Traci Ruether

Traci Ruether is a content marketing consultant specializing in video tech. With over a decade of experience leading content strategy, she takes a metrics-driven approach to storytelling that drives traffic to her clients' websites.

Live Sports Advertising: The Next Big Win for CTV

Live sports have long been the saving grace for cable and satellite television. Viewers...

HVOD: Hybrid Video on Demand Explained for...

Things have changed since the early days of streaming. It used to be that a subscription...

AI in Programmatic Advertising and Digital...

Few business functions will be impacted so profoundly by artificial intelligence (AI) as...

Free Ad-Supported TV (FAST): Ultimate Guide for...

Everything old is new again, including scheduled television with commercial breaks. You...

The History of Commercials and TV Advertising

Picture this: It’s a sunny day in July and the year is 1941. A family in New York City...