Programmatic Audio Advertising Services
Be heard in the moments screens can't reach
Streaming audio puts your ads inside the music, podcasts, digital radio, and live sports people listen to, across 350+ apps and publishers. We plan it alongside your other channels, so your message keeps going even when the screens are off.
OVERVIEW
What is programmatic audio advertising?
Programmatic audio advertising, also called digital audio or streaming audio advertising, refers to ads that play inside the audio content people choose for themselves, from music streaming and podcasts to digital radio and live sports. Because programmatic audio leverages digital audience data and programmatic ad placements, you're able to precisely choose the audience you want to reach and accurately track how your campaign performs.
Activate your audience across 350+ audio apps and publishers
Benefits
Programmatic audio advertising benefits
Reach buyers in screen-free moments, deliver ads they hear through to the end, and measure audio alongside the rest of your campaign.
Reach buyers in screen-free moments
Audio reaches listeners during commutes and workouts, when they are tuned in even without a screen in front of them.
Ads that play start to finish
Audio ads run in listening environments designed to play them all the way through, giving the audience a chance to hear the full message.
One message at a time
On a screen, your ad competes with feeds, pop-ups, and everything else on the page. Audio has no scroll and no clutter, so your message gets the moment to itself.
Full-funnel transparency
Gain complete visibility into campaign performance with a single partner for advertising across every screen and channel — both in and out of the home.
One partner, every screen.
Deliver a cohesive brand experience across every screen
At Strategus, we start with the biggest screen in the house: the living room TV. This allows us to create a lasting impression with targeted households. From there, we re-engage the same viewers across programmatic channels, delivering an omnichannel strategy that delivers business results.
Watching morning TV with coffee
Digital billboard on drive to the gym
Listening to Spotify at the gym
Scrolling news articles during lunch
Watching evening news at home
Streaming audio ADVANTAGE
How programmatic audio fits a full-funnel strategy
Audio reaches buyers during screen-free parts of their day. Running it against the same audience definition as your video, display, and other channels creates coordinated touchpoints that build familiarity and help move buyers toward conversion.
AUDIO FORMATS
Where your audio ads run
Reach listeners through music streaming, podcasts, digital radio, and live sports audio.
Music streaming
Reach listeners on ad-supported music streaming platforms such as Spotify and Pandora.
Podcasts
Place audio ads within podcast programming and reach listeners across ad-supported podcast networks.
Digital radio
Run audio ads in digital radio programming from broadcasters such as iHeart and Audacy.
Live sports programming
Place audio ads within live sports broadcasts and reach fans as they follow the game in real time.
Did you know?
of audio listening happens when visual media isn't available.
(Source: IAB Digital Audio)
STREAMING AUDIO TARGETING
Put your message
in the right ears
Deliver relevant messages to the right listeners, at home and on the go.
Location-based targeting
Reach listeners in the locations that matter to your campaign.
Demographic targeting
Target audio listeners by audience attributes such as demographics and buying behavior.
Content and genre matching
Match audio ads to relevant genres and show categories.
Device and platform targeting
Narrow audio campaigns by the device or platform a listener uses.
Custom audience segments
Reach custom listener segments that match the audience definition used across your campaign.
Third-party audience targeting
Use third-party audience data to refine which listeners receive your audio ads.
Why strategus
One partner for audio and every channel around it
Audio works best when it's planned with the rest of your media. We build the strategy, run audio alongside your CTV, display, and other channels against one audience, and show you what each one added toward the number you care about.
FAQ
Frequently asked questions.
What is programmatic audio advertising?
How is programmatic audio advertising targeted?
How does programmatic audio fit into a full-funnel media strategy?
Does Strategus run media channels beyond programmatic audio?
What audio platforms are programmatic?
How do you keep listeners from hearing the same ad too many times?
Explore how each tactic fits into your strategy
Book a demo
Get your brand heard by the right listeners
Tell us what you want to achieve, and we'll build a streaming audio plan around it: the right listeners across music, podcasts, and streaming radio, all working with the rest of your media. No self-serve platform to learn, just a partner who does the work.
