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LEGAL ADVERTISING SOLUTIONS
Legal advertising that turns attention into cases
When someone needs a lawyer, you want your firm to be the name they already know. Strategus reaches the right people in your market on Connected TV, then follows up on their phones and laptops so your firm stays top of mind.
Every campaign is measured against what matters to your firm, from website visits and consultations to qualified leads and signed cases.
Trusted by LEADING LAW FIRMS ACROSS THE U.S.
People look for lawyers on every screen. Your firm should be there, too.
Reach prospective clients on CTV, streaming audio, online video, display, and more, so your firm is there whenever they start looking.
legal CAMPAIGNS BUILT AROUND THE OUTCOME
Your goal drives every decision.
Every practice area, market, and client is different. Strategus builds your audience, media, and measurement plan around what growth looks like for your firm.
You bring the goal
Your goal
Start with what your firm needs most. That might be more visibility in a key practice area, or more qualified inquiries coming through the door.
We build the plan
The strategy
We figure out who you need to reach, where your firm competes, and what gets prospective clients to act. Then we build the audience and media plan around it.
You see the results
The outcome
See what your advertising actually does. We connect the people who saw your ads to site visits, inquiries, and the steps that lead to new cases.
WHAT WE SOLVE
Start with the legal outcomes that matter.
Every legal campaign starts with a different goal. Strategus builds the audience, media strategy, and measurement plan around yours.
Increase Revenue
Connect media investment to qualified inquiries, retained cases, and the practice areas that drive growth for your firm.
Generate Leads
Turn media exposure into calls, form fills, consultation requests, and other high-intent actions from prospective clients.
Drive Foot Traffic
Reach people in the markets you serve, then measure who visits your office after seeing your ads.
Build Brand Awareness
Become the firm people already know, so yours is the name they remember when a legal need comes up.
Retarget Prospects
Stay in front of people who visited your site or read about a practice area while they decide on their next step.
Re-engage Customers
Reconnect with past clients when a new need, like an updated will or a business contract, gives them a reason to call.
Drive Incrementality
See what your advertising actually added. We compare people who saw your ads with similar people who didn’t, so you know which inquiries your ads drove.
Increase Website Traffic
Send prospective clients to your practice area pages, attorney profiles, and case results, where they size up your firm and decide to reach out.
the benefits
Why programmatic works for law firms
Reaching people is only half the job. Strategus helps your firm cut wasted spend and see exactly which ads turn into consultations and new cases.
Reach the people who matter
Skip the broad demographics. We focus your budget on people in your markets who are most likely to need your practice areas, using your own client data plus behavioral and location signals.
Stay with them across screens
Few people hire a lawyer after seeing one ad. Premium CTV builds awareness and trust. Then Encore™ Cross-Device Retargeting follows up with those same households through online video, display, and streaming audio.
See what your ads lead to
Know what happens after someone sees your ad. We track website visits, calls, and consultation requests back to your campaigns, so you can see what’s working and put more behind it.
HOW IT WORKS
Turn legal awareness into action
Choosing a law firm rarely happens after a single impression. Prospective clients see your name, research their options, compare firms, and look for the experience and credibility they can trust.
A full-funnel media strategy gives your firm more opportunities to stay visible throughout that journey and turn awareness into website visits, inquiries, consultations, and new cases.
Strategize
Start with the practice area, audience, market, and outcome that matter. Strategus uses Blueprint™ capabilities, audience data, and campaign objectives to build the targeting strategy, media plan, and measurement framework around your goal.
Reach
Activate CTV, streaming audio, DOOH, OTT, and other channels to reach prospective clients across the screens and environments where they spend their time.
Reinforce
Use display and online video to reconnect with exposed households in clickable environments, keeping your firm visible as prospective clients research their options and move closer to taking action.
Convert
Connect campaign exposure to meaningful legal marketing outcomes, including website visits, calls, form fills, consultation requests, qualified leads, and other conversions.
Prove and optimize
Follow campaign delivery, audience behavior, conversions, and attribution through always-on reporting, with ongoing recommendations from the Strategus team.
Injury location modeling
Reach likely injury clients before they choose a firm
Most people don’t look for an injury lawyer until they need one. Injury location modeling uses location data to find people who’ve recently visited places linked to injuries, like collision centers and urgent care clinics. Strategus reaches them on Connected TV, then follows up on their other devices so your firm is the name they know when they’re ready to call.
Law firm focused media strategies
Different practice areas call for different strategies
Growth doesn’t look the same for every firm, market, or client. We build each campaign around the cases you want more of.
Growth doesn’t look the same for every firm, market, or client. We build each campaign around the cases you want more of.
Personal injury
Reach people in the markets you serve after accidents and injuries, then track which ad viewers become signed cases.
Workers’ compensation
Reach people in the trades, factories, and other high-risk jobs, so your firm is the name they know when a claim comes up.
Mass torts and class actions
Find qualified claimants at scale for active litigation, and track cost per signed case across every market.
Family law
Become a steady, trusted name for people working through divorce, custody, and other family changes, and stay present while they weigh their options.
Criminal defense and DUI
Be the firm people already know when they need help fast, with ads that make it easy to call right away.
Estate planning and elder law
Reach homeowners, parents, and older adults who are planning ahead, and turn that interest into consultations for wills, trusts, and long-term care.
Employment law
Reach workers dealing with wrongful termination, unpaid wages, or workplace issues, and turn their questions into consultations.
Business and corporate law
Reach business owners and decision-makers in your market, and build the credibility that brings in long-term clients.
New offices and market expansion
Build name recognition fast when your firm opens a new office or moves into a new market.
Case studies
Join the attorneys turning targeted reach into results
We help law firms hit real goals, not just impressions. See a few campaigns that turned viewers into calls, consultations, and signed cases.
Book a demo
Ready to turn viewers into signed cases?
Tell us what you want to achieve and we’ll map the media strategy to get you there. No self-serve platforms, just a partner who does the work.
