YOUTUBE ADVERTISING SERVICES
Reach your audience wherever they watch YouTube
Run your ads on YouTube and YouTube TV, from the living room TV to the phone in your audience’s hand. Our team finds the viewers who matter to your goal, runs the campaign, and shows you what it delivered.
What is YouTube advertising?
YouTube advertising is a way to show video ads on YouTube, the free video platform people watch on every screen, and on YouTube TV, Google’s paid live TV streaming service. Ads play before or during videos or in live TV commercial breaks, targeted by audience, interest, and location.
We recommend the right mix for your goal and handle the setup in Google’s ad tools for you.
Choose your screens
Build awareness on the TV or drive action on every screen
People watch YouTube on TV screens, phones, laptops, and tablets. Choose the role TV plays in your YouTube strategy: focus your campaign on the big screen or extend it across every device. YouTube TV always runs on the TV.
TV screens only: Make a big impression at home
Best when you want more people to know your name. Your ad plays full screen in the living room, where families often watch together and can’t scroll past it. Add a QR code by custom request so viewers can act from their phone.
All Screens: Reach them on TV and on the go
Best when you want people to take the next step. Your ad starts on the TV and follows viewers to their phones, tablets, and laptops, where one click takes them to your site.
WHY YOUTUBE
What are the benefits of YouTube advertising?
YouTube adds reach, sharper targeting, and new life for the video you already have, all working alongside the rest of your media plan.
Extend your CTV campaign to YouTube
YouTube is bought through Google, separately from the streaming apps in most CTV plans. Adding it extends your reach to the viewers who spend their TV time on YouTube.
Meet people while they research
Shoppers turn to YouTube for reviews, how-tos, and ideas before they buy, so your ad shows up while they’re still making up their minds.
Reach people by what they watch and want
Google’s signals let you reach people by their interests, life moments, and the videos they watch, so your ad finds the people most likely to care.
Put your TV spots to work
The :15 and :30 spots you already have can run on YouTube, and a :06 cut becomes a bumper, so you can launch without a new shoot.
YOUTUBE PACKAGES
YouTube that works toward your goal
Whether you want more people to know your name, more visits to your site, or more customers, there’s a package built for it. Run one on its own or as part of a broader plan, with our team guiding planning, launch, and measurement.
Awareness: Get known on the TV Screen
Non-skippable ads and :06 bumpers on YouTube and YouTube TV, planned so your audience sees your message enough times to remember it.
Measured by: Reach and Frequency
Site Traffic: Bring viewers to your site
Skippable ads send interested viewers to your site, and retargeting brings those visitors back across devices. In-feed ads and QR codes are available by custom request.
Measured by: Site visits and clicks
Demand Gen: Find your next customers
Conversion-optimized YouTube uses your site visitors and first-party data, where eligible, to find more people like your best buyers. Demand Gen, Google’s AI-powered campaign across YouTube and Shorts, is available by custom request.
Measured by: Your conversions, like purchases, leads, and sign-ups
TARGETING OPTIONS
Reach the right viewers in the right context
We match targeting to your goal, from national campaigns down to the ZIP code.
Custom Affinity
Built from your ideal customer’s interests and browsing, so you can reach niche passions, like trail runners.
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Custom Audience
Google’s ready-made segments, such as category shoppers or people in a life moment, like new movers.
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Contextual Keyword
Places your ad on videos whose topics fit your brand, like a recipe brand on cooking videos.
YouTube Page Viewer
Reaches people who watched your videos or engaged with your channel.
Run of YouTube TV
All of YouTube TV’s live and on-demand networks, targeted by geography.
WHAT YOU CAN RUN
Understanding Strategus YouTube offerings at a glance
YouTube ad formats
Where your YouTube ads run
Run TV-style spots, quick bumpers, or skippable ads on the TV and every other screen your audience uses.
Skippable ads
Viewers can skip after five seconds, so the people who keep watching chose to. Built to bring them to your site.
Non-skippable ads
Play in full before or during a YouTube video, so your whole :15 message gets seen.
Bumper ads
Six-second ads that can’t be skipped, made to keep your name in front of viewers and reinforce your longer spots.
YouTube's ROI vs. linear TV, on average across 98 marketing mix models.
(Source: Think with Google)
YouTube TV ad breaks
Play during breaks in live and on-demand TV, including sports, news, and network shows, on the living room TV.
people in the U.S. will watch YouTube on a TV in 2026.
(Source: EMARKETER)
Compare your options
YouTube vs. YouTube TV advertising: what’s the difference?
YouTube and YouTube TV are both Google products, but advertising on each is a separate buy with its own inventory, ad formats, and targeting. You can run either one on its own or both in the same plan.
YouTube ads
Your ads run before or during the videos viewers choose, from creators and music to full shows.
Screens: TV screens only, or every screen (including TV)
Ad formats: Skippable, non-skippable, and bumper ads
Targeting: Interests, keywords, and people who watch your channel
Best for: Scale, efficient reach, and driving action
YouTube TV ads
Your ads reach households watching broadcast and cable networks live and on demand, including sports, news, and network shows.
Screens: TV screens only
Ad formats: Non-skippable :15 and :30 spots, plus :06 bumpers
Targeting: Geography, or Custom Affinity and Custom Audience segments
Best for: Premium, TV-style reach next to live and network programming
youtube FAQs
Frequently asked questions.
What is the difference between YouTube and CTV advertising?
YouTube on the TV is a form of CTV, but it’s bought through Google, separately from the other streaming apps in a CTV plan. Adding YouTube reaches streaming viewers your CTV buy may miss, like YouTube TV’s live TV audience.
Can I target YouTube ads by location?
Yes. YouTube and YouTube TV campaigns can run nationally or target specific states, metro areas, or ZIP codes. Very small areas can limit how many people your ads reach, so we’ll show you the expected reach before launch.
What YouTube ad formats can I run?
Skippable ads let viewers skip after five seconds, so the people who keep watching chose to. Non-skippable ads play in full, like a TV spot. Bumpers are six-second non-skippable ads that add frequency and reinforce your longer spots.
How does YouTube fit into a full-funnel media strategy?
YouTube can play a part at every stage, from the first impression to the purchase. We start with the goal that matters most to you, build the YouTube plan around it, and add other stages when they’ll help.
Does Strategus run media channels beyond YouTube?
Yes. We also run CTV, OTT, online video, display, streaming audio, and digital out-of-home, all planned around the number you care about.
How is YouTube advertising measured?
Before launch, we agree on your goal and how we’ll measure it: reach and frequency for awareness, site visits and clicks for traffic, or the conversion events you track. Our team reports against that goal and recommends next steps.
What creative do YouTube campaigns require?
A finished video on your brand’s YouTube channel, set to public or unlisted, plus the ad text and landing page. Your TV spots work too. A :15 can run non-skippable anywhere, a :30 on YouTube TV, and a :06 cut becomes a bumper.
What does YouTube advertising cost?
Cost depends on your goal, screens, formats, targeting, and markets. We build the plan around your monthly budget and show you the estimated impressions it buys, with planning, optimization, and reporting included.
Do I need a Google Ads rep to advertise on YouTube TV?
No. We buy YouTube and YouTube TV through Google’s Display & Video 360 (DV360) and handle the setup, targeting, and reporting for you.
why strategus
Connect YouTube with the rest of your media plan through one strategic partner
When the partner running your CTV also buys your YouTube, both live in one plan, with one audience strategy and one clear KPI story across the TV screen.
Talk to an expert
Let’s get your brand on YouTube
Connect with us to see how YouTube can fit into your next campaign.
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