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60k+
CTV campaigns powering
the planning engine
the planning engine
POWERED BY
STRATEGUS BLUEPRINT™
Four solutions.
Every answer you need.
Every campaign is different. Blueprint™ pulls the right research, so every recommendation is backed by something real.
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Campaign Intelligence
StrategusIQ™
QUESTION IT ANSWERS:
What has actually worked in my industry before?
10+ years of real campaign data showing what drives results in your category, so your plan starts from proof, not a blank page.
Learn More
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Built from Observed Behavior
AI Personas
QUESTION IT ANSWERS:
Who is my audience
and where do they spend time?
AI personas built from real behavior across TikTok, Meta, Google, Snap, and Pinterest, so you can test creative and messaging before you spend a dollar.
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Psychographic Intelligence
Resonate
QUESTION IT ANSWERS:
Why does my audience buy & what messaging will move them?
Real psychographic profiles of your intended audience, so you know not just who they are, but what makes them act.
Learn More
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GWI · Kantar · eMarketer · iab
Research & Forecasting
QUESTION IT ANSWERS:
What does the data
say about my category, budget, and reach?
Industry benchmarks, competitive intelligence, and forecasting, so every recommendation has proof behind it.
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Stop planning without proof
Before we build your media plan, we already know your competitive landscape, your
audience, your category benchmarks, and what your budget can realistically do.
audience, your category benchmarks, and what your budget can realistically do.
What are my competitors spending?
What are the benchmarks for my category?
Who is my ideal audience, really?
How much budget do I actually need?
Am I reaching the right people, or just the cheapest to buy?
Strong media strategy can only take you
so far when creative can’t keep pace.
so far when creative can’t keep pace.
STRATEGUS IQ™
Your programmatic strategy,
backed by 60,000+ campaigns
that came before it.
Tell us what you're planning, and Strategus IQ™ matches it against a decade of real campaign performance. Every targeting, format, and channel decision is grounded in what's actually worked for advertisers like you. No other tool can replicate it, because no other tool has run what we've run.
When we build your programmatic strategy, every targeting, format, and channel decision is grounded in what's actually worked for advertisers like you, across 10+ years of experience and 60,000+ campaigns. That's not a tool anyone else can replicate. Because no one else has run what we've run.
HOW IT’S USED
Category Performance Benchmarks
Know what good looks like before you set a single KPI. Completion rates, CTRs, and ROAS benchmarks specific to your category and campaign type.
Audience Targeting Intelligence
See which audience segments have driven results in your category by geography, demographic, device, and time of day.
Flight and Format Guidance
Every format and flight-length recommendation comes from campaigns like yours, not industry averages.
In-Flight Optimization Support
The same intelligence that builds the plan stays active while the campaign runs.
FORECASTING & REACH
See exactly how far your budget goes
Before we build your plan, we pull the actual inventory available for your audience in your market. You'll see exactly how much reach is possible at your budget level before anything launches, so your spend is always going where it can move the needle.
See what's available in your market
AI PERSONAS
Talk to your audience before your campaign goes live.
We build AI versions of your real customers modeled on how they actually behave across TikTok, Meta, Google, Snap, and Pinterest. Show them your CTV creative, display ads, or landing page copy and get scored feedback before anything goes live.
Traditional research costs up to $50K and takes six to eight weeks. This takes minutes, at a fraction of the cost.
Creative Testing and Feedback
Score CTV, video, and display creative against real behavioral cohorts before launch. Get audience resonance scores, visual appeal ratings, and specific feedback on what's working and what's not.
Focus Group Testing
Build a separate AI persona for each key audience segment, then test the same creative across all of them and see exactly where it lands differently.
Website Messaging Validation
Run your website copy, landing page, or campaign messaging past your personas and find out what lands before the campaign does.
Media Mix Curiosity
Understand where your audience actually spends their time across CTV, social, search, and display, so every channel allocation has a behavioral reason behind it.
PSYCHOGRAPHIC INTELLIGENCE · POWERED BY:
A clearer picture of what
drives your audience to act.
Most campaigns target who someone is. Resonate tells you what they value, what they're shopping for, and what actually gets them to act — drawn from 13,000+ consumer attributes across every U.S. market.
We build that picture for your audience before your campaign launches, so every targeting and creative decision has something real behind it.
REPORT TYPES
Brand Affinity
See which brands resonate most with your visitors so your messaging and creative can align with what already matters to them.
Personal Values
Understand the core values and motivations driving your audience's behavior so your messaging connects on a deeper level than demographics alone.
Media Consumption
Know exactly which platforms, channels, and content types your audience engages with most so every media dollar goes to the right place.
Demographics
Age, gender, household income, education, and family structure of your real website visitors.
OUR RESEARCH REPOSITORY · GLOBAL BENCHMARKS
Industry intelligence that makes every recommendation defensible.
We maintain a curated repository of best-in-class third-party data providers, benchmarks, and category intelligence tools. So every recommendation we make, we can prove — mapped against category trends, platform usage, and shifts in consumer behavior.
700 million consumers across 50+ markets. Consumer behavior benchmarks, category and competitor profiling, media consumption habits, and trend validation at a scale no other platform matches.
Market research authority covering category spend, media effectiveness, and consumer journey data across CPG, retail, auto, and QSR. Essential for sizing the opportunity and benchmarking performance.
Authoritative digital and media industry forecasts and benchmarks. The go-to source for trend context, budget justification, and digital ad spend data across every major category.
Industry standards and research for digital and connected TV advertising. Validates every format recommendation and keeps strategy aligned with where the market is heading.