Strategus Blog

What Is an Ad Exchange and How Does It Work

Before ad exchanges, media inventory was exclusively purchased through direct...

CTV Examples: Tactics and Tips for Connected TV...

Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the...

Report: The State of CTV Advertising in the...

Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer...

What Is a vMVPD and Why Should Marketers Care?

What do you get when you mix traditional pay TV with digital delivery to connected TV...

Reach vs Frequency: Are You Prioritizing the...

Programmatic advertising makes it possible to quantify ROI at every touchpoint and...

CTV Retargeting: What It Is and How It Drives ROI

Imagine seeing a commercial for a local spa and making a mental note to book an...

Streaming TV Advertising: What Marketers Need to...

In the decade and a half since Netflix popularized over-the-top (OTT) video consumption,...

Live Sports Advertising: The Next Big Win for CTV

Live sports have long been the saving grace for cable and satellite television. Viewers...

HVOD: Hybrid Video on Demand Explained for...

Things have changed since the early days of streaming. It used to be that a subscription...

Self-Service DSP vs. Managed Service CTV...

CTV advertising unlocks the potential to precisely target viewers on the most important...

Ad Fraud: Everything You Need to Know and How to...

Ad fraud has become a key issue in the digital advertising industry, as its costs are...

AI in Programmatic Advertising and Digital...

Few business functions will be impacted so profoundly by artificial intelligence (AI) as...