Traci Ruether

Traci Ruether is a content marketing consultant specializing in video tech. With over a decade of experience leading content strategy, she takes a metrics-driven approach to storytelling that drives traffic to her clients' websites.

What Is an Ad Exchange and How Does It Work

Before ad exchanges, media inventory was exclusively purchased through direct...

CTV Examples: Tactics and Tips for Connected TV...

Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the...

Report: The State of CTV Advertising in the...

Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer...

What Is a vMVPD and Why Should Marketers Care?

What do you get when you mix traditional pay TV with digital delivery to connected TV...

CTV Retargeting: What It Is and How It Drives ROI

Imagine seeing a commercial for a local spa and making a mental note to book an...

Streaming TV Advertising: What Marketers Need to...

In the decade and a half since Netflix popularized over-the-top (OTT) video consumption,...

Live Sports Advertising: The Next Big Win for CTV

Live sports have long been the saving grace for cable and satellite television. Viewers...

HVOD: Hybrid Video on Demand Explained for...

Things have changed since the early days of streaming. It used to be that a subscription...

AI in Programmatic Advertising and Digital...

Few business functions will be impacted so profoundly by artificial intelligence (AI) as...

Free Ad-Supported TV (FAST): Ultimate Guide for...

Everything old is new again, including scheduled television with commercial breaks. You...

The History of Commercials and TV Advertising

Picture this: It’s a sunny day in July and the year is 1941. A family in New York City...