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Our Latest Blogs

what is a walled garden in advertising

What Is a Walled Garden in Advertising?

Google has been under ongoing regulatory scrutiny for antitrust concerns — including an upcoming lawsuit by the Department of Justice (DOJ) that...

12 minutes read

What Is an Ad Exchange and How Does It Work

Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked fine in the early days. But...

8 minutes read

The History of Commercials and TV Advertising

Picture this: It’s a sunny day in July and the year is 1941. A family in New York City sits down to watch the Brooklyn Dodgers play the Philadelphia...

10 minutes read

Our Latest Webinars

As Connected TV (CTV) continues to revolutionize the digital advertising landscape, marketers are increasingly recognizing the importance of crafting...

Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....
Between the actors’ and writers’ strikes, the expansion of ad-supported services, and the adoption of live sports by streaming giants — 2023 was a...
4 min read
Live sports streaming has taken the CTV world by storm, accounting for 30% of all CTV streaming. There's no better time than now to delve into the...
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Todd Porch to discuss how Strategus helps advertisers with Over-The-Top...
1 min read

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