Chances are you remember a few iconic commercials from childhood. For me, the Budweiser ‘Wassup’ campaign comes to mind. It was embedded in early...
13 minutes read
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Featured Article
“Streaming TV advertising is growing quickly and off to a strong start.” That wasAmazon CEO Andy Jassy’s observation in April, three months after...
Chances are you remember a few iconic commercials from childhood. For me, the Budweiser ‘Wassup’ campaign comes to mind. It was embedded in early...
13 minutes read
Targeted advertising has been around since the early days of the internet. And while it often brings to mind the ads we see while browsing the...
17 minutes read
It used to be that TV advertising was a one-way street. Commercials talked at viewers, a.k.a. the passive recipients of the advertising message....
20 minutes read
The terms connected TV (CTV) and over-the-top (OTT) are often used interchangeably — but media buyers need to understand the subtle distinctions when...
11 minutes read
Over-the-top (OTT) media delivery has changed the way we watch television — and in the process, it’s revolutionized advertising.
15 minutes read
Performance advertising describes tactics that are designed to achieve measurable business results. Lead generation, online sales, and foot traffic...
14 minutes read
One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the latter can be measured...
10 minutes read
Ad tech runs on data. But not all data is collected and shared in the same way. Cue in first-party vs. second-party vs. third-party data. Any...
62 minutes read
The term connected TV (CTV) platform means different things to different people.
16 minutes read
The shift from traditional television to streaming forever changed how media is consumed and distributed. An activity that once necessitated a fixed...
15 minutes read
In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become the primary way that we consume TV. OTT refers to...
21 minutes read
Local TV advertising combines the big-screen impact of television with the efficiency of location-based marketing. It also allows smaller businesses...
13 minutes read
Here’s an exercise: Try to count the number of ways you consume TV each day. I’ll go first.
11 minutes read
Connected TV (CTV) advertising describes the ads served to viewers tuning into streaming content on internet-connected television sets.
23 minutes read
In the decade and a half since Netflix popularized over-the-top (OTT) video consumption, streaming has become synonymous with television. We now use...
10 minutes read
TV advertising has changed. Because today’s viewers spend most of their time on streaming platforms like Amazon Prime, marketers are allocating more...
16 minutes read
Google has been under ongoing regulatory scrutiny for antitrust concerns — including an upcoming lawsuit by the Department of Justice (DOJ) that...
12 minutes read
Connected TV (CTV) is the fastest-growing ad channel in U.S., predicted to account for $42.4 billion in ad spend by 2027. But as CTV investment...
14 minutes read
In the early days of TV, ads were placed based on the programs they supported. This means that every household tuning into a given broadcast would...
7 minutes read
In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What started as a novel concept now...
15 minutes read
Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked fine in the early days. But...
8 minutes read
Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the internet. This makes them more targeted and measurable —...
13 minutes read
Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer behaviors are just a few of the obstacles the automotive industry...
10 minutes read
What do you get when you mix traditional pay TV with digital delivery to connected TV (CTV) devices? Virtual multichannel video programming...
9 minutes read
Imagine seeing a commercial for a local spa and making a mental note to book an appointment. By the time you sit down at your computer the next day,...
16 minutes read
Live sports have long been the saving grace for cable and satellite television. Viewers begrudgingly kept their overpriced TV plans to cheer on their...
10 minutes read
Things have changed since the early days of streaming. It used to be that a subscription to Netflix was more than enough to supplement your basic...
7 minutes read
CTV advertising unlocks the potential to precisely target viewers on the most important screen in the household: the living room TV.
5 minutes read
Few business functions will be impacted so profoundly by artificial intelligence (AI) as marketing. The recent explosion in AI has paved the way for...
12 minutes read
Everything old is new again, including scheduled television with commercial breaks. You heard that right: Today’s viewers are watching linear,...
15 minutes read
Picture this: It’s a sunny day in July and the year is 1941. A family in New York City sits down to watch the Brooklyn Dodgers play the Philadelphia...
10 minutes read
As agencies increasingly recognize the importance of Connected TV (CTV), understanding how to leverage the platform effectively becomes crucial for...