Meet the people behind your results.

Gary Newman has been deeply invested in Connected TV since doing his Masters thesis work on the evolution of TV advertising. He has had the opportunity to live out this work at Strategus by acting as an advisor to clients on how to allocate their media investments in the CTV space and keeping them on the cutting edge of the rapidly changing ecosystem.

In addition he helps mentor and lead Strategus sales directors to drive high levels of revenue growth and client satisfaction. There is no better time than now to be playing offense in the CTV space and helping Strategus drive "What's Next".

Brian Toy is an accomplished digital sales manager specializing in connected TV and programmatic digital advertising. With a proven track record of driving revenue growth for his clients, he manages a team of digital sales directors across the country that leverage custom white-glove managed services and advanced technology to elevate campaign effectiveness. His deep understanding of the evolving landscape allows him to guide his team and their clients on tailored strategies to maximize client ROI and deliver impactful results.

By forging strong partnerships and delivering innovative campaigns, Brian is committed to helping clients succeed in the dynamic world of digital advertising with confidence and success.

Aaron Seissiger is a seasoned digital marketing professional with 17 years of experience in the industry. For the past seven years, he has been a key leader at Strategus, leveraging deep expertise in digital marketing strategy to drive innovation and success.

As a manager of a team of Digital Sales Directors, Aaron plays a pivotal role in developing and executing cutting-edge marketing solutions, fostering client relationships, and driving revenue growth. With a strong background in programmatic advertising and data-driven strategies, he continues to shape the future of digital marketing.

Michael brings nearly two decades of experience leading technology, data, and platform initiatives across the digital and programmatic advertising ecosystem. He has worked extensively with media and technology organizations to drive scalable products and workflows across CTV and other channels.

Throughout his career, Michael has led complex initiatives spanning platform architecture, product strategy, analytics, and operational transformation. He is known for his ability to bridge technical and business teams, bringing clarity to complex systems while ensuring execution remains aligned with commercial objectives.

Trisha brings 20+ years of both traditional and digital advertising expertise to the Strategus team. With a passion for operational planning and personal connection, she drives alignment and productivity through practical processes, thoughtful metrics and creative problem solving.

Trisha believes that trusted partnerships and deep collaboration fuel innovation and drive success. Her skills and experience help ensure that teams, processes and strategies work in sync to create world class employee and customer experiences.

Elisa brings more than a decade of experience building B2B technology and advertising technology brands. She leads brand, demand generation and go-to-market strategy for Strategus as the company expands its position as a full funnel programmatic partner.

Prior to Strategus, Elisa spent nearly a decade at Zefr, the global leader in brand safety and suitability, where she rose through five promotions to become VP, Head of Marketing & Strategy. She helped scale revenue, launched an AI-powered product line and led marketing initiatives for Fortune 500 brands including Disney, Amazon, Coca-Cola, and General Mills. She also oversaw Zefr's global events portfolio, including Cannes Lions, CES and Advertising Week.

Elisa began her career at Red Antler, the brand agency behind category defining launches including Casper. She is a graduate of the Cannes Lions CMO Accelerator Programme, a founding member of global marketing collective, KIND/RED, and Perplexity's AI Business Fellowship. She holds a BSBA from UNC-Chapel Hill's Kenan-Flagler Business School.

Tami is a seasoned HR leader with over 20 years of experience. With a passion for cultivating positive workplace cultures and driving organizational growth, Tami excels in developing innovative HR strategies tailored to the unique needs of the fast-paced CTV environment. Her expertise in employee engagement, talent acquisition, and development is instrumental in fostering a dynamic and inclusive workforce at Strategus.

Tami is committed to nurturing talent and fostering a collaborative environment where every employee can thrive. Along with the entire leadership team, she is focused on making Strategus the best job that its employees have ever had.

Chrystal Rinkle is a seasoned operations leader with a track record of building and leading high-performing teams in traffic, ad operations, and account management across the U.S. Currently leading account management and ad operations at Strategus, Chrystal leverages innovative technology to execute results-driven campaigns in the connected TV advertising space.

Chrystal excels in developing streamlined processes, driving automation, and enhancing efficiency while prioritizing exceptional customer and employee experiences. She is also passionate about mentoring emerging leaders in the advertising industry.

Rachel Dillon leads all go-to-market activities at Strategus, overseeing both sales and marketing. Her team works with hundreds of brands and agencies to design and execute comprehensive connected television campaigns that leverage the most innovative programmatic capabilities.

Rachel is passionate about designing and scaling revenue organizations that deliver high-value customer experiences at every step of the journey, having done so in leadership roles at House of Revenue, Rachio, and eScience Labs. She was named a 2022 Top Women in Ad Tech by AdMonsters and AdExchanger.

Dan Ferguson manages the financial engine for Strategus, which has been on a fast growth trajectory for the 10+ years that he's been with the company. He was elevated from Controller to CFO in 2011.

Dan's introduction to accounting came as a restaurant bookkeeper back in 1989. Since then, he's gained accounting experience in banking, manufacturing, oil and gas, retail, and now the advertising industry.

Dan holds a Master's degree with an emphasis in accounting and passed the CPA exam in 2012 on the first attempt.

Todd Porch is seasoned senior executive who's always looking for ways to make businesses smarter, better, and faster. As the CEO of Strategus, he's focused on developing his team while building an exceptional growth business with an even stronger culture.

Todd brings deep experience leading domestic and international teams across multiple Fortune 50 companies over the last 30 years, having spent time at Comcast, Yahoo!, Sprint, and Nexstar Broadcasting Group. Todd also serves as an Adjunct Professor at the University of Denver Executive MBA program, where he teaches courses on business strategy, leadership, and entrepreneurship.