DISPLAY ADVERTISING SERVICES
Efficient display ads that drive target customers to take action
Display reaches the right people at an efficient cost, on the websites and apps they visit every day. Run it on its own to find new customers with precise audience targeting, or pair it with other channels like CTV to bring viewers back to your site after they see your ad. Whether display is your main channel or one part of a bigger plan, Strategus builds it into one strategy with a shared goal.
OVERVIEW
What is display advertising?
Display advertising refers to visual ads that appear on the websites and apps people use every day, from news sites and blogs to weather apps and mobile games. Because display leverages digital audience data and programmatic ad placements, you're able to precisely choose the audiences you want to reach and accurately track how your campaign performs.
Take your message across the web with premium display publishers
BENEFITS
Turn display impressions into measurable business results
Display helps your brand stay visible, reach high-intent audiences, and give people a direct path to act. Strategus handles the targeting, creative, media buying, optimization, and measurement needed to turn display impressions into business results.
A Direct Path to Action
Display is the format your audience can act on the moment they see it. One click takes them from your ad to the page where they convert.
Reach High-Intent Audiences
Use interests, online behavior, purchase intent, location, and audience data to reach the people most likely to act.
Stay Top of Mind
Keep your brand visible across the websites and apps your audience visits. Re-engage people who have already shown interest in your business.
Measure Real Results
Track impressions, clicks, site visits, conversions, and other key results to see what worked and improve campaign performance.
One partner. Every screen.
Deliver a cohesive brand experience across every screen
Your audience moves across screens, channels, and moments throughout the day. Strategus connects every touchpoint into one coordinated omnichannel strategy, keeping your brand present from the first impression to the final action. With one partner managing the full programmatic journey, every interaction works together to build familiarity, deepen engagement, and drive measurable results.
Watching morning TV with coffee
Digital billboard on drive to the gym
Listening to Spotify at the gym
Reading news articles during lucnh
Watching evening news at home
Display Targeting Tactics
Customizable options to reach your audiences
Reach the right audiences with relevant, clickable ads designed to drive action.
Interest Targeting
Reach people based on the topics, content, and categories they actively engage with online.
Online Behavior
Use browsing activity and digital engagement signals to connect with audiences based on their demonstrated behavior.
Purchase Intent
Reach in-market consumers whose recent activity signals that they may be preparing to purchase.
Geotargeting
Deliver display ads within selected ZIP codes, DMAs, cities, or custom radiuses around key locations.
Custom Audience Segments
Build tailored audiences from your first-party data, customer lists, and lookalike audiences.
Retargeting
Bring back people who visited your site or saw your CTV ad, with clickable display ads that give them a direct way to act.
THE DISPLAY ADVANTAGE
The channel that gives your audience a way to take action
Display puts your brand on the websites and apps your audience visits every day, at a cost that lets you reach more of them.
Precise targeting focuses every impression on the people most likely to buy, and every ad is clickable, so interest turns into site visits and sales.
On its own, display finds new customers. Paired with CTV, streaming audio, or online video, it gives people who've already seen your brand a direct way to act. Strategus plans it all as one strategy.
Case study
See how Arkansas Tourism turned a CTV awareness campaign into 156K+ web conversions.
They came to us for brand awareness. One recommendation changed what their campaign could do, and why they came back for a second one.
FAQ
Frequently asked questions.
What is display advertising?
Is display advertising still effective?
How is display advertising targeted?
How does display advertising fit into a full-funnel media strategy?
Does Strategus run media channels beyond display?
Where do display ads run?
Why strategus
All channels effortlessly managed in one spot
Our full-funnel approach drives a 200%+ increase in conversions. Click through to explore the full range of programmatic channels your campaign can run on with Strategus, seamlessly managed by our team in one place.
Explore how each tactic fits into your strategy
Book a demo
Put your display budget to work
Tell us your goal, and we'll build the display plan to reach it, finding new customers and bringing back the ones who've already seen you.
