Advertising During Recession: How to Stay Visible & Drive Results

There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...

Third-party data. It’s a term that’s thrown around, and yet few take the time to detail its pros and cons — much less strategies for using...

First-party data is the information that companies collect directly from their customers rather than through intermediaries. Advertisers use this...

The marketing funnel has changed. Today’s shoppers often begin researching products from the comfort of their homes and don’t set foot into a store...

Running CTV ads but can’t prove what’s working?

Targeted advertising has been around since the early days of the internet. And while it often brings to mind the ads we see while browsing the...

Connected TV (CTV) is the fastest-growing ad channel, offering TV-level impact with digital precision. Viewers prefer it. Platforms support it. But...

Chances are you remember a few iconic commercials from childhood. For me, the Budweiser ‘Wassup’ campaign comes to mind. It was embedded in early...

Thanks to connected TV advertising, you can now target viewers based on real interests, purchase behavior, and even CRM data.

You’ve probably zoned out during a TV ad, but what if the ad lets you choose what happens next?

OTT and CTV may seem synonymous, but mixing them up can cost advertisers millions.

You could be doing everything right and still not get expected ROI on your OTT ads if you’re advertising on wrong platforms.

Performance advertising is all about outcomes: leads, sales, foot traffic, and clear ROI. What started with pay-per-click (PPC) campaigns has now...

One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the latter can be measured...

In CTV advertising, data is everything. But not all data is the same.

CTV platforms power the entire connected TV advertising ecosystem, from the devices people stream on to the tools brands use to reach them. They...

TV viewing is no longer tied to fixed schedules or pricey cable. Streaming made it flexible, and programmatic advertising made it smarter.

In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become the primary way that we consume TV. OTT refers to...

Local TV advertising gives small businesses the big-screen impact, the efficiency of location-based marketing, and helps build brand awareness...

Here’s an exercise: Try to count the number of ways you consume TV each day. I’ll go first.

Your audience isn’t just watching TV, they’re streaming, skipping, and switching across screens. Connected TV (CTV) lets you reach them with...

Streaming now drives nearly 40% of TV viewership, with ad-supported HVOD and FAST platforms expanding inventory and precision targeting. Even live...

TV advertising has changed. Because today’s viewers spend most of their time on streaming platforms like Amazon Prime, marketers are allocating more...

Platforms like Google, Amazon, Apple, and Meta control their own ads, data, and users. This makes it hard for advertisers to track performance or run...

CTV ad spend is booming, set to reach $42.4 billion by 2027. But with rapid growth comes a surge in ad fraud that can quietly drain budgets and skew...

Old-school TV ads showed the same message to everyone. No targeting. Lots of waste.

In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What started as a novel concept now...

Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked fine in the early days. But...

Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the internet. This makes them more targeted and measurable —...

Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer behaviors are just a few of the obstacles the automotive industry...

Struggling to reach cord-cutters who no longer watch cable but still crave live TV? That’s where vMVPDs come in.

Imagine seeing a commercial for a local spa and making a mental note to book an appointment. By the time you sit down at your computer the next day,...

Live sports have long been the saving grace for cable and satellite television. Viewers begrudgingly kept their overpriced TV plans to cheer on their...

As streaming costs rise and subscription fatigue sets in, more viewers are choosing hybrid video on demand (HVOD) platforms, where premium content...

Wasting money on CTV ads that don’t convert? You’re not alone.

Few business functions will be impacted so profoundly by artificial intelligence (AI) as marketing. The recent explosion in AI has paved the way for...

Everything old is new again, including scheduled television with commercial breaks. You heard that right: Today’s viewers are watching linear,...

On July 1, 1941, during a Dodgers vs. Phillies game, the world’s first TV commercial aired: a 10-second spot for Bulova Watch Co. costing just $9....