DOOH Advertising Services
Put your brand on screens your audience passes every day
Choose exactly where your ads run, from gas stations and parking garages to bars and beyond, and show them when your audience is there. Every screen is picked to match your goal, so your budget goes further than it would on a single static billboard. Our team handles it all, start to finish.
OVERVIEW
What Is DOOH Advertising?
DOOH advertising, short for digital out-of-home advertising, refers to ads that run on digital screens in public places, from highway billboards and bus shelters to screens inside grocery stores and gyms. Because the screens are digital, you choose exactly which ones show your ad and when it runs.
DOOH reaches your audience out in the world, between the screens at home and the ones in their hands. Run it on its own or alongside your other channels, and we'll measure what it adds toward your goal.
Run your ads only on the screens that fit your goal
Airports
Gas Stations
Gyms & Fitness
Shopping Malls
Convenience Stores
Elevators
Office Buildings
Medical Offices
Grocery Stores
Movie Theaters
Bars & Restaurants
Transit Stations
Taxis & Rideshare
College Campuses
Hotels
Sports Venues
Salons & Spas
Retail Storefronts
Digital Billboards
Parking Garages
Golf Courses
Laundromats
Residential Buildings
DOOH BENEFITS
DOOH that works as hard as the rest of your media
A traditional billboard means buying a spot and hoping the right people pass by. We put your ads on the screens your audience actually sees, at the times they're there, and show you exactly what they delivered, whether DOOH runs on its own or alongside your other channels.
Premium screens at scale
Access premium screens from top media owners like Lamar, Outfront, and Clear Channel Outdoor, all in one buy.
Precise targeting
Run your ads by location, time of day, and even weather, so they show up when your audience is most likely to see them.
Multichannel impact
Pair DOOH with CTV, display, and your other channels, so your audience sees one consistent message at home, on the go, and online.
Full-funnel transparency
See DOOH's reach and impressions right next to your other channels, with a clear view of your whole strategy in one place.
One partner every screen
Deliver a cohesive brand experience across every screen
At Strategus, we start with the biggest screen in the house: the living room TV. This allows us to create a lasting impression with targeted households. From there, we re-engage the same viewers across programmatic channels, delivering an omnichannel strategy that delivers business results.
Watching morning TV with coffee
Digital billboard on drive to the gym
Listening to Spotify at the gym
Scrolling Instagram during lunch
Watching evening news at home
the dooh advantage
Billboard impact, bought like digital
A traditional billboard means buying a spot and hoping the right people pass by. We put your ads on the screens your audience actually sees, at the times they're there, and show you exactly what they delivered.
Run DOOH on its own or alongside CTV, online video, and display, with all your reporting in one place. As results come in, we turn your reach up or down in the areas that perform best.
FORMATS & VENUES
DOOH formats & venues
Reach your audience throughout the day with eye-catching digital displays in various locations.
Large Format
Billboards and Spectaculars
Premium Street Level
Urban Panels, Bus Shelters, Newsstands
Place-Based
Retail, Offices, Entertainment, Dining and more
Point of Purchase
Grocery Stores, Convenience Stores, Big-Box Retailers
Transit
Subways, Train Stations, Airports
Did you know?
of consumers have visited at least one DOOH venue in the last 30 days
TARGETING
DOOH Targeting Tactics
We layer where, when, and who, so your ads show up on the screens your audience passes, at the moments that matter.
Time of Day
Run your ads during the hours your audience is out, like morning commutes, lunch breaks, or happy hour.
Day of Week
Schedule your ads for the days your audience is most active, like weekdays for commuters or weekends for shoppers.
Geotargeting
Target screens by zip code, city, or DMA, so your ads run where your customers live, work, and shop.
Point radius
Draw a custom radius around your stores, events, or competitor locations to reach people nearby.
Weather-based
Switch your ads based on real-time weather, like cold drinks on hot days or cozy products when temperatures drop.
Ready to get started?
Tell us your goal, and we'll build a DOOH plan around the people you need to reach, on its own or alongside your other channels.
Case study
A Sephora-Focused DOOH Campaign That Sold Out Ethereal Eyes Again
Makeup By Mario brought back its Ethereal Eyes palette after five years away. We placed DOOH within a few hundred meters of Sephora stores in New York and Los Angeles, added Times Square for scale, and paired it all with CTV.
The result: a palette that sold out again.
why strategus
One partner for DOOH and every channel around it
We plan, buy, and measure your DOOH alongside CTV, online video, display, and audio, so the screens your audience passes and the ones in their hands tell the same story. One partner, one plan, and one report, with no platform to learn.
FAQ
Frequently asked questions.
What is the difference between DOOH and traditional out-of-home advertising?
Where do DOOH ads run?
How is DOOH advertising targeted?
Can DOOH advertising be measured?
Does Strategus run media channels beyond DOOH?
What creative do DOOH campaigns require?
We do the work for you
Effortlessly managed in one spot.
Our full-funnel approach drives a 200%+ increase in conversions. Click through to explore the full range of programmatic channels your campaign can run on with Strategus—seamlessly managed in one place.
Explore how each tactic fits into your strategy
Book a demo
Meet your audience where they're headed
Tell us what you want to achieve, and we'll build a DOOH plan around the places your audience goes. No self-serve platform to learn, just a partner who does the work.
