Automotive advertising solutions
Automotive advertising that moves more vehicles
Strategus pairs automotive audience data with CTV, omnichannel media, cross-device retargeting, and attribution. Our strategies are built for every tier, from national manufacturers to regional dealer associations and local dealerships.
From moving priority inventory and driving showroom traffic to growing service revenue and winning shoppers from the competition, we turn media into measurable results.
Trusted across the automotive industry
Car shopping happens everywhere. Your advertising should, too.
Reach in-market shoppers across CTV, online video, display, streaming audio, DOOH, and more, then stay with them from the living room to your website to the showroom floor.
“The most important factors are their access to publishers and expertise in reporting. We lack the staff, expertise, and resources to manage CTV media buying in-house, and Strategus can meet those needs better than an agency without a CTV specialization.”
AVP, Sales Strategy and Development
National Online Automotive Shopping Platform
AUTOMOTIVE CAMPAIGNS BUILT AROUND THE OUTCOME
Your goal drives every decision
Whether you’re focused on sales, leads, showroom traffic, or long-term growth, Strategus builds the media strategy around what your dealership needs to accomplish.
You bring the goal
Your goal
Identify the inventory, sales, showroom traffic, service, or market-share priority the campaign needs to influence.
We build the plan
The strategy
Turn that priority into a media plan built around automotive intent, current ownership, website behavior, CRM data, geography, and the competitive landscape around each rooftop.
You see the results
The outcome
Connect campaign exposure to inventory research, website activity, dealership visits, leads, and vehicle sales, then use those results to inform what happens next.
What we solve for automotive advertisers
Start with the outcome you want.
A campaign built to move aging inventory needs a different strategy than one designed to grow the service lane or take market share from a competing dealership. Strategus builds the audience, media strategy, and measurement plan around what matters most to you.
Increase Revenue & Sales
Connect media investment to vehicle sales, service revenue, trade-ins, and other dealership activity that contributes directly to the bottom line.
Generate Leads
Turn shopper interest into calls, form fills, test-drive requests, financing inquiries, and other high-intent opportunities for your sales team.
Drive Showroom Traffic
Reach in-market shoppers within your trade area and measure how campaign exposure contributes to real dealership visits.
Build Brand Awareness
Keep your brand visible with local shoppers before and during the buying process, especially in competitive markets where consideration matters.
Retarget Prospects
Reconnect with shoppers who have visited your site or explored specific inventory and stay visible as they continue researching and comparing vehicles.
Re-engage Customers
Bring previous buyers and service customers back with relevant messaging around new inventory, trade-in opportunities, maintenance, and their next vehicle.
Benefits
Why programmatic works for automotive
Programmatic helps automotive advertisers reach in-market shoppers with more precision, and keeps campaigns flexible as inventory and demand shift. That works whether you’re a national manufacturer, a regional dealer association, or a local dealership.
We connect your media across channels, optimize in real time, and measure what each campaign delivers.
Find real automotive intent
We combine auto shopping data, your website visitors, and your customer list to find people who are actively shopping. We can narrow it down to make, model, and new vs. certified pre-owned.
Know what they drive today
Experian Auto HyperTargeting™ shows what people drive now, how much equity they have, and when their loan or lease ends. That helps us find drivers who are ready to trade in, upgrade, or switch brands.
Focus on the markets that matter
Put your budget where it counts: priority ZIP codes, the area around each store, and the zones where you compete head-to-head. Then reach shoppers who are browsing your competitors nearby.
AUTOFLYTE
Turn daily dealer data into a smarter media plan.
Every day, new vehicles get registered in your market. AutoFlyte shows you who’s winning those sales by model, ZIP, and competitor. That way you can put your media where the sales are and stop paying for the ones that were never coming.
See the market
Daily new vehicle registrations for the U.S. brands we cover, so you always know where you stand.
Find the opportunities
See which sales are going to other dealers of your brand and which are going to competitors. Then zoom in by ZIP, model, radius, or rooftop to see who to go after next.
Take action on the insights
Get briefs built for your store that show share trends, the sales you’re missing, and how we’d shift your media mix to win them back.
ctv attribution for automotive
Finally, CTV that proves it sells cars
SalesLink™ for Auto connects your CTV campaigns to verified vehicle sales using Experian’s gold-standard data. Now every media decision can be backed by real sales. And for the first time, Tier III dealers can see which ads are driving cars off the lot.
HOW IT WORKS
Stay with shoppers all the way to the lot
The path to a vehicle purchase can move across multiple screens, searches, websites, and dealership visits. A shopper may see a CTV ad, research a model days later, visit a VDP, search for an offer, compare another dealership, and eventually walk onto the lot.
Strategus connects those moments with a full-funnel programmatic strategy designed to keep the dealership visible as shoppers move closer to a decision.
Strategize
Build the campaign around the dealership’s actual business priority, whether that’s inventory turn, sales volume, service growth, competitive conquesting, a new rooftop, or long-term pipeline.
Reach
Lead with premium CTV, supported by online video, display, streaming audio, DOOH, and other programmatic channels that extend reach throughout the automotive buying journey.
Reinforce
Stay top of mind with Encore™ and website retargeting. We follow up with households that saw your ad and shoppers who’ve browsed your inventory, specials, or financing.
Convert
Give shoppers more reasons to take the next step, like checking out an offer, sending a lead, booking service, or stopping by the showroom.
Optimize
We track website visits, foot traffic, search and social activity, and vehicle sales to see what’s working, then keep fine-tuning the campaign.
AUTOMOTIVE STRATEGIES
A strategy for every part of your dealership
New vehicle sales
Reach in-market shoppers by brand, model, or body style, and focus your media on the vehicles you most need to sell.
Used and CPO sales
Find shoppers looking for used and certified pre-owned vehicles. Then keep your inventory in front of them while they compare prices and dealerships.
Aged and priority inventory
Move the cars that need to go by a set date, with targeted audiences, retargeting, tight geography, and ads that feature the actual vehicles.
Service and fixed ops
Reach past customers, owners of the makes you service, and drivers who use independent shops. The goal is more service visits and repair orders.
Trade-in, equity, and lease-end
Use ownership data and your CRM to reach drivers with equity, paid-off vehicles, or leases ending soon, with a trade-in or upgrade offer at the right time.
Competitive conquesting
Target ready-to-buy shoppers near competing dealerships and show up with your message across every channel.
New rooftops and market entry
Opening a new store or moving into a new market? Build awareness in the ZIP codes most likely to buy, then turn it into site visits, showroom traffic, and sales.
Always-on pipeline
Stay in front of in-market shoppers and past site visitors all year, and update audiences as demand shifts so future buyers keep coming.
Case studies
See how dealers are moving more cars
From local dealerships to regional dealer groups, here’s how our campaigns turned into showroom visits and sales.
Book a demo
Ready to turn more viewers into buyers?
Reach the right automotive shoppers across screens, stay with them throughout the buying journey, and connect campaign exposure to the dealership outcomes that matter.
