Drive awareness across every screen
Be seen and heard by the right people, everywhere they go.
Reach your audience on CTV, streaming audio, digital out-of-home, and more, with targeting, market-level strategy, and frequency management built to make your brand stick.
Big Brands. Local Businesses.
60,000+ Campaigns Delivered.
Your audience doesn’t live on one screen. Neither should your campaigns.
Brand awareness isn’t won on a single screen. It’s built through the right combination of reach, repetition, and relevance.
Strategus plans your channel mix to deliver the most impressions at the most efficient CPM, in the markets that matter, with frequency managed so people remember you without tuning you out.
Using campaign history across categories and DMAs, we build a media mix around what’s likely to work in your market—not a generic benchmark.
Without thoughtful frequency management, awareness can lose its impact.
When separate partners manage CTV, audio, and display, frequency is often optimized by channel rather than across the audience. This can lead to overlapping exposure and make it harder to see the full picture of your media performance.
One plan.
The right frequency.
Strategus will coordinate one cohesive strategy across CTV, streaming, display, and more, with frequency managed across every channel. The result? Greater reach from the same budget, with the right frequency to build recall without oversaturating your audience.
Available across every channel that Builds awareness
MEASUREMENT
Make awareness measurable.
Awareness shouldn’t end with impressions. We measure whether your campaign reached enough of the right people to register—and whether that exposure changed what they remember, search for, and do next.
Reach & Frequency
See how many people you reached, how often they saw you, and what each impression cost, so every dollar buys the most exposure.
Brand Lift
Measure changes in awareness, message recall, and consideration among people who saw your ads compared with a control group.
Site Visitation Lift
Track whether people who saw your campaign are more likely to visit your site.
Search Lift
See whether your campaign drives more people to search for your brand, an early sign that awareness is turning into interest.
TARGETING
Reach more potential customers.
Great awareness targeting is precise enough to stay relevant and broad enough to scale. Strategus builds audiences around category interests, lifestyle attributes, motivations, customer similarities, and geography—then balances targeting against the reach and frequency your campaign needs to make an impact.
Interest & Lifestyle Audiences
Reach people through the interests and motivations relevant to your brand.
Lookalike Audiences
Find new audiences who resemble your best existing customers.
Geographic Targeting
Focus investment on the markets with the greatest growth opportunity.
Curated Premium Inventory
Place your brand in premium, brand-safe content environments.
Interest & Lifestyle Audiences
Lookalike Audiences
Geographic Targeting
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Curated Premium Inventory
Case study
Reaching 2.26M households nationwide
A frozen yogurt brand wanted to grow awareness among health-conscious consumers nationwide. Strategus used cross-channel advertising to reach the right audience at scale, with low-frequency delivery designed to maximize viewership.
The campaign reached more than 2.26 million households and drove 3,640 website visits, including 1,256 visits to the brand’s “Find a Store” page.
What we solve
Explore More Goals
Increase Revenue and Sales
Turn screen time into pipeline and closed revenue you can measure.
Generate Leads
Fill the funnel with qualified, ready- to-talk prospects.
Drive Foot Traffic
Move nearby audiences from the couch to your front door.
Increase Website Traffic
Send high-intent viewers straight to your site.
Book a demo
Build a brand people remember.
Put your brand in front of the right audiences, at the right frequency, across the screens that matter.
