12 New Developments In OTT Platforms For 2022
2022 is starting as an exciting year for OTT platforms and streaming services. We see the...
How to Create A Programmatic Audio Ad
Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million)...
Why Some Marketers Don't Trust CTV
Although CTV advertisers' expenditure is expanding considerably, it faces challenges due...
A New Approach to Television Advertising for...
Past law firm marketing norms don't cut it anymore! Commercials on linear television...
The Role of CTV in Political Campaign Advertising
With a new year to celebrate, it's time to get your message heard in preparation for the...
Why Dealerships Are Using OTT Automotive Ads Amid...
Car dealerships are up against many challenges that make driving traffic to their...
How to Reach The Right Audience With CTV...
When it comes to healthcare, advertisers face significant challenges that need to be...
How Fast Food Advertising Has Evolved Into the...
The past year has introduced many changes to the quick-service restaurant (QSR)...
Programmatic Connected Television (CTV)
In the modern advertising landscape, many companies now have to choose between going with...
Audience-Based Buying vs. Content-Centric: Reach...
In order to generate the highest possible ROI from their advertising campaigns, marketers...
Leveraging Data for OTT Advertising in 2022
The world of data collection changed dramatically in 2021, striking fear in the hearts of...
What’s Next in CTV/OTT: Where Is the Industry...
Over the last few years, the connected TV (CTV) and over-the-top (OTT) market has...
The Effectiveness of CTV
It's no surprise that Connected TV is getting a lot of attention this year, with...