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Programmatic Advertising Strategy

The why behind every media decision.

Before your media goes live, our team combines AI-powered analysis with 60,000+ campaigns of vertical-specific performance data and market insights to build a clear playbook, so every recommendation has a data-backed reason before the first dollar is spent.

Want to see what insights we have about your industry?
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POWERED BY
STRATEGUS BLUEPRINT™

Four solutions.
Every answer you need.

Blueprint™ pulls the right research, so every recommendation is backed by something real.
strategusIQ
Campaign Intelligence
StrategusIQ™
QUESTION IT ANSWERS:
What has actually worked in my industry before?
10+ years of real campaign data showing what drives results in your category, so your plan starts from proof, not a blank page.
Learn More
ai personas
Built from Observed Behavior
AI Personas
QUESTION IT ANSWERS:
Who is my audience 
and where do they spend time?
AI personas built from real behavior across TikTok, Meta, Google, Snap, and Pinterest, so you can test creative and messaging before you spend a dollar.
Learn More
resonate
Psychographic Intelligence
Resonate
QUESTION IT ANSWERS:
Why does my audience buy & what messaging will move them?
Real psychographic profiles of your intended audience, so you know not just who they are, but what makes them act.
Learn More
Research & Forecasting
GWI · Kantar · eMarketer · iab
Research & Forecasting
QUESTION IT ANSWERS:
What does the data 
say about my category, budget, and reach?
Industry benchmarks, competitive intelligence, and forecasting, so every recommendation has proof behind it.
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Group Meeting

Know the why before you plan

With Blueprint, we already know your competitive landscape, your audience,
your category benchmarks, and what your budget can realistically do.
What are my competitors spending?
What are the benchmarks for my category?
Who is my ideal audience, really?
How much budget do I actually need?
Am I reaching the right people, or just the cheapest to buy?
STRATEGUS IQ™

Your programmatic strategy,
backed by 60,000+ campaigns
that came before it.

Tell us what you're planning, and Strategus IQ™ matches it against a decade of real campaign performance. Every targeting, format, and channel decision is grounded in what's actually worked for advertisers like you. No other tool can replicate it, because no other tool has run what we've run.

When we build your programmatic strategy, every targeting, format, and channel decision is grounded in what's actually worked for advertisers like you, across 10+ years of experience and 60,000+ campaigns. That's not a tool anyone else can replicate. Because no one else has run what we've run.
HOW IT’S USED
category performance benchmarks icon

Category Performance Benchmarks

Know what good looks like before you set a single KPI. Completion rates, CTRs, and ROAS benchmarks specific to your category and campaign type.

Audience Targeting Intelligence icon

Audience Targeting Intelligence

See which audience segments have driven results in your category by geography, demographic, device, and time of day.

Flight and Format Guidance icon

Flight and Format Guidance

Every format and flight-length recommendation comes from campaigns like yours, not industry averages.

In-Flight Optimization Support icon

In-Flight Optimization Support

The same intelligence that builds the plan stays active while the campaign runs.

strategus IQ
FORECASTING & REACH

See exactly how far your budget goes

Before we build your plan, we pull the actual inventory available for your audience in your market. You'll see exactly how much reach is possible at your budget level before anything launches, so your spend is always going where it can move the needle.
See what's available in your market

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AI PERSONAS

Talk to your audience before your campaign goes live.

We build AI versions of your real customers modeled on how they actually behave across TikTok, Meta, Google, Snap, and Pinterest. Show them your CTV creative, display ads, or landing page copy and get scored feedback before anything goes live. 

Traditional research costs up to $50K and takes six to eight weeks. This takes minutes, at a fraction of the cost.

Creative Testing and Feedback

Score CTV, video, and display creative against real behavioral cohorts before launch. Get audience resonance scores, visual appeal ratings, and specific feedback on what's working and what's not.

Focus Group Testing

Build a separate AI persona for each key audience segment, then test the same creative across all of them and see exactly where it lands differently.

Website Messaging Validation

Run your website copy, landing page, or campaign messaging past your personas and find out what lands before the campaign does.

Media Mix Curiosity

Understand where your audience actually spends their time across CTV, social, search, and display, so every channel allocation has a behavioral reason behind it.

PSYCHOGRAPHIC INTELLIGENCE · POWERED BY:

A clearer picture of what
drives your audience to act.

Most campaigns target who someone is. Resonate tells you what they value, what they're shopping for, and what actually gets them to act — drawn from 13,000+ consumer attributes across every U.S. market.
We build that picture for your audience before your campaign launches, so every targeting and creative decision has something real behind it.
REPORT TYPES
Brand Affinity

Brand Affinity

See which brands resonate most with your visitors so your messaging and creative can align with what already matters to them.

Personal Values

Personal Values

Understand the core values and motivations driving your audience's behavior so your messaging connects on a deeper level than demographics alone.

Media Consumption

Media Consumption

Know exactly which platforms, channels, and content types your audience engages with most so every media dollar goes to the right place.

Demographics

Demographics

Age, gender, household income, education, and family structure of your real website visitors.

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OUR RESEARCH REPOSITORY · GLOBAL BENCHMARKS

Industry intelligence that makes every recommendation defensible.

We maintain  a curated repository of best-in-class third-party data providers, benchmarks, and category intelligence tools. So every recommendation we make, we can prove — mapped against category trends, platform usage, and shifts in consumer behavior.

700 million consumers across 50+ markets. Consumer behavior benchmarks, category and competitor profiling, media consumption habits, and trend validation at a scale no other platform matches.

SMI makes it possible for the industry to have a real-world view into advertising spend by product category, ad revenue to media publishers and digital platforms, media pricing including CPMs, and future-booked commitments.

Authoritative digital and media industry forecasts and benchmarks. The go-to source for trend context, budget justification, and digital ad spend data across every major category.

See what direct competitors are doing and how they're doing it. Besides just seeing ads and the messaging being used, we're also able to show you the sources of traffic including how the media was purchased and what publishers the ads were running on.

Industry standards and research for digital and connected TV advertising. Validates every format recommendation and keeps strategy aligned with where the market is heading.

See what we know about your industry

Talk to one of our experts and we will bring the intelligence with us. Competitive context,
audience profiles, and campaign benchmarks built around your specific market.

Let's Build Your Strategy