Strategus Blog

Self Service vs. Managed Service in OTT/CTV Advertising

OTT/CTV advertising isn't the next big thing in omnichannel marketing; it's already come to stay as a major powerhouse in engaging with clients across virtually all market segments. While ignoring this channel is no longer an option, you still have a choice on whether you use managed services or try to ramp up success through a self-serve model.

The Guide to Creating Brand Lift with OTT/CTV Advertising

Over-the-top (OTT) and connected TV (CTV) advertising have quickly become an integral part of...

Understanding 3rd-Party Cookies, iOS 15, and Data Protection

Adapting to the newest technology and trends in digital marketing is a never-ending demand in...

What Brand Recall Means for Your Bottom Line

Every marketer's dream is to create instant brand recall and recognition among their target...

Using Offline Conversion Tracking to Improve Attribution

Today's shoppers use multiple modes and platforms to research products, engage with brands,...

After-Ad Influence: The Secret to Measuring Ad Impact

Simply having a product or service is no longer enough to capture your audience's attention....

How to Track Foot-Traffic Purchases Using Ad Attribution

There isn't much that compares to the challenge of understanding your buyers' preferences and...

How to Restructure Your Campaigns Using Online Purchase Tracking

In today's online market, every ad campaign needs to be perfectly tailored to suit the tastes...

The Fundamentals of Website Visitor Tracking and Attribution

The more you can track, the better you can understand how your audiences are engaging with your...

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard, throughout...