Understanding Programmatic Fees: So You Know What You’re Actually Paying For

All Connected TV (CTV) is Over-the-Top (OTT), but not all OTT is CTV. Confusing? Possibly. What’s worse, not being crystal clear on the difference...

Let’s say you’re running a CTV campaign for a personal finance app.

Connected TV (CTV) targeting often falls in one of two camps.

You can’t improve what you can’t measure. And for years, that’s been a major problem with TV advertising.

The value of first-party data continues to grow.

Here’s the scenario: Your customer sees your ad while streaming their favorite show. Three days later, they Google your brand name and click on the...

Say a foodie named Kristen sees an ad for a gourmet pasta brand while binge-watching The Bear. Two weeks later, she spots the same brand at her local...

Since the first commercial to air in 1941, marketers have seen TV advertising as an excellent channel for growing brand awareness.

You can’t click on a TV ad. And in industries with long sales cycles — like auto, finance, or travel — that makes campaign measurement tricky.

Have you ever watched a commercial with your smartphone in hand and then headed to the brand’s website to learn more? Or perhaps you’ve seen an ad...

Picture this: Lisa and her roommate pop some popcorn on a Friday night, excited to watch a new indie film that was just released to streaming. They...

Thanks to the increasingly privacy-focused landscape, contextual targeting is making a comeback.

Local advertising is great, but broad geotargeting only gets you so far.

Consumer data is gold, especially when it allows marketers to identify new audiences with similar attributes to their best customers. This is the...

Netflix used to be our commercial-free sanctuary. Now? Between Hulu, Max, Disney+, and whatever new platform launched this week, keeping track of...

A small business owner in 2010 trying to buy video ads online used to go through an entirely different process. They'd need separate deals with...

Imagine checking out etsy.com during a lull at work and then closing the tab to join a meeting. That evening, you turn on Pluto TV to watch the local...

At Strategus, we strive to make our campaign data reporting as accurate as humanly possible. To this end, we and our technologies employ dozens of...

Ask ten marketers how they measure programmatic advertising success, and you'll likely get eleven different answers. This isn’t because advertisers...

There’s a word on everyone’s mind right now: recession. Tariff negotiations have caused market uncertainty, all while inflation continues to loom. JP...

Every ad you see online is powered by data. While first-party data comes from your own customers, third-party data helps you find new audiences and...

First-party data is information you collect directly from customers on your website, app, or POS system. It’s more accurate and privacy-safe than...

Advertising and customer research now happen almost entirely online, but although e-commerce continues to become the dominant buying method, many...

Still relying on broad targeting that wastes budget? OTT ads can do better.

Connected TV (CTV) is the fastest-growing ad channel, offering TV-level impact with digital precision. Viewers prefer it. Platforms support it. But...

Chances are you remember a few iconic commercials from childhood. For me, the Budweiser ‘Wassup’ campaign comes to mind. It was embedded in early...

Thanks to connected TV advertising, you can now target viewers based on real interests, purchase behavior, and even CRM data.

You’ve probably zoned out during a TV ad, but what if the ad lets you choose what happens next?

You could be doing everything right and still not get expected ROI on your OTT ads if you’re advertising on wrong platforms.

Performance advertising is all about outcomes: leads, sales, foot traffic, and clear ROI. What started with pay-per-click (PPC) campaigns has now...

One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the latter can be measured...

In CTV advertising, data is everything. But not all data is the same.

Connected TV (CTV) advertising platforms enable you to target specific demographics on internet-connected devices and drive measurable outcomes.

TV viewing is no longer tied to fixed schedules or pricey cable. Streaming made it flexible, and programmatic advertising made it smarter.

Ever feel like your ads are getting skipped, muted, or completely ignored?

Think about how many ways people watch TV each day. Many start their mornings with cable news, stream Love Is Blind on Netflix during lunch, and end...

Streaming now drives nearly 40% of TV viewership, with ad-supported HVOD and FAST platforms expanding inventory and precision targeting. Even live...

CTV advertising is changing fast, and so are the rules for success. What worked last year may seem obsolete in 2025.

Platforms like Google, Amazon, Apple, and Meta control their own ads, data, and users. This makes it hard for advertisers to track performance or run...

CTV ad spend is booming, set to reach $42.4 billion by 2027. But with rapid growth comes a surge in ad fraud that can quietly drain budgets and skew...

Old-school TV ads showed the same message to everyone. No targeting. Tricky attribution. Addressable TV fixes that. It delivers different ads to...

Streaming is now the main way people watch TV. 83% of U.S. adults use streaming services and only 36% still keep cable or satellite. In May 2025,...

Ever wondered how ads follow you around online or why some brands seem to appear everywhere? The answer is ad exchanges. These platforms connect...

Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the internet. This makes them more targeted and measurable —...

Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer behaviors are just a few of the obstacles the automotive industry...

Struggling to reach cord-cutters who no longer watch cable but still crave live TV? That’s where vMVPDs come in.

Abandoned carts are high-intent buyers waiting for a reason to come back. These shoppers have already engaged with your brand and taken meaningful...

Live sports have long been the saving grace for cable and satellite television. Viewers begrudgingly kept their overpriced TV plans to cheer on their...

As streaming costs rise and subscription fatigue sets in, more viewers are choosing hybrid video on demand (HVOD) platforms, where premium content...

CTV advertising unlocks the potential to precisely target viewers on the most important screen in the household: the living room TV.

Few business functions will be impacted so profoundly by artificial intelligence (AI) as marketing. The recent explosion in AI has paved the way for...

Free streaming with ads wasn't supposed to work. Netflix built an empire on the promise of commercial-free viewing. Consumers happily paid premiums...

On July 1, 1941, during a Dodgers vs. Phillies game, the world’s first TV commercial aired: a 10-second spot for Bulova Watch Co. costing just $9....