There isn't much that compares to the challenge of understanding your buyers' preferences and implementing them into your campaign strategies to better reach and resonate with your audience.
Gaining better insight into what is driving foot traffic to your stores will make all the difference in this area — this is where foot-traffic attribution, as an extension of ad attribution, comes into play and makes all the difference for your campaigns.
According to Think With Google, despite personalized experiences being so important to consumers, retailers are investing less than 1% of their revenue on personalization, while best-in-class retailers are investing 30% more. This is significant for businesses looking to jump on board with marketing attribution because it's yet to be maximized by all of your competition.
With that being said, you shouldn't wait any longer because Google also reports that 76% of all marketers say they currently have or will have, in the next 12 months, the capability to use marketing attribution. So the sooner you get started, the better.
Here's everything you need to know about tracking foot traffic using ad attribution.