Get Your Free CTV Advertising Playbook
Serve non-skippable ads on streaming platforms viewed on smart TVs and connected devices.
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The Strategus way
We don’t ask you to change how you work or take on more process. Instead, we help you connect with the right creative partners and tools, so your CTV creative is built correctly and aligned to performance goals.
Our goal is to make the process feel manageable and effective.
Creative shouldn’t be a black box.
With our reporting dashboard, you can see how each creative asset performs within your CTV campaigns, so you know what’s working, what isn’t, and what to optimize next.
With Strategus, you can:
This makes it easier to introduce refreshes, test new versions, and keep campaigns moving forward.
Whether you need new video, better performance from existing assets,
or support scaling creative across campaigns, we offer flexible solutions designed around your needs.
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Our comprehensive guide provides you with all the information you need to produce high-quality CTV ads. By following these specifications, you can enhance the effectiveness of your campaigns and deliver a seamless viewing experience.
CTV campaigns excel when the ads address specific audience needs. As such, we work with brands to understand their goals, ensuring the creative aligns perfectly with the target viewers.
While many brands lack resources for personalized or seasonal campaigns, we offer creative partnerships to quickly adapt existing video assets or spin up new creative. We’ll guide you through creative best practices and our team of experts will identify a proven formula for success through ongoing campaign optimization.
Still have questions or need a referral? Don’t hesitate to reach out.
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