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Solutions & Capabilities
- CTV Overview
- CTV for Agencies
- CTV for Brands
- Attribution
- Amazon Data Targeting
- Audience Targeting
- CTV Cross-Device Retargeting
- Premium Inventory
- Programmatic CTV
- 24/7 Reporting
- Retail Media
- Presale Research
- Creative
- Connected TV (CTV)
- Digital Out-of-Home
- Display
- In-Game
- Online Video (OLV)
- Over-The-Top (OTT)
- Streaming Audio
Case Studies
- Healthcare Test CTV Campaign Generates 821 Qualified Leads
- Beauty Brand Generates $200K in eCommerce Revenue
- Hospital Foundation Sees 6,200% RoAS on Donor Campaign
- SalesLink™ for Auto Drives 133% Sales Lift for Regional Honda Dealerships
- Frozen Food Brand Generates $1.2M in Sales by Re-Engaging Lapsed Shoppers Through Retail Data and CTV
- HVAC Company Doubles Inbound Leads With Strategus
- National Nutritional Supplement Retailer Drives $3M+ in Online and In-Store Revenue from CTV Campaign
- How a CPG Coffee Brand Re-Engaged Lapsed Customers with CTV
- MLS Team Generates $426k in Ticket Sales with CTV Campaign
- Casino Sees 3.3x RoAS For Concert Ticket Sales With Full-Funnel CTV Campaign
- Children’s Health System Achieves 4x Industry Standard in Brand Awareness with CTV
- Law Firm Increases Conversions by 11% Through CTV Live Sports
- CTV and OTT Propel Two California Judicial Candidates to Victory for Political Agency
- Home Remodeling Company Drives 4,094 Store Visits With a Two-Month CTV Campaign
- Judge Candidate Wins with 76% of Vote Through CTV Brand Awareness Campaign
- Grocery Store Drives 435k In-Store Visits with Precise Audience Targeting
- Alen Air Purifiers Sees 3.4x ROAS Through Connected TV Campaign
- Southern California Trade School Drives 190+ Online Applications With CTV
- University in Virginia Uses Granular Targeting to Generate Great Results for CTV Campaign
- High-Speed Passenger Train Sees 14x RoAS from Six-Week Campaign
- Physical Rehabilitation Center Raises Monthly Patient Referrals
- Utility Company Establishes Their Reputation as Tech & Safety Innovators With CTV Ads
- SeeTheOzarks Increases Awareness and Drives Vacationers With Strategus
- Pizza Franchise Increases Foot Traffic With CTV Ads
- Ski Resort Generates $685k in Revenue Utilizing CTV
- Senior Care Organization Activates First-Party Data To Drive Engagement
- Arwoods Furniture Uses Unique Audience Targeting to Drive In-Store Visits
- Regional Credit Union Drives 4,600+ In-Person Visits
- State Public Health Department Increases Site Traffic and Conversions with Strategus
- University in Colorado Drives 13,000+ Campus Visits Using CTV
- Pet Supplies Company Generates Over $115k with CTV
- Personal Injury Law Firm Increases Call Volume by 125% with CTV
- Non-Profit Sees $485k Donations Attributed Through CTV Campaign
- Multi-Location Fast Food Restaurant Generates over $3.2 Million from In-Store Purchases
- National Lawn Care Franchise Generates Over $2.1M in One Month With CTV
- Hospital Drives Engagement and Generates Brand Preference with Strategus
- Regional Service Specializing in Door, Window, and Siding Installation Boosts Sales
- Custom Closet Franchise Boosts Regional Brand Awareness & Online Traffic
- National Home Builder Increases Awareness Among Home Buyers for New Home Community
- University Increases Brand Awareness and Site Traffic with Strategus
- State Health Insurance Exchange Increases Enrollments During Extended Enrollment Period Caused by COVID-19
- Regional Health Insurance Provider Drives Plan Conversions During Open Enrollment Using MedTarget
- Hackard Law Generates Quality Leads With Full Funnel CTV Strategy
- National Furniture Retailer Increases Online Appointments and Store Visits
- Furniture Retailer Drives In-Person Visits and Over $10k in Revenue with State-Level CTV Campaign
