

Define the voter action or campaign outcome you need to influence.

Our job

The Strategy

Build a coordinated media plan around geography, audience data, messaging, timing, and the channels best suited to your campaign.

Our job

The Outcome

Measure delivery and response against the KPIs established for the campaign, with reporting that helps your team understand performance and optimize media along the way.

WHAT WE SOLVE

Start with the political outcome that matters.

Every political campaign starts with a different goal. Strategus builds the voter audience, media strategy, messaging approach, and measurement plan around yours.

Build Brand Awareness

Build recognition and familiarity with the audiences your campaign needs to reach across priority markets.

Retarget Prospects

Reconnect with people who have previously engaged with campaign content or digital properties across additional screens and channels.

Drive Incrementality

Measure the lift created beyond existing activity to better understand what your media investment added to campaign performance.

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Increase Website Traffic

Bring interested audiences to campaign websites, issue information, event details, and other digital content where they can learn more or take action.

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BENEFITS

Benefits of Programmatic Advertising for Political Campaigns

Reaching more voters is only part of the equation. Strategus combines voter-file targeting, precise geographic activation, omnichannel media, and real-time optimization to help campaigns reduce wasted impressions and concentrate media spend on the voters who can influence the outcome.

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Reach the Voters Who Matter

Go beyond broad age and demographic targeting with registered-voter data, party affiliation, voting history, vote frequency, voter propensity, geography, and other campaign-relevant audience signals. Strategus helps you build voter universes around your campaign strategy and focus media spend within the districts, counties, precincts, and markets that matter.

Stay With Them Across Screens

Political opinions and voting decisions aren't shaped by a single television spot. Start with premium CTV to deliver your message on the biggest screen in the house, then use Encore™ Cross-Device Retargeting to reinforce that message across online video, display, streaming audio, and other digital environments. Your campaign stays visible as voters move across screens throughout the day.

Move at the Speed of the Campaign

Political campaigns change quickly. Strategus gives your team real-time visibility into delivery and performance so campaigns can adjust audiences, creative, frequency, and media allocation as conditions change. That agility is especially important in the final weeks and days before Election Day.

HOW IT WORKS

Turn political awareness into action

Voters rarely make decisions after seeing a single campaign message. They see candidates on television, encounter issues online, hear messages throughout their day, and weigh what they know as Election Day gets closer.

A full-funnel media strategy gives your campaign more opportunities to build recognition, reinforce key messages, persuade priority audiences, and ultimately move voters to act.

Start here

Strategize

Start with the race, district, voter universe, campaign objective, and timeline. Strategus uses Blueprint™ capabilities, voter-file data, campaign insights, and your objectives to build the targeting strategy, media plan, messaging approach, and measurement framework.

Our job

Reach

Activate CTV, streaming audio, DOOH, OTT, and other channels to reach priority voter audiences across the screens and environments where they spend their time.

Our job

Reinforce

Use online video, display, and other digital channels to reconnect with exposed households, reinforce key campaign messages, and build frequency across devices without relying on a single television exposure.

Your proof

Attribute

Connect campaign exposure to measurable digital activity and campaign performance, while monitoring reach, frequency, audience delivery, and other indicators tied to your objective.

Your proof

Report

Follow campaign delivery, audience behavior, frequency, and performance through always-on reporting, with ongoing recommendations and optimizations from the Strategus team as Election Day approaches.

POLITICAL STRATEGIES

Different Political Goals Demand Different Strategies

Candidate Campaigns

Build name recognition, shape voter perception, persuade priority audiences, and stay visible through Election Day.

Get-Out-the-Vote Campaigns

Mobilize supporters and high-priority voter segments with targeted messaging designed to turn support into turnout.

Ballot Initiatives

Build awareness and understanding around complex issues, reach persuadable voters, and influence support for propositions, referendums, and other measures.

Advocacy & Issue Campaigns

Reach the audiences most relevant to your issue, shape public opinion, and keep your message visible across screens.

Primary Elections

Use voter history, party affiliation, geography, and other signals to concentrate spend on the voters most likely to participate in your primary.

General Elections

Reach broader voter universes while tailoring audience, message, frequency, and media strategy around the voters most important to winning the race.

Local & Judicial Races

Build recognition efficiently within tightly defined geographies, reaching likely voters without wasting impressions outside the district.

Political Agencies & PACs

Execute and optimize campaigns across candidates, races, and markets with precise audience targeting, omnichannel activation, and always-on reporting.