.svg)
FRANCHISE ADVERTISING SOLUTIONS
Help every location win in its own market
Strategus combines premium Connected TV with precise local targeting, cross-device retargeting, dynamic creative, omnichannel activation, and attribution built for multi-location brands.
From building brand awareness across markets to driving website visits, calls, store traffic, leads, and revenue at the local level, we help franchise marketers turn media investment into measurable growth across locations.
Trusted by Franchises Across the U.S.
Your customers move across screens. Your advertising should, too.
Reach customers across CTV, streaming audio, online video, display, DOOH, and more. Your brand runs one national campaign, and each ad reaches just the ZIP codes around the right location.
One brand. Many markets. One smarter media strategy.
Growing a franchise means building the brand at scale while giving every location the chance to win locally. Strategus connects national strategy with local delivery and measurement, so your media works across the system without losing sight of how each location performs.
You bring the goal
Your goal
Define the goal your brand and your locations need to move.
.webp)
We build the plan
The strategy
We match the right audience, message, and channel mix to each market, so every location reaches the customers nearby.
you see the results
The outcome
See how each location performs, and we shift spend toward the markets that are working. Incrementality testing is available on request.
What we solve for franchise advertisers
Start with the franchise outcome that matters.
Every campaign is built to move one number. Pick the result that matters most, and we'll map the media and channels to get you there.
Increase Revenue & Sales
Connect your media to measurable revenue across your franchise system, market by market.
Drive Store Visits
Connect your ads to foot traffic and see how advertising drives visits to participating locations.
Generate Local Leads
Turn awareness into calls, form fills, appointments, and quote requests for individual locations.
Support New Locations
Build awareness before and after openings to introduce new locations, generate local demand, and establish a presence in the market.
Retarget Interested Customers
Reconnect with people who saw your ads or visited your site, and stay visible until they choose a nearby location.
Win back past customers
Use your customer data to find people who haven't been back in a while and bring them into their local location with a timely offer.
The benfits
Why programmatic works for franchises
Franchise advertising has to do two things at once: protect the strength of the brand and drive results in individual markets.
Strategus helps you do both, scaling campaigns across your system while keeping every ad relevant to the market it runs in.
Reach the right customers in the right markets
Go beyond broad demographics with your own customer data, audience and interest data, and targeting around individual locations, service areas, and priority markets, so local budgets go where they'll do the most.
Stay with them across screens
Customers rarely decide after one ad. Build awareness on CTV, online video, and streaming audio, then use Encore™ cross-device retargeting to reconnect with households that saw your ads, on display and other screens, until they're ready to act.
Scale the brand, stay local
One brand doesn't mean every market needs the same campaign. We keep your brand consistent while adapting targeting, creative, offers, and media to each location and market.
Dynamic creative
One ad, made local for every location
Making a separate ad for every location takes time and budget most franchise systems don't have. With dynamic creative, you build one ad, and each location gets its own version, with the right address, offer, price, or phone number added automatically.
Each location's details are added automatically, while your logo, colors, and message stay the same everywhere.
When a promotion changes, update your feed or sheet and every ad refreshes, in as little as 10 minutes.
No new shoot for every market or promo, so more of your budget goes toward reaching customers.
HOW IT WORKS
Turn franchise awareness into action
Customers may discover your brand on TV, research a nearby location on their phone, see another ad while browsing, and ultimately visit, call, book, order, or buy.
We connect those moments, building awareness nationally while driving action locally.
Here's how Strategus builds the path from campaign goal to franchise growth.
Strategize
Start with your brand goals, locations, markets, and audiences. Strategus uses Blueprint™ to build the targeting, media plan, and measurement around them.
Reach
Introduce your brand on CTV, OTT, streaming audio, and DOOH to the right customers in every market.
Reinforce
Reconnect with households that saw your ads on display and online video, where they can click straight through to the next step.
Convert
Make the next step easy, with ads that lead straight to the nearest location's page, phone number, or booking link.
Prove and optimize
See how your campaigns drive calls, bookings, visits, and sales in each market, with 24/7 reporting and recommendations from the Strategus team. Incrementality testing is available on request.
FRANCHISE STRATEGIES
Built for every kind of franchise
Every franchise category has its own customers, buying cycle, and local playbook. We build each campaign around yours, whether you're opening new locations or growing the ones you have.
Restaurants and quick service
Build awareness, promote limited-time offers, drive online orders, and see how campaigns turn into visits and purchases at each location.
Home services
Reach homeowners in each service area for lawn care, painting, plumbing, HVAC, and more, and turn awareness into calls, quote requests, and booked appointments.
Retail
Drive shoppers from screens to stores for furniture, mattresses, home goods, and more, with local promotions and results tied to visits and purchases.
Fitness and wellness
Build local awareness, promote introductory offers and memberships, and generate leads and visits for individual studios and locations.
Senior care
Reach adult children and families researching care for a loved one in each service area, and drive calls, tours, and consultations.
Child care
Build awareness among parents in tightly defined local markets and drive inquiries, tours, and enrollments.
Pet care
Reach pet owners near each location and fill grooming, boarding, and daycare appointments with new customers.
Education
Reach parents near each tutoring or learning center and drive inquiries, assessments, and enrollments.
Case studies
See how franchise brands drive local growth
We help advertisers hit business goals, not just impressions. Check out a few of the campaigns that made an impact.
Book a demo
Let's grow every location
Build your brand across every market, reach the right customers near each location, and see how each one performs.