- Texas Ford Dealership Reaches New Sales Goal In 30 Days with CTV Ads
- Injury Law Firm Leverages First Party Data Attribution to Track RoAS
- Zoo Boosts Event Series Ticket Sales through Full-Funnel CTV Strategy
- National Retailer Cross-Device Retargeting Outperforms Audience Targeting by 4.5x
- Washington University Increases Football Ticket Sales With CTV
- Premium Vodka Rebrand Achieves 12% Brand Lift and Establishes New Audience
- National Nut Brand Achieves 5x RoAS with Retail Media Attribution
- Cobb EMC Maximizes Ad Budget With Precise Geotargeting
- Casino Finds Success in Driving Web and Foot Traffic via CTV Campaigns
- Casino Attracts Over 50,000 Visitors with CTV Foot Traffic Campaign
- Leading CPG Company Drives National Brand Awareness With CTV Ads
- Regional Bank Increases Brand Awareness With Custom Campaign Execution
- New Credit Union Branch Location Drives $2M in Deposits
- Babcock Ranch Drives Online and In-Person Conversions During Economic Downturn
- Finance Software Company Grows Web Traffic & Demo Requests Using Full-Funnel Strategy
- Chevrolet Dealership Drives Over 3,500 Visits to Their Dealership With Search, Social, and CTV
- Nissan Dealer Increases Website Traffic By 250% Using Layered CTV Strategy
- Arkansas Tourism Leverages CTV Innovation to Drive Over 150K Web Conversions
Press
- Strategus Celebrates Eighth Appearance on the Inc. 5000 List
- Strategus Launches SalesLink for Auto: First-of-Its-Kind CTV Attribution Solution Linking Ad Exposure to Real-World Outcomes
- Strategus Named One of Inc.’s Best Workplaces for 2025
- Strategus Launches First-of-its-Kind AI-Powered Social Signal CTV Targeting Powered by consumr.ai
- Strategus’ Rachel Dillon Named a 2025 Top Woman in Media & Ad Tech
- Strategus Ranked #21 on the 2025 Inc. Regionals: Rocky Mountain List of Fastest-Growing Private Companies
- Todd Porch Named to the 2025 Colorado Titan 100
- Strategus Announces Majority Investment from Private Equity Firm CIVC Partners
- Strategus Named To Denver Business Journal Fast 50
- Strategus Secures Access to Netflix Ad Inventory
- Strategus Celebrates Seventh Appearance on the Inc. 5000 List
- Strategus Ranked #3 on Denver Business Journal’s List of Top Advertising Agencies
- 2024 Inc. Regionals | Rocky Mountain
- 2023 Inc. 5000 | 6th Year in a Row
- Four Ways The WGA And SAG-AFTRA Strikes Will Affect Media Buyers
- Inspired Insider Podcast With Todd Porch, President of Strategus
- Strategus Measures Impact of CTV on Social Media Conversion
- Streaming Bundles Are Getting Craftier as Services Multiply
- 2023 AdExchanger Programmatic Power Players
- Strategus Successfully Completes SOC 2 Analysis to Protect Client Data
- 2023 Inc. Regionals | Rocky Mountain
- Branded Blog | PR Daily's Content Marketing Awards 2022
- Everything You Need to Know About the Google Antitrust Lawsuit
- 2022 Cynopsis Rising Star Honeree | Steven Cohen
- Winners | AVA Digital Awards
- Winners | MarCom Awards
- Brian Urquhart Joins The Marketing Expedition Community Podcast
- TVREV Report: FASTs Are The New Cable, Part 2: Advertising
- Ben Stecker Joins the Business Ninjas Podcast
- MarTech Interview with Rachel Dillon from Strategus
- Why 2022 Was a Pivotal Year for Linear TV Dollars
- Strategus Brings Retail Media Network Data to CTV Ad Campaigns
- How CTV is Democratizing TV for DTC Brands
- Why Churn Still Matters In The Age Of AVOD
- Strategus Makes the Inc. 5000 For The 5th Year in a Row
- Ragan and PR Daily's Communicators of the Year, Class of 2022!
- Winners | DotComm Awards
- My Digital Hero: Randi Mitchell, Digital Sales Director for Healthcare
- “Marketing and Beyond” with Joel Cox from Strategus
- Contextual Targeting vs. Optimization And Why It Matters Now
- CONGRATULATIONS TO THE 2022 TOP WOMEN IN MEDIA & AD TECH HONOREES!
