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Our Latest Blogs

What Is an Ad Exchange and How Does It Work

Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked fine in the early days. But...

10 minutes read

The History of Commercials and TV Advertising

Picture this: It’s a sunny day in July and the year is 1941. A family in New York City sits down to watch the Brooklyn Dodgers play the Philadelphia...

11 minutes read

a hand holds a white tv remote against a video on demand menu that offers various types of streaming content

What is AVOD Advertising?

Discover everything you need to know about AVOD advertising, video on demand, and the new age of media consumption with Strategus.

6 minutes read

7 Ways CTV Outpaces Linear TV Advertising

Connected TV (CTV) devices continue to shake up TV advertising by delivering new and effective ways to message audiences. And the growing number of...

7 minutes read

How To Influence Action with CTV Advertising

Advertising today holds the opportunity to reach consumers with more digital touchpoints than ever before. And the increasing power of streaming...

8 minutes read

How CTV Advances Local Advertising Efforts

Marketing your local business needs to reach audiences living nearby. It seems pretty straightforward, but capturing a relevant viewership at the...

8 minutes read

Driving Audience Engagement With OTT & CTV

In the modern TV era, most consumers are seeing thousands of ads every day. Making it difficult to engage users. Most advertisers have already added...

10 minutes read

How to Create A Programmatic Audio Ad

Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million) listened to digital audio every month, which is likely to...

7 minutes read

Why Some Marketers Don't Trust CTV

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due to inventory fragmentation, a lack of defined measures,...

4 minutes read

Programmatic Connected Television (CTV)

Programmatic Connected Television (CTV)

In the modern advertising landscape, many companies now have to choose between going with linear (traditional) TVs versus connected TVs (CTVs). CTVs...

3 minutes read

Leveraging Data for OTT Advertising in 2022

Leveraging Data for OTT Advertising in 2022

The world of data collection changed dramatically in 2021, striking fear in the hearts of many data-reliant advertisers across the globe. That said,...

6 minutes read

The Effectiveness of CTV

The Effectiveness of CTV

It's no surprise that Connected TV is getting a lot of attention this year, with marketers seeking alternatives to traditional upfronts and an...

7 minutes read

What Brand Recall Means for Your Bottom Line

Every marketer's dream is to create instant brand recall and recognition among their target audience. It's the ultimate one-upper over everyone else...

4 minutes read

4 Reasons to Implement Linear TV Extension

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has traditionally had a lack of...

6 minutes read

The Evolution of Programmatic Media Buying

Like almost anything in marketing, media buying started with a traditional processing method modified by technological advancement to be more...

6 minutes read

Solving the Ad Frequency Capping Conundrum

When you turn to modern media outlets, brand protection isn’t just about avoiding scandals and bad customer service. It’s about continually striving...

6 minutes read

The Beauty of Second-Party Data

This post is a part of our larger “The OTT Advertiser’s Guide to Second and First-Party Data,” click here to learn more.

5 minutes read

Best AVOD Services For CTV/OTT Advertising

It was not too long ago that CTV (Connected TV) and OTT (over-the-top) were considered new terms. The explosive growth of both CTV and OTT in the...

6 minutes read

SVOD, AVOD, OTT, vMVPD: Acronym Overload!

We really can’t say we’re in the dawn of a new era in marketing if new trends and terms aren’t popping up seemingly every day or two. Suffice it to...

6 minutes read

How to Measure Your OTT Ad’s Performance

With online shopping on the rise due to COVID-19, your ability to track and attribute sales to your OTT campaigns is more important than ever. March...

3 minutes read

Stay the Course.

Part I of the Actionable Marketing Strategies During a Pandemic series. Things have changed dramatically in the last few weeks, and media buyers are...

2 minutes read

6 Ad-Tech Trends to Follow in 2020

A lot has changed since Strategus ran the first programmatic advertising campaign in 2015. Within the last half-decade, ad-tech and media have seen...

3 minutes read

Happy Streaming This Thanksgiving

Whether you’re expecting a house full of guests or a smaller gathering this Thanksgiving… whether you brine, stuff, roast, fry or smoke the...

