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Our Latest Blogs

what is performance tv advertising

What Is Performance TV Advertising?

Performance advertising describes tactics that are designed to achieve measurable business results. Lead generation, online sales, and foot traffic...

14 minutes read

what is a walled garden in advertising

What Is a Walled Garden in Advertising?

Google has been under ongoing regulatory scrutiny for antitrust concerns — including an upcoming lawsuit by the Department of Justice (DOJ) that...

12 minutes read

What Is an Ad Exchange and How Does It Work

Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked fine in the early days. But...

8 minutes read

The History of Commercials and TV Advertising

Picture this: It’s a sunny day in July and the year is 1941. A family in New York City sits down to watch the Brooklyn Dodgers play the Philadelphia...

10 minutes read

Our Latest Webinars

As agencies increasingly recognize the importance of Connected TV (CTV), understanding how to leverage the platform effectively becomes crucial for...

In the latest episode of the Strategus Fireside Chat series, we had the privilege of sitting down with Dennis Sternitzky, President and CEO of Rigel...
2 min read
In our inaugural episode of the Strategus Fireside Chat series, we had the pleasure of sitting down with Jacqueline Tobacco, the Political Creative...
2 min read
As Connected TV (CTV) continues to revolutionize the digital advertising landscape, marketers are increasingly recognizing the importance of crafting...
Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....

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