- AdTech Trends in 2022: Interview with an Expert
- Tagger Podcast w/ Charlie Thomas (Business Development Director)
- 20 Best Aurora Advertising Agencies
- TOP 40 PRINT ADVERTISING AGENCIES IN DENVER
- Televisionation: Strategus Discusses Programmatic Advertising
- “Digital Champions” with Rachel Dillon - Strategus
- How the Algorithm Killed the Jingle
- What Marketers Can Learn About CTV for the Midterm Elections — and Their Own Campaigns
- Think Churn is Only an Issue for SVOD Providers? Think Again
- AW360: Joel Cox and Todd Porch, Strategus
- Top Agency Experts: Manage Failure, Success, and Everything In-Between
- Meet the 923 Fastest-Growing U.S. Companies from Coast to Coast
- Strategus Appears on Inc. Magazine’s Fastest-Growing Private Companies
- How Digital Marketers can Leverage OTT/CTV Advertising
- Steering the Conversation with Joel Cox
- CTV & OTT Advertising Interview Series [Part 2]
- CTV & OTT Advertising Interview Series [Part 1]
- You Finished Upfronts. How Well Is Your CTV Strategy Going To Work?
- FreeWheel Partnership: Unlock Access to Premium CTV Inventory
- It’s not a coincidence – Those are targeted ads on your TV
- Targeted Ads Have Come to Your TV
- For the 4th Time, Strategus Appears on the Inc. 5000, Ranking No. 1756
- Denver Sales Pro Dillon Joins Strategus
- Ad-Tech Leader Strategus Staffs Up for Hyper Growth
- Denver Sales Pro Dillon Joins Strategus - Cision PR Newswire
- Comcast’s Todd Porch Appointed President at Strategus
- The Democratization Of CTV Advertising Through Programmatic CTV/OTT
- The Democratization of Digital Advertising With Programmatic CTV & OTT
- STRATEGUS NAMED TO DENVER BUSINESS JOURNAL FAST 50
- Strategus on BIZSOUP Podcast: The Changing Landscape of TV Advertising
- Strategus Joins Interactive Advertising Bureau
- FAST-GROWING STRATEGUS MAKES INC. 5000 THREE YEARS RUNNING
- Ad-Tech 2020: 6 Trends BD Pros and Sales Teams Need To Know
- WASHINGTON HUSKIES ADOPT STRATEGUS PROGRAMMATIC CAMPAIGNS
- ADVERTISING REPORTING COMES OF AGE
- STRATEGUS CO-FOUNDER JOEL COX ACCEPTED INTO FORBES BUSINESS COUNCIL
- BIG DATA AD-TECH POWERS THE INC. 5000
- For Two Consecutive Years, Strategus Appears on the Inc 5000
- Intl. Builders' Show 2019: Changing Your Builder Marketing Strategy
- Home Builder Marketing Leaders Speak at NAHB Intl. Builders' Show
- Strategus Wins Gold Nationals Award for Digital Marketing Campaign!
Webinars
- Retail Media x CTV: What's Working Now & What's Next
- Performance TV and the Role of Streaming
- Breaking Down Premium Inventory in CTV
- What We Learned at CES 2025 with Joel Cox
- The State of CTV Advertising in 2025
- Unlock CTV Growth for Your Agency Webinar
- 2024 Political Advertising Insights With Dennis Sternitzky
- Navigating 2024 Election Advertising With Jacqueline Tobacco
- Creative 101 Webinar
- The Future of TV Webinar
- 2024 CTV Predictions Webinar
- Live Sports Are Coming to CTV Webinar
- How To Make the Most Of OTT/CTV Advertising With Todd Porch
- First-Party Data Webinar
- CTV Reporting Dashboard Webinar
Posts
- Prove the Effectiveness of CTV With Brand Lift Studies
- After-Ad Influence: Measuring CTV Impact on User Research
- Post-View Web Visits: Website Attribution for CTV Advertising
- ACR TV Targeting to Deliver Contextually Relevant Ads
- Why Most CTV Contextual Targeting Is a Waste — And What to Do Instead
- From Foot Traffic to TV Screens: Target Store Visitors on CTV
- Look-Alike Modeling for CTV Advertising
- Is TV Advertising Still Effective in 2025?
