Strategus Blog

The Role of Programmatic Advertising & Path To...

Carving a digital path with programmatic advertising establishes touchpoints for...

How a Programmatic Ad Campaign is Optimized

Connecting with target audiences and maximizing campaign performance needs expertise in...

Keeping CTV Advertising Simple in a Complex...

Just recently, streaming audiences finally surpassed both broadcast and cable viewership....

How Programmatic Advertising Works for the...

Automotive advertising functions on three separate tiers, with each scaling the market...

The Importance of Ad Experience in AVOD, FAST,...

Getting a grip on the fast-paced video distribution world is more important than ever....

Between CTV and Linear TV, Which One Is Better?

Connected TV (CTV) audiences are progressing every year and marketing news outlets have...

Driving Audience Engagement With OTT & CTV

In the modern TV era, most consumers are seeing thousands of ads every day. Making it...

Taking Advantage of CTV in the Upcoming Midterm...

As the 2022 primary season starts to wind down and the general election date looms in...

12 New Developments In OTT Platforms For 2022

2022 is starting as an exciting year for OTT platforms and streaming services. We see the...

How to Create A Programmatic Audio Ad

Audio content is seeing rapid expansion. In 2021, 72 percent of Americans (218.4 million)...

Why Some Marketers Don't Trust CTV

Although CTV advertisers' expenditure is expanding considerably, it faces challenges due...

A New Approach to Television Advertising for...

Past law firm marketing norms don't cut it anymore! Commercials on linear television...

The Role of CTV in Political Campaign Advertising

With a new year to celebrate, it's time to get your message heard in preparation for the...