OTT Advertising Services
Reach streaming audiences across every device
OTT puts your ads inside the full-length shows, movies, and live sports people stream, on their TVs, phones, tablets, and laptops. That gives your campaign the impact of TV with far more flexibility and scale, reaching viewers wherever they watch, not just in the living room.
OVERVIEW
What is OTT advertising?
OTT advertising places your ads inside streaming content delivered over the internet instead of through cable or satellite. Those ads run within full-length shows, movies, and live sports, on any device: smart TVs, phones, tablets, and laptops. CTV is the part of OTT that plays on a television. OTT covers every screen people stream on, so your campaign reaches viewers wherever they watch.
Your ads, inside the streaming apps your audience watches most
Benefits
OTT advertising that reaches the right viewers and proves it
You bring the KPI. We bring the strategy, the team to execute it. Your OTT ads run alongside the rest of your media, all working toward the outcome you're measured on.
Every Screen They Stream On
One campaign follows your audience from the living room TV to the phone in their hand, with frequency managed across every app and device.
Inside Content People Choose
Your ad runs within the full-length shows, movies, and live sports your audience sat down to watch, so you have their full attention.
Target Households, Not Time Slots
Reach specific households based on their interests, shopping habits, and location, so your budget goes to the people most likely to buy, not everyone watching a show.
Prove What Streaming Delivered
See which ads led to site visits and purchases, measured against the goals set before launch.
What's the Difference?
CTV vs. OTT
People often use CTV and OTT to mean the same thing, but they aren't. All CTV is OTT, but not all OTT is CTV.
OTT (Over-the-Top)
Streaming on phones, tablets, laptops, and TVs. OTT follows
viewers from screen to screen, so your message reaches them
at more moments in their day.
- Personal, on-the-go viewing
- Device-level targeting
- Reach throughout the day
**Where it shines:** Extending reach and frequency beyond the TV
CTV (Connected TV)
Streaming on the TV screen through smart TVs, streaming sticks,
and gaming consoles. Viewers lean back, often watch together,
and give the big screen their full attention.
- Big-screen, shared viewing
- Household-level targeting
- Premium, long-form content
**Where it shines:** Building brand impact and
starting retargeting across a household's devices
Most campaigns work best with both: CTV for big-screen impact, and OTT to stay in front of the same viewers everywhere else. Strategus plans, buys, and measures them together.
One partner. Every Screen.
Deliver a cohesive brand experience across every screen
Your audience moves across screens, channels, and moments throughout the day. Strategus connects every touchpoint into one coordinated omnichannel strategy, keeping your brand present from the first impression to the final action. With one partner managing the full programmatic journey, every interaction works together to build familiarity, deepen engagement, and drive measurable results.
Watching morning TV with coffee
Digital billboard on drive to the gym
Listening to Spotify at the gym
Scrolling Instagram during lunch
Watching evening news at home
WHERE YOUR OTT ADS RUN
Reach viewers across every type of streaming
From free streaming apps to the ad tiers of major subscription services and live TV, your ads run where your audience watches.
Free Streaming Apps (FAST & AVOD)
Ad-supported apps and free live channels viewers watch at no cost, like Tubi, Pluto TV, and Samsung TV Plus.
Subscription Ad Tiers (HVOD)
The ad-supported plans of major streaming services, like Peacock, Paramount+, and Hulu.
Live TV Streaming (vMVPD)
Live sports, news, and network TV streamed through services like YouTube TV, Sling, and FuboTV.
THE OTT ADVANTAGE
TV-quality impact with digital precision
OTT gives your brand the sound, motion, and full attention of a TV commercial, with the targeting and measurement of digital. Your ad plays inside the content people chose to watch, on whatever screen they're watching it on.
Strategus uses OTT to scale your reach beyond the living room, manage frequency across every app and device, and connect streaming to the rest of your programmatic media. Each channel plays a clear role, and every impression works toward the same business goal.
Capabilities
What OTT capabilities
do we offer?
We handle everything that goes into planning, running, and measuring your OTT campaigns, so you get the results without the extra work.
Audience Targeting
Go beyond basic demographics to reach viewers based on what they buy, what they're into, and where they live.
Customized Attribution
Connect OTT ad exposure to real outcomes like site visits and purchases, measured against goals you set before launch.
Cross-Device Retargeting
Follow up with viewers on their phones, tablets, and laptops after they see your ad, keeping your message consistent from first view to conversion.
Blueprint™ Strategy & Insights
Get audience, creative, and strategy insights that shape your OTT plan before a single ad runs.
Reporting
See engagement, conversions, and ROI by audience segment anytime, with real-time dashboards, flexible APIs, and custom feeds.
WHY STRATEGUS
One partner for OTT and every channel around it
We were the first agency to run a programmatic CTV ad, back in 2015, and we've been building streaming campaigns ever since. Today we run OTT across phones, tablets, laptops, and TVs alongside display, online video, audio, and DOOH, all planned around the number you care about. You get premium inventory, real audience data, and a team that does the work for you.
FAQ
Frequently asked questions.
What is OTT advertising?
How does OTT advertising fit into a full-funnel media strategy?
Who is a cord cutter?
Cord cutters are TV viewers who cut ties with expensive cable and satellite services in favor of flexible streaming apps like Netflix, YouTube TV, and Tubi. This term will soon describe the majority of households, with less than 50% of US homes expected to pay for traditional TV in 2025.
Does Strategus run media channels beyond OTT?
What is the difference between OTT and CTV advertising?
What are the different types of OTT platforms?
What does OTT advertising cost?
How is OTT advertising measured?
What creative do OTT campaigns require?
How do I choose a CTV services provider?
Taking full advantage of the vast CTV ecosystem requires operating from a tech- and data-agnostic standpoint. Rather than relying on a single programmatic platform, it's a good idea to find a managed service partner like Strategus that can help take the complexity out of CTV advertising while connecting you with multiple different tech and data providers.
Explore how each tactic fits into your strategy
Book a demo
Take your brand wherever they stream
Tell us what you want to achieve, and we'll build an OTT plan that reaches your audience across the apps and devices they stream on. No self-serve platform to learn, just a partner who does the work.