- What is Local TV Advertising: Types, Benefits & Costs
- What Is TV Media Buying & How Does It Work?
- How to Make a KILLER Television Marketing Strategy
- Ad Server vs DSP: Key Differences And Similarities
- Netflix Programmatic Advertising: What Brands Need to Know
- Direct vs Programmatic Advertising: What's The Difference?
- 12 Benefits of Programmatic Advertising
- Programmatic Advertising for Small Businesses: 2025 Guide
- What Are Programmatic Video Ads & How Do They Work?
- CTV Website Retargeting: How to Re-Engage Site Visitors on TV
- Why Your Google Analytics Data Doesn’t Match Your CTV Advertising Reports
- Important Advertising KPIs and Metrics to Measure Performance in 2025
- HBO Max Advertising: Pros & Cons + How to Do it Right
- OTT Advertising Companies: Types, Features & Benefits
- Amazon Video Advertising: How to Get Started in 2025
- Disney Plus Advertising 2025: How to Run High-Impact Campaigns
- Netflix Advertising 2025 Guide: How to Advertise on Netflix
- Youtube TV Commercials Guide: How to Advertise on YouTube TV in 2025?
- Roku Ads Guide 2025: How to Advertise on Roku
- Advertising During Recession: How to Stay Visible & Drive Results
- Third-Party Data Targeting for CTV: Benefits & Tactics
- First-Party Data Targeting: Benefits and Tips for CTV Advertising
- What is Foot Traffic Attribution and Why It's Important
- What is CTV Attribution & How It Works (2025 Guide)
- 20+ OTT Targeting Tips Every Advertiser Must Know in 2025
- How To Advertise on Streaming Services
- How to Create a Programmatic Advertising Strategy: Beginner's Guide
- DMP vs DSP in Digital Marketing & Advertising: What's Better?
- Connected TV Viewership & Stats Every Advertiser Must Know in 2025
- DSP vs SSP Advertising: What's the Difference?
- What is DSP Advertising & How Demand-Side Platforms Work
- Programmatic vs Non-Programmatic Advertising (2025 Guide)
- Is Programmatic Advertising Worth It?
- What is Data Management Platform (DMP) in Advertising
- What is an SSP in Advertising & How it Works (2025 Guide)
- Netflix Ads in 2025: What Advertisers Need to Know Before Buying In
- Television Advertising Advantages and Disadvantages in 2025
- 22 Best CTV Targeting Tactics to Reach the Right Viewers
- Interactive Video Ads: Best CTV Formats for Driving Engagement
- OTT vs. CTV Advertising: What’s the Difference (With Examples)
- 10 Best OTT Advertising Platforms (2025 Edition)
- Performance TV Advertising: How to Drive Real Results with CTV
- CTV Measurement: How to Track Performance, ROI and Attribution
- First-Party vs Third-Party Data in CTV Advertising: The Difference
- 6 Months Into Amazon Prime Video Ads: What We Have Learned
- Best CTV Platforms Every Advertiser Should Know in 2025
- What is Programmatic TV Advertising and How It Works
- What is OTT Advertising: How it Works, Benefits & Examples
- What is Local TV Advertising: Types, Benefits & Costs
- What's the Future of TV Advertising: 2025 Guide
- What is CTV Advertising and How Does It Work? (2025 Guide)
- Streaming Advertising on TV: 2025 Guide to Streaming Ads
- CTV Best Practices 2025: How to Plan High-Impact Campaigns
- AVOD vs SVOD vs MVPD vs vMPVD: Ultimate VOD Guide For Advertisers
- What is Walled Garden Advertising & How to Break Free in 2025
- What is CTV Ad Fraud & How Advertisers Can Prevent it
- CTV Has Won, Now Comes the Battle of the Tech Giants
- What Is Addressable TV Advertising and How Does It Work (2025 Guide)
- 10 OTT Trends Shaping CTV Advertising in 2024
- What Is an Ad Exchange and How It Works (2025 Guide)
- Best CTV Examples for Advertising + Expert Tips in 2025
- Report: The State of CTV Advertising in the Automotive Industry
