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DOOH advertising, short for digital out-of-home advertising, refers to ads that run on digital screens in public places, from highway billboards and bus shelters to screens inside grocery stores and gyms.

DOOH advertising works best as part of a broader digital marketing strategy spanning multiple digital channels, including CTV, streaming audio, online video, and more.

What Is DOOH Advertising?

Our Full-Funnel Approach Drives a 200%+ Increase in Conversions

DOOH is one part of a full-funnel campaign approach that reaches your audience at every point of their day and primes them to make a purchase. We help you target buyers across all media channels to maximize conversions.
DOOH digital billboard
Digital Out-of-Home
OTT advertising
OTT
online video advertising
Online Video
display advertising
Display
streaming audio advertising
Streaming Audio
woman watching connected tv
Connected TV
in-game advertising
In-Game

DOOH Formats & Venues

Reach your audience throughout the day with eye-catching digital displays in various locations.

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Large Format
Billboards and Spectaculars
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Premium Street Level
Urban Panels, Bus Shelters, Newsstands
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Place-Based
Retail, Offices, Entertainment, Dining and more
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Point of Purchase
Grocery Stores, Convenience Stores, Big-Box Retailers
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Transit
Subways, Train Stations, Airports
Did you know?
98%
of consumers have visited at least one DOOH venue in the last 30 days.

DOOH Targeting Tactics

Inspire your audience to take action by delivering relevant ads that are targeted strategically.

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Time of Day

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Day of Week

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Geotargeting

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Point Radius

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Weather-Based

What Do Our DOOH Advertising Services Include?

We take care of everything that goes into DOOH advertising, eliminating the burden on your team.

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Omnichannel Digital Media Strategy

We create a full-funnel digital media strategy that follows your audience and captures their attention when they’re ready to buy.

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Precise Targeting

We use hyper-specific campaign parameters to put your ads in front of the buyers most likely to become customers.

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Customized Attribution that Proves ROI

We build one powerful dashboard that brings together every digital channel and tracks the metrics that matter most to you.

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Frequently Asked Questions

What is the difference between DOOH and traditional out-of-home advertising?

Traditional out-of-home refers to printed signage bought for a fixed period in a fixed location. DOOH uses digital screens, which means creative can change by hour or by audience, and can respond to live weather conditions or other factors. It also means the campaign can be measured and connected to outcomes the way any digital channel can.

Where do DOOH ads run?

DOOH screens appear across five venue types: large format billboards, street-level panels and bus shelters, place-based screens in retail and offices, point-of-purchase screens in grocery and big-box stores, and transit screens in subways and airports.

How is DOOH advertising targeted?

DOOH campaigns are targeted by location, whether that means a zip code or a radius around a specific point of interest. They can also be targeted by daypart or day of week, and live weather conditions can trigger creative as well.

Can DOOH advertising be measured?

Yes. DOOH campaigns report on delivery and audience reach, and they can be connected to outcomes like store visits and conversions. With Strategus, DOOH reports into the same dashboard as every other channel in your plan.

Does Strategus run media channels beyond DOOH?

Yes. Strategus manages full programmatic campaigns across connected TV, over-the-top, online video, display, streaming audio, digital out-of-home, and in-game placements. By running your ads across multiple channels, we can create a stronger path to conversion.

Learn more in our Guide to CTV Measurement and Attribution.

What creative do DOOH campaigns require?

DOOH creative is built for a viewer in motion, so it works best with one clear message and minimal text. Specs vary by venue and screen dimension, and our team handles the sizing and delivery requirements for each placement in your plan.

Turn Your Media Budget Into Growth You Can Prove

Strategus clients running coordinated programmatic campaigns see conversion lifts above 200%. We design the strategy and manage every channel, then show you what the spend produced.

Talk to a Digital Media Expert
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