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Case Studies
- Southern California Trade School Drives 190+ Online Applications With CTV
- University in Virginia Uses Granular Targeting to Generate Great Results for CTV Campaign
- High-Speed Passenger Train Sees 14x RoAS from Six-Week Campaign
- Hackard Law Generates Quality Leads With Full Funnel CTV Strategy
- Babcock Ranch Drives Online and In-Person Conversions During Economic Downturn
- Texas Ford Dealership Reaches New Sales Goal In 30 Days with CTV Ads
- Chevrolet Dealership Drives Over 3,500 Visits to Their Dealership With Search, Social, and CTV
- Nissan Dealer Increases Website Traffic By 250% Using Layered CTV Strategy
- University in Colorado Drives 13,000+ Campus Visits Using CTV
- Washington University Increases Football Ticket Sales With CTV
- Personal Injury Law Firm Increases Call Volume by 125% with CTV
- Regional Health Insurance Provider Drives Plan Conversions During Open Enrollment Using MedTarget
- Physical Rehabilitation Center Raises Monthly Patient Referrals
- State Public Health Department Increases Site Traffic and Conversions with Strategus
- National Lawn Care Franchise Generates Over $2.1M in One Month With CTV
- Regional Service Specializing in Door, Window, and Siding Installation Boosts Sales
- Utility Company Establishes Their Reputation as Tech & Safety Innovators With CTV Ads
- SeeTheOzarks.com Increases Awareness and Drives Vacationers to Recreational Areas with Strategus
- Pizza Franchise Increases Foot Traffic With CTV Ads
- Ski Resort Generates $685k in Revenue Utilizing CTV
- Senior Care Organization Activates First-Party Data To Drive Engagement
- Arwoods Furniture Uses Unique Audience Targeting to Drive In-Store Visits
- Regional Credit Union Drives 4,600+ In-Person Visits
- Pet Supplies Company Generates Over $115k with CTV
- Non-Profit Sees $485k Donations Attributed Through CTV Campaign
- Multi-Location Fast Food Restaurant Generates over $3.2 Million from In-Store Purchases
- Hospital Drives Engagement and Generates Brand Preference with Strategus
- Custom Closet Franchise Boosts Regional Brand Awareness & Online Traffic
- National Home Builder Increases Awareness Among Home Buyers for New Home Community
- University Increases Brand Awareness and Site Traffic with Strategus
- State Health Insurance Exchange Increases Enrollments During Extended Enrollment Period Caused by COVID-19
- National Furniture Retailer Increases Online Appointments and Store Visits
- Furniture Retailer Drives In-Person Visits and Over $10k in Revenue with State-Level CTV Campaign
- Injury Law Firm Leverages First Party Data Attribution to Track RoAS
- Zoo Boosts Event Series Ticket Sales through Full-Funnel CTV Strategy
- National Retailer Cross-Device Retargeting Outperforms Audience Targeting by 4.5x
- Premium Vodka Rebrand Achieves 12% Brand Lift and Establishes New Audience
- National CPG Retailer Achieves 5x RoAS Through CPG Attribution
- Cobb EMC Maximizes Ad Budget With Precise Geotargeting
- Casino Finds Success in Driving Web and Foot Traffic via CTV Campaigns
- Casino Drives Online Traffic With Major Impact on Foot Traffic
- Leading CPG Company Drives National Brand Awareness With CTV Ads
- Regional Bank Increases Brand Awareness With Custom Campaign Execution
- New Credit Union Branch Location Drives $2M in Deposits
- Finance Software Company Grows Web Traffic & Demo Requests Using Full-Funnel Strategy
- Arkansas Tourism Leverages CTV Innovation to Drive Over 150K Web Conversions
Press
- 2023 Inc. 5000 | 6th Year in a Row
- 2024 Inc. Regionals | Rocky Mountain
- Four Ways The WGA And SAG-AFTRA Strikes Will Affect Media Buyers
- Inspired Insider Podcast With Todd Porch, President of Strategus
- 2023 AdExchanger Programmatic Power Players
- Strategus Successfully Completes SOC 2 Analysis to Protect Client Data
- 2023 Inc. Regionals | Rocky Mountain
- Winners | MarCom Awards
- Strategus Makes the Inc. 5000 For The 5th Year in a Row
- Meet the 923 Fastest-Growing U.S. Companies from Coast to Coast
- FreeWheel Partnership: Unlock Access to Premium CTV Inventory
- For the 4th Time, Strategus Appears on the Inc. 5000, Ranking No. 1756
- Denver Sales Pro Dillon Joins Strategus
- Comcast’s Todd Porch Appointed President at Strategus
- The Democratization Of CTV Advertising Through Programmatic CTV/OTT
- The Democratization of Digital Advertising With Programmatic CTV & OTT
- STRATEGUS NAMED TO DENVER BUSINESS JOURNAL FAST 50
- Strategus on BIZSOUP Podcast: The Changing Landscape of TV Advertising
- Strategus Joins Interactive Advertising Bureau
- FAST-GROWING STRATEGUS MAKES INC. 5000 THREE YEARS RUNNING
- Ad-Tech 2020: 6 Trends BD Pros and Sales Teams Need To Know
- WASHINGTON HUSKIES ADOPT STRATEGUS PROGRAMMATIC CAMPAIGNS
- ADVERTISING REPORTING COMES OF AGE
- STRATEGUS CO-FOUNDER JOEL COX ACCEPTED INTO FORBES BUSINESS COUNCIL
- BIG DATA AD-TECH POWERS THE INC. 5000
- For Two Consecutive Years, Strategus Appears on the Inc 5000
- Strategus Wins Gold Nationals Award for Digital Marketing Campaign!