- CTV vs. OTT Devices – Understanding The OTT Advertising Ecosystem
- What Is vMVPD? A Guide to Streaming TV Advertising in 2025
- What is Reach And Frequency in Advertising: When to Use Each
- What is CTV Retargeting and How It Drives ROI
- Live Sports Advertising: The Next Big Win for CTV
- What is HVOD and Why it Matters for Advertisers in 2025
- Self Service vs Managed Service CTV Advertising (2025 Guide)
- The Role of AI in Programmatic Advertising (2025 Guide)
- What is Free Ad Supported TV (FAST) Advertising? 2025 Guide
- What is Full-Funnel Attribution: Benefits, Strategy & Setup
- Best AVOD Platforms for Advertisers Breaking into CTV
- From First TV Commercial: History of TV Ads & Commercials
- Paid Social vs Paid Search vs Programmatic: Best Channel for ROI
- Programmatic Display Vs Video Advertising: What's the Difference
- Activating a First-Party Data Strategy for CTV
- What is AVOD (Advertising-Based Video On Demand)? 2025 Guide
- What is Over-The-Top (OTT)? OTT Advertising Explained
- Measure and Improve Brand Recognition with Connected TV & OTT
- CTV and OTT Advertising Won't Slow Down in 2023
- The Best Tips for Choosing an OTT & CTV Partner
- Linear TV Vs CTV Advertising: 7 Reasons Why CTV is Better
- Why OTT & CTV Advertising Is Essential for 2023
- Cross-Device Tracking And Targeting With CTV Advertising
- Taking Advantage of Omnichannel Marketing in the CTV Landscape
- 7 Best CTV Advertising Tactics that Inspire Action & Conversion
- 5 Benefits of Local TV Advertising That Advertisers Must Know
- CTV Advertising Cost: A Smart Investment Tough Economic Times
- Streaming Audio Advertising: Discover and Reach Audiences Anywhere
- How to Use Programmatic Advertising For Digital Path To Conversion
- Programmatic Advertising Strategy: A Complete 2025 Guide
- Keeping CTV Advertising Simple in a Complex Ecosystem
- How Programmatic Advertising Works for the Automotive Industry
- CTV Vs Linear TV Advertising: Which One is Better?
- OTT/CTV Advertising: How to Boost Audience Engagement and ROI
- Taking Advantage of CTV in the Upcoming Midterm Elections
- Programmatic Audio Advertising in 2025: How to Create a Solid Ad
- Why Some Marketers Don't Trust CTV
- Law Firm Advertising on Television: A New Approach
- The Role of CTV in Political Campaign Advertising
- Why Dealerships Are Using OTT Automotive Ads Amid Shortages
- Best CTV Audience Targeting Tactics for Healthcare Ads
- How Fast Food Advertising Has Evolved Into the OTT/CTV Space
- Programmatic CTV Advertising: Why Brands Are Witching in 2025
- Content Targeting vs Audience Targeting: Why CTV Advertisers Are Switching
- Leveraging Data for OTT Advertising in 2022
- What Is Web3? A Simple Guide to the Next Era of the Internet
- Consumer Journey in Advertising: Guide to Driving Purchase Intent
- The Guide to Creating Brand Lift with OTT/CTV Advertising
- Cookieless Advertising After iOS 15: 2025 Marketer’s Guide
- What Is Brand Recall and How to Measure It Through Advertising
- How to Use Offline Conversion Tracking to Improve Attribution
- Tracking Advertising Effectiveness: How to Measure After-Ad Influence
- How to Track Foot-Traffic Purchases Using Ad Attribution
- Targeted Online Advertising: How to Reach the Right Audience
- How Attribution Tracking and Website Visitor Tracking Works
- Ad Frequency Explained: How to Maximize Reach and Results
- Programmatic Media Buying: All-in-One 2025 Guide
- What is Linear TV and Why It's Important
- How Does LTVE Optimize Reach for Advertisers
- CTV Measurement: The Secret to Tracking Brand Lift Effectiveness
- ROAS, CTV, and Attribution Tracking: How's it All Connected?