2 minutes read

OTT Ad Metrics Explained

Since 2017, over-the-top (OTT) services have dominated video ad views in the U.S. These streaming platforms combine the best of both worlds: the...

4 minutes read

Innovative Ways to Maximize Your OTT Ad Spend

You’ve got a budget. This is the year you’re going to allocate OTT as part of your digital strategy and you want to make your dollars work for you....

3 minutes read

OTT Advertising Growth & Trends

Online is the place to be. Did you know 71 percent of Internet users log in to an over-the-top (OTT) service? Yep. And, that’s where your ads should...

5 minutes read

The Top Questions about OTT Advertising

As streaming devices have steadily taken over the market, the rise of over-the-top (OTT) advertising has followed suit. Here at Strategus, we have...

8 minutes read

OTT in 5 Years

Our previous blog post about the future of OTT left our readers with more questions than answers, and we hope to answer those questions with this new...

1 minutes read

The Future of OTT Ads

With the landscape of OTT always changing we can can’t help but wonder where OTT Advertising will be in 5 years. Who will the main OTT players be?...

1 minutes read

Who’s Watching OTT Services?

We all know the trend. Millennials and Gen Z are now more than ever cutting the cord and going straight to OTT content providers like Netflix,...

6 minutes read

How to Optimize OTT Ads

When running OTT advertising campaigns, you may be asking what’s the best way to optimize your OTT ads? Not all ads are created equal, and not all...

2 minutes read

Is Email Marketing Dead ?

In today’s fast paced digital landscape Email has become a daily life event and somewhat of an afterthought in the minds of many Marketers. We hear...

4 minutes read

The Possibilities of Connected TV (CTV)

A Connected TV (CTV) is a TV that is an internet-enabled smart TV or any TV that uses a device to connect to the internet, receiving content other...

1 minutes read

SWOT overlays a desk of papers and documents

SWOT Analysis for Smart Marketing Strategy

A key component of marketing and strategic planning is conducting a SWOT analysis. SWOT is the acronym for analyzing Strengths, Weaknesses,...

6 minutes read

Designing a Campaign for Success

Designing a campaign for success is much easier said than done. And for some, the inevitability of a campaign failing can make the work it takes to...

2 minutes read

How To Become a Google Certified Partner

Have you thought about achieving a Google Certified Partner status for your company? Many companies are not aware of the importance and benefits of...

3 minutes read

Choosing a Transparent Marketing Agency

We’re the first to say it: marketing can be full of gimmicks. Fine-print. Tricks. Advertising sometimes feels like it’s designed to pull a customer...

2 minutes read

Optimizing Your Paid Search Conversion Rate

Optimizing your paid search conversion rate helps businesses understand how their paid search marketing campaigns are affecting their bottom line....

2 minutes read

Linking Google AdWords to Google Analytics

Some of the most powerful tools, available to digital marketing advertisers today is Google Analytics and Google AdWords. Not only do they provide...

2 minutes read

Email Marketing Best Practices

In today’s fast paced digital landscape Email has become a daily life event and somewhat of an afterthought in the minds of many Marketers. We hear...

3 minutes read

5 Tips to Improve Display Creative

Clear and Concise Call-to-action While 99.99% of online users probably know they need to click a banner ad, you need a call to action to help guide...

2 minutes read

two women work side by side pointing to a laptop surrounded by papers

How to Choose a Digital Marketing Agency

Most businesses will say word of mouth when asked about the best referral source to drive traffic to your business. The second most effective driver...

5 minutes read

Our Latest Webinars

Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....

Between the actors’ and writers’ strikes, the expansion of ad-supported services, and the adoption of live sports by streaming giants — 2023 was a...
4 min read
Live sports streaming has taken the CTV world by storm, accounting for 30% of all CTV streaming. There's no better time than now to delve into the...
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Todd Porch to discuss how Strategus helps advertisers with Over-The-Top...
1 min read
Join us for a discussion on ways our clients can activate and utilize their first-party data in an ever-changing CTV landscape. Strategus has...
Join us for a demo of our new reporting dashboard to see how it all works, and learn the enhanced features supporting advertisers.

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