- Winners | AVA Digital Awards
- Strategus Measures Impact of CTV on Social Media Conversion
- Streaming Bundles Are Getting Craftier as Services Multiply
- Branded Blog | PR Daily's Content Marketing Awards 2022
- Everything You Need to Know About the Google Antitrust Lawsuit
- 2022 Cynopsis Rising Star Honeree | Steven Cohen
- TVREV Report: FASTs Are The New Cable, Part 2: Advertising
- Winners | DotComm Awards
- CONGRATULATIONS TO THE 2022 TOP WOMEN IN MEDIA & AD TECH HONOREES!
- Strategus Appears on Inc. Magazine’s Fastest-Growing Private Companies
- What Marketers Can Learn About CTV...
- 20 Best Aurora Advertising Agencies
- TOP 40 PRINT ADVERTISING AGENCIES IN DENVER
- Steering the Conversation with Joel Cox
- Ad-Tech Leader Strategus Staffs Up for Hyper Growth
- Denver Sales Pro Dillon Joins Strategus - Cision PR Newswire
- AdTech Trends in 2022: Interview with an Expert
- MarTech Interview with Rachel Dillon from Strategus
- Why 2022 Was a Pivotal Year for Linear TV Dollars
- Strategus Brings Retail Media Network Data to CTV Ad Campaigns
- Why Churn Still Matters In The Age Of AVOD
- What Marketers Need to Know NOW About CTV
- “Digital Champions” with Rachel Dillon - Strategus
- Brian Urquhart Joins The Marketing Expedition Community Podcast
- Ben Stecker Joins the Business Ninjas Podcast
- AW360: Joel Cox and Todd Porch, Strategus
- Top Agency Experts: Manage Failure, Success, and Everything In-Between
- CTV & OTT Advertising Interview Series [Part 2]
- CTV & OTT Advertising Interview Series [Part 1]
- “Marketing and Beyond” with Joel Cox from Strategus
- How CTV is Democratizing TV for DTC Brands
- You Finished Upfronts. How Well Is Your CTV Strategy Going To Work?
- Targeted Ads Have Come to Your TV
- It’s not a coincidence – Those are targeted ads on your TV
- How the Algorithm Killed the Jingle
- Televisionation: Strategus Discusses Programmatic Advertising
- Contextual Targeting vs. Optimization And Why It Matters Now
- Think Churn is Only an Issue for SVOD Providers? Think Again
- Ragan and PR Daily's Communicators of the Year, Class of 2022
- Home Builder Marketing Leaders Speak at NAHB Intl. Builders' Show
- Intl. Builders' Show 2019: Changing Your Builder Marketing Strategy
- My Digital Hero: Randi Mitchell, Digital Sales Director for Healthcare
Posts
- What Is a Walled Garden in Advertising?
- Ad Fraud: What It Is and the Role It Plays in CTV
- CTV Has Won, Now Comes the Battle of the Tech Giants
- Self-Service DSP vs. Managed Service CTV Advertising
- What Is Addressable TV Advertising and How Does It Work
- 10 OTT Trends Shaping CTV Advertising in 2024
- Insights and Trends in CTV Advertising | Blog | Strategus
- What is CTV Advertising & How Does It Drive Leads?
- AI in Programmatic Advertising and Digital Marketing
- First-Party Data vs. Third-Party Data: What's the Difference
- What Is an Ad Exchange and How Does It Work
- CTV Examples: Tactics and Tips for Connected TV Advertising
- Report: The State of CTV Advertising in the Automotive Industry
- CTV vs. OTT Devices – Understanding The OTT Advertising Ecosystem
- What Is a vMVPD and Why Should Marketers Care?
