CPG ADVERTISING SOLUTIONS
Advertising that moves your product off the shelf and into the cart
Strategus pairs online and offline purchase data with CTV, omnichannel media, cross-device retargeting, and attribution. Our strategies are built for every kind of CPG advertiser, from household names to emerging challengers, whether you sell in stores, online, or both.
Reach the right shoppers, stay with them across screens, and see how your campaigns drive online and offline sales, down to the SKU.
Trusted by Leading Consumer PACKAGED GOODS Brands
The shopping journey starts long before the store.
Introduce your brand on the screens shoppers already watch, scroll, and listen to, then stay with them as they research, compare, visit retailers, and buy online or in store.
Strategus plans CTV, online video, display, streaming audio, and DOOH as one strategy, guided by retail media data and built around how people actually shop.
“Strategus has been an excellent partner. Their outstanding customer service and communication made working with them a breeze. They constantly delivered what we needed (and more) with thoughtfulness and efficiency, making them a valuable partner in our client’s digital media endeavors.”
Digital Associate Media Director
Sterling Rice Group
CPG CAMPAIGNS BUILT AROUND THE OUTCOME
Your goal drives every decision
Whether you’re building awareness, driving purchases, winning new shoppers, or growing loyalty, Strategus builds the audience, media, and measurement strategy around what your brand needs to accomplish.
You bring the goal
Your goal
Define the sales, launch, growth, or brand goal your campaign needs to move.
We build the plan
The strategy
We match the right audience, message, and channel mix to the shoppers most likely to buy, using offline purchase data and your own customer data.
You see the results
The outcome
See which ads lead to purchases online and in store, plus new buyers and repeat purchases. Incrementality testing is available on request.
CPG CAMPAIGNS BUILT AROUND THE OUTCOME
Start with what you need shoppers to do.
Launching a new product? Trying to win more households? Growing sales at a priority retailer? Bringing lapsed customers back? Building awareness in a new market?
Pick the outcome that matters most, and we'll build everything around it.
Increase Revenue & Sales
Connect media investment to online and in-store purchases and understand how advertising contributes to measurable product sales and revenue.
Generate Leads
Turn interest into action, from email sign-ups and offer redemptions to sample requests and subscriptions.
Drive Foot Traffic
Reach high-value shoppers in priority markets and measure how campaign exposure contributes to visits at the retail locations where your products are sold.
Build Brand Awareness
Introduce your products to new consumers, strengthen recognition, and stay top of mind in categories where shoppers have more choices than ever.
Retarget Interested Shoppers
Reconnect with consumers who have visited your site, explored products, or otherwise shown interest and give them another reason to buy.
Win Back Past Buyers
Bring previous buyers back with messaging around new products, seasonal priorities, promotions, and other opportunities to drive repeat purchases.
Retail media data for CPG
Find shoppers based on what they actually buy
Demographics tell you who someone is. Offline purchase data shows what they take home. Strategus combines it with retail media data, your own customer data, and online shopping behavior to build audiences around the shoppers who matter most to your brand.
Reach verified category buyers
Use retail media data from partners like Walmart, Circana, and Ibotta to reach verified category buyers, brand buyers, competitive shoppers, and heavy or light category users.
Turn your customer data into audiences
Separate active customers from lapsed buyers. Identify high-value cohorts. Build look-alikes from your best customers. Retarget people who visited a product page, abandoned a cart, explored recipes, or searched for a nearby store.
Spend media dollars where your products are sold
Focus campaigns on the stores and markets that carry your products, your priority retail accounts, and the areas with the most room to grow, so every dollar works where shoppers can find and buy your product.
Shopper data from the retailers where 98% of Americans shop
Free guide
New to retail media?
Start here.
Our free guide covers what retail media is, how it works, and how to turn shopper data into results you can measure, with a close look at CTV.
HOW IT WORKS
Turn CTV attention into measurable growth.
The CPG buying journey rarely happens in one place or on one screen. Strategus builds campaigns to reach shoppers early, reinforce the message as interest builds, drive action, and keep improving based on what actually sells.
Strategize
Start with what the brand needs to accomplish: launch a product, grow sales at a priority retailer, win more households, re-engage lapsed customers, or build awareness in a new market.
Reach
Reach category buyers, competitive shoppers, existing customers, and high-value prospects using retailer and CPG purchase data, first-party audiences, lifestyle signals, and contextual targeting.
Reinforce
Use online video, display, streaming audio, and cross-device retargeting to reinforce the CTV message as shoppers research products, visit your website, browse recipes, look for a store, or move closer to purchase.
Convert
Give shoppers a clear path from awareness to action, whether that's buying directly online, returning to an abandoned cart, finding a nearby retailer, redeeming an offer, or choosing your product on their next shopping trip.
Optimize
Connect campaign exposure to website engagement, ecommerce revenue, store visits, SKU-level purchases, in-store sales, and ROAS.
CPG STRATEGIES
Built for the ways CPG brands grow
CPG growth doesn't look the same for every brand, product, retailer, or market. We build each campaign around the challenge in front of you.
Retail growth
Drive measurable sales across grocery, mass, club, drug, and specialty retailers while concentrating investment around the markets and accounts that matter most.
Online and in-store sales
Run one plan for both sides of your business and see ecommerce revenue alongside in-store sales.
Product launches
Create awareness for new SKUs, product lines, flavors, packaging, or brand positioning, then measure what happens after shoppers see your ads.
Customer reactivation
Use your customer and transaction data to reach lapsed online or subscription buyers and measure the revenue they bring back.
Market expansion
Build awareness and purchase intent in new regions, with spend focused where your products are actually on shelves.
Brand building
Use premium CTV, online video, and streaming audio to build broad awareness, then track the site visits and sales that show your brand story is working.
Case studies
See how CPG campaigns drive real results
We help advertisers hit business goals, not just impressions. Check out a few of the campaigns that made an impact.
Book a demo
Let's get your brand into more carts
Reach the shoppers who matter most on every screen, and see how your ads drive purchases online and in store.