- What is Automatic Content Recognition & How to Use it for Targeting
- What is Linear TV Extension (LTVE) and When to Use It
- How to Use White Label OTT/CTV Advertising to Generate Brand Lift
- How to Use Preroll Ads to Lift Your Brand (2025 Guide)
- Why OTT Programmatic Advertising is More Important Than Ever
- How to Build Relationships Through Effective Frequency in Advertising
- The Evolution of Programmatic Media Buying
- Solving the Ad Frequency Capping Conundrum
- How to Use RTB in Marketing for Higher Impressions (2025 Guide)
- 5 Benefits of Programmatic Advertising for OTT/CTV Campaigns
- Why Programmatic Advertising Is Replacing Traditional Ad Buying
- Post View Visits vs Conversions: How to Measure Display Ad Impact
- How to Optimize Reach and Frequency in OTT/CTV Advertising
- The Comprehensive Guide to Understanding Omnichannel Marketing
- The Truth About First-Party Data Enrichment
- First-Party vs Second-Party Data Targeting Strategy: 2025 Guide
- Why Omnichannel Is Important for Advertising Experience in 2025
- What is a Second Party Data & It's Role in Advertising
- eCommerce Ads: Omnichannel or Multichannel, What's Better?
- First Party Data Strategy for Better Omnichannel Campaigns
- Omnichannel vs. Multichannel Marketing: Buyer, Media & Methods
- Omnichannel and Multichannel Marketing: What’s the Difference Between?
- What Is Omnichannel Marketing — and Why Is There So Much Disagreement?
- 3 Ways Video on Demand Is Creating Opportunity for Advertisers
- SVOD vs AVOD: Which Streaming Model Should Advertisers Bet On?
- Video on Demand Advertising: How to Track and Measure Viewer Actions
- AVOD – Advertising Video On Demand Campaign Best Practices
- What is Ad Creative Fatigue & How to Minimize it on OTT/CTV Channels
- The Complete OTT/CTV eCommerce Advertising Guide
- Traffic Building and eCommerce Strategy For OTT & CTV
- How to Do Cross Device Ad Targeting on CTV/OTT for eCommerce
- 3 Best Tips to Advertise on CTV for eCommerce Brands
- How to Build an eCommerce Sales Funnel With OTT/CTV Advertising
- Best CTV Advertising Examples & Strategies for eCommerce in 2025
- Post Pandemic Advertising: How Covid Changes Streaming Ads
- NFL Advertising On CTV / Connected TV — How To Reach The Fans
- NCAA Commercials In 2025 CTV Is The New Normal For College Football
- CTV vs. OTT: Differences in Advertising Strategy
- How MLB Ads In 2025 Programmatic CTV Is Changing Everything
- How Higher Education Programmatic Advertising Works
- Marketer’s Guide To Advertising On Streaming Services
- The Rise of Programmatic TV Advertising
- All Of OTT Vs CTV — Why Connected TV Is The Premium Option
- How Location Based Marketing Benefits Brick & Mortar Businesses
- Connected TV Audience Targeting Examples
- How To Approach CTV Fraud As An Advertiser Today
- How Media Consumption Has Changed in Light of COVID
- OTT Measurement Metrics Advertisers Must Know in 2025
- COVID Clinches it: The Days of Spray-and-Pray Advertising are Over.
- 5 Best OTT Advertising Strategies You Must Know in 2025
- How to Re-Think Your Creative and Ad Placements
- What’s Holding Political Advertisers Back?
- As COVID-19 Boosts Streaming, Advertisers Can’t Sit Out OTT Anymore
- Stay the Course.
- It’s a Good Time for Colorado Companies to Rethink Their Advertising
- Stay-at-Home Orders Give Rise to Digital Streaming
- 6 AdTech Trends to Watch Out for in 2025
- Happy Streaming This Thanksgiving
- Top 6 Benefits of OTT Advertising Every Marketer Must Know
- OTT Performance Marketing & Advertising Metrics Guide 2025
- How to Buy OTT Advertising to Maximize Your Ad Spend
- OTT Advertising Growth & Trends
- Does OTT Advertising Work? A Compelling Case Study
- OTT Advertising vs. Traditional TV Ads: What’s the Difference?
- OTT in 5 Years
- The Rise of OTT Platforms & Important OTT Advertising Trends (2025)
- Who’s Watching OTT Services? OTT Viewership Trends to Know
- OTT Marketing Strategy: How to Optimize Ad Performance
- AdWords Optimization: How to Build High-Performing Campaigns