- Reach vs Frequency: Are You Prioritizing the Right Ad Metrics?
- CTV Retargeting: What It Is and How It Drives ROI
- Streaming TV Advertising: What Marketers Need to Know (2024)
- Live Sports Advertising: The Next Big Win for CTV
- HVOD: Hybrid Video on Demand Explained for Advertisers
- Free Ad-Supported TV (FAST): Ultimate Guide for Advertisers
- Full-Funnel Attribution: What It Is and How to Get Started
- Top AVOD Platforms for Advertisers Breaking into CTV
- The History of Commercials and TV Advertising [Infographic]
- The Advantages and Disadvantages of TV Advertising
- OTT vs. CTV Advertising: What's the Difference?
- OTT Advertising Guide: What Over-The-Top Advertising Is & Why It Matters
- Bringing Paid Search, Paid Social, and Programmatic Together
- From Programmatic Display to Programmatic Video Advertising
- Activating a First-Party Data Strategy for CTV
- What is AVOD Advertising?
- How Streaming Advertising Unlocks Reach and Frequency
- Measure and Improve Brand Recognition with Connected TV & OTT
- CTV and OTT Advertising Won't Slow Down in 2023
- The Best Tips for Choosing an OTT & CTV Partner
- 7 Ways CTV Outpaces Linear TV Advertising
- Why OTT & CTV Advertising Is Essential for 2023
- Cross-Device Tracking And Targeting With CTV Advertising
- Taking Advantage of Omnichannel Marketing in the CTV Landscape
- How To Influence Action with CTV Advertising
- How CTV Advances Local Advertising Efforts
- CTV Advertising Delivers Value During Economic Uncertainty
- Streaming Audio Advertising: Discover and Reach Audiences Anywhere
- Using Programmatic Advertising For Digital Path To Conversion
- How a Programmatic Ad Campaign is Optimized
- Keeping CTV Advertising Simple in a Complex Ecosystem
- How Programmatic Advertising Works for the Automotive Industry
- The Importance of Ad Experience in AVOD, FAST, and vMVPD
- Between CTV and Linear TV, Which One Is Better?
- Driving Audience Engagement With OTT & CTV
- Taking Advantage of CTV in the Upcoming Midterm Elections
- 12 New Developments In OTT Platforms For 2022
- How to Create A Programmatic Audio Ad
- Why Some Marketers Don't Trust CTV
- A New Approach to Television Advertising for Attorneys
- The Role of CTV in Political Campaign Advertising
- Why Dealerships Are Using OTT Automotive Ads Amid Shortages
- How to Reach The Right Audience With CTV Healthcare Ads
- How Fast Food Advertising Has Evolved Into the OTT/CTV Space
- Programmatic Connected Television (CTV)
- Audience-Based Buying vs. Content-Centric: Reach Your Target Audience
- Leveraging Data for OTT Advertising in 2022
- The Effectiveness of CTV
- Web3: How to Navigate the Next Generation of the Internet
- Understanding the Consumer Journey & How Advertising Impacts Intent
- The Guide to Creating Brand Lift with OTT/CTV Advertising
- Understanding 3rd-Party Cookies, iOS 15, and Data Protection
- What Brand Recall Means for Your Bottom Line
- Using Offline Conversion Tracking to Improve Attribution
- After-Ad Influence: The Secret to Measuring Ad Impact
- How to Track Foot-Traffic Purchases Using Ad Attribution
- How to Restructure Your Campaigns Using Online Purchase Tracking
- The Fundamentals of Website Visitor Tracking and Attribution
- The Complete Handbook for Frequency in Advertising
- The All-In-One Guide to Programmatic Ad Buying
- 4 Reasons to Implement Linear TV Extension
- How Does LTVE Optimize Reach for Advertisers
- CTV Measurement: The Secret to Tracking Brand Lift Effectiveness
- ROAS, CTV, and Attribution Tracking: How's it All Connected?
- How Automatic Content Recognition Helps Optimize Your Targeting
- Linear TV Extension (LTVE) - What It Is and When to Use It
- Using White Label OTT/CTV Advertising to Generate Brand Lift
- What is Pre Roll Video and How Can It Lift My Brand?
- Effective Ad Frequency: A Century's Worth of Growth
- 3 Factors That Impact Frequency Marketing Campaigns
- The Increasing Importance of Programmatic OTT Advertising
- How to Build Relationships Through Effective Frequency in Advertising
- Reach, Frequency, and Impact: Utilizing Different Media Effectively
- The Evolution of Programmatic Media Buying
- Know Your Limits: High-Frequency Advertising and Ad Fatigue
- Solving