Programmatic technology is changing the way TV ads are served. But as long as you’re tied to a single publisher or platform, the benefits are limited. That’s why Strategus offers a vendor-agnostic solution for finding viewers across the entire connected TV (CTV) ecosystem.
Programmatic CTV
Your One-Stop Shop For Data-Driven Ad Delivery
200+ CTV Publishers
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Programmatic CTV vs. Direct to Publisher
CTV ad inventory can be bought in two ways: programmatically and via direct sales. Here’s how the two compare.
Programmatic Ad Buying
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Automated exchange of ad space purchased via real-time bidding. -
Provides access to a breadth of inventory across multiple properties.
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Efficient, software-based process.
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Purchased as a programmatic guaranteed, private marketplace, or open exchange.
Self-Service DSP
- Direct sale of ad space from content or app owners bought via a lengthy hands-on process.
- Inventory is limited to the publisher’s owned properties.
- Manual, inefficient process.
- Purchased as a sponsorship or direct insertion order.
At Strategus, we understand that programmatic ad buying is the better option. Not only does it break free from outdated linear strategies, but it paves the way to a better viewing experience.
With programmatic ad buying, viewers get relevant messages at the right frequency. Meanwhile, marketers can focus on delivering high-performance campaigns — rather than managing relationships with multiple publishers.
Why Use Managed Services for Programmatic CTV
Programmatic CTV advertising requires close attention to detail. From ensuring the right ad frequency to measuring performance, a lot goes into getting it right. When going the self-service route, marketers are also tasked with overseeing all of their media purchases and juggling multiple dashboards, budgets, and reporting systems.
With Strategus as your managed service partner, that’s no longer the case. You get access to an ecosystem of partners and cutting-edge products for attribution and reporting. What’s more, you’re able to rely on us for campaign planning, monitoring engagement, and ongoing optimization.
Expect More From Your Programmatic CTV Provider
The CTV ecosystem is vast. Siloed platforms and walled gardens exacerbate this problem — putting barriers between marketers and their audiences.
As the first organization to run a programmatic CTV campaign in 2015, we continue to drive innovation and integration. Today, we connect agencies and brands with a combination of third-party data sources, first-party data activation solutions, and a vast library of premium inventory.
But that’s only half the story. Our team of experts also provides personalized strategies and hands-on execution. So what are you waiting for? Get started today.
