Retail advertising solutions
Turn More Shoppers Into Buyers.
Reach verified shoppers based on what they buy, where they shop, and what they're in market for.
Strategus combines retail data with Connected TV, omnichannel activation, cross-device retargeting, and full-funnel attribution to drive measurable sales online and in store.
Trusted by Leading Retailers
OVERVIEW
The shopping and discovery journey starts long before checkout.
A product that catches someone’s attention on TV can lead to a search, a few comparisons, and eventually a purchase online or a trip to the store. Strategus keeps retailers connected to shoppers throughout that journey across CTV, online video, display, streaming audio, and more, turning initial interest into measurable action and sales.
RETAIL CAMPAIGNS BUILD AROUND THE SALE
You Bring the Goal. We Build the Strategy.
Whether you’re focused on driving sales, bringing more shoppers into stores, or growing demand across markets, Strategus builds the audience, media, and measurement strategy around what your retail business needs to accomplish.
Start here
Your Goal
Start with the business outcome you need to influence, from building brand demand to increasing purchases and store visits.
Our job
The Strategy
Build an audience and omnichannel media plan around who your shoppers are, where they buy, and the signals that indicate purchase intent.
Our job
The Outcome
Connect media exposure to measurable shopping behavior so you can understand how advertising contributes to visits, purchases, and revenue.
WHAT WE SOLVE
Start with the retail outcome you need to drive.
Whether the priority is increasing ecommerce revenue, bringing more shoppers into stores, re-engaging lapsed customers, promoting priority products, or growing loyalty, Strategus builds the audience, media strategy, and measurement plan around the actions that matter most to your business.
Increase Revenue & Sales
Connect media investment to online and in-store purchases and understand how advertising contributes to measurable sales and revenue.
Generate Leads
Turn shopper interest into email sign-ups, account registrations, offer redemptions, loyalty enrollment, and other high-value actions.
Drive Foot Traffic
Reach high-value shoppers in the markets surrounding your stores and measure how campaign exposure contributes to real-world visits.
Build Brand Awareness
Introduce your brand to new shoppers, strengthen recognition, and stay top of mind in crowded retail categories.
Retarget Prospects
Reconnect with shoppers who have browsed products, visited your site, or shown purchase intent and bring them back when they’re ready to buy.
Re-engage Customers
Bring previous customers back with relevant messaging around new products, seasonal priorities, promotions, and opportunities to purchase again.
Drive Incrementality
Measure the purchases, store visits, and revenue generated beyond existing demand to understand the additional impact of your advertising.
Increase Website Traffic
Bring high-intent shoppers to product pages, promotions, store locators, and other shopping experiences that move them closer to purchase.
Benefits of Programmatic Advertising for Retail Brands
Know More About Who’s Likely to Buy.
Age and income can tell you something about a shopper, but purchase data can tell you far more about what they are actually likely to buy. Strategus combines first-party CRM and loyalty data, retail media purchase data, category behavior, shopping intent, location signals, and look-alike modeling to build audiences around consumers with stronger purchase potential.
Reach Verified Category Buyers
Use retail media and purchase-behavior data to reach consumers who have actually purchased within relevant categories, from furniture and home goods to pet supplies, wellness, electronics, apparel, and more, rather than relying solely on demographic profiles that resemble your customer.
Put Your Own Customer Data to Work
Use CRM, loyalty, website, and transaction data to reconnect with lapsed buyers, retarget high-intent site visitors, reach existing customers with relevant offers, and build look-alike audiences based on your highest-value shoppers.
Find Opportunity Around Every Store
Build campaigns around the trade areas your locations actually serve, reconnect with shoppers who have visited your stores, and reach consumers shopping at competing locations while connecting campaign exposure back to measurable foot traffic and in-store activity.
HOW IT WORKS
Stay With Shoppers From Discovery to Purchase
The retail journey can move from the living-room TV to a phone, website, shopping cart, and physical store before a purchase ever happens, so Strategus connects those moments across channels to keep retailers visible throughout consideration and measure the actions that ultimately lead to revenue.
Strategize
Start with the products you need to sell, the shoppers you need to reach, the markets that matter, and the revenue or traffic outcomes you need to produce, then build the audience, channel mix, geography, and measurement strategy around those priorities.
Reach
Use premium CTV to introduce products, offers, and retail experiences to verified category buyers, high-value shoppers, lapsed customers, and other audiences whose purchase behavior and intent indicate stronger potential to buy.
Reinforce
Reconnect with exposed households across online video, display, streaming audio, and other screens with relevant product messaging, promotions, offers, and timely reasons to take the next step.
Convert
Move interested shoppers toward product pages, carts, purchases, appointments, store locators, loyalty sign-ups, and physical locations by giving them clear opportunities to act as consideration builds.
Prove
Connect campaign exposure to ecommerce purchases, online revenue, in-store revenue, store visits, Search & Social conversions, and ROAS to understand how media is contributing to retail performance.
RETAIL STRATEGIES
Different Retail Goals Call for Different Strategies.
Strategus builds the audience, media strategy, and measurement plan around the outcome that matters to you.
Ecommerce Growth
Turn CTV exposure into measurable site activity, purchases, revenue, and ROAS with cross-device retargeting designed to keep products visible and move interested shoppers toward checkout.
In-Store Sales
Reach shoppers within the markets your stores serve and connect advertising exposure to measurable foot traffic, purchases, and in-store revenue.
Omnichannel Retail
Build one strategy around the shopper rather than treating ecommerce and physical retail as separate journeys, allowing media to influence purchases wherever they ultimately happen.
Customer Reactivation
Bring lapsed purchasers back by combining first-party audiences with relevant offers and cross-device messaging designed to restart the buying relationship.
Furniture & Big-Ticket Retail
Reach shoppers showing relevant purchase, lifestyle, and category signals, then move them toward deeper product research, appointments, store visits, and high-value purchases.
Specialty Retail
Build audiences around category-specific purchase behavior and intent so campaigns reach consumers whose existing shopping habits align more closely with what you sell.
Store Openings & Local Growth
Concentrate media around new and priority locations to build awareness, traffic, and sales among the shoppers living within the trade areas those stores need to win.
Seasonal & Promotional Campaigns
Support holidays, product launches, limited-time offers, seasonal inventory, and promotional windows with campaigns designed to create timely demand and turn it into measurable action.
Ecommerce Growth
In-Store Sales
Omnichannel Retail
Customer Reactivation
Furniture & Big-Ticket Retail
Specialty Retail
Store Openings & Local Growth
Seasonal & Promotional Campaigns
Built Around How Retail Actually Works
Retail Data That Gets Closer to the Purchase
Move beyond broad demographic audiences by combining first-party CRM data, retail media networks, verified purchase behavior, category intent, location data, and look-alike modeling to reach consumers based on stronger indicators of what they may actually buy.
One Strategy Across Online & In-Store
Reach shoppers across CTV and supporting digital channels while accounting for the reality that discovery, consideration, and purchase can happen across multiple screens and physical locations.
Measurement That Gets to Revenue
Connect advertising exposure to website activity, ecommerce purchases, online revenue, physical store visits, in-store revenue, Search & Social activity, and ROAS so campaign performance can be evaluated against meaningful retail outcomes.
Case studies
See How Retail Campaigns Drive Real Results
Book a demo
Ready to turn more shopper attention into revenue?
Reach consumers based on how they actually shop, stay connected throughout the buying journey, and connect campaign exposure to measurable purchases and revenue online and in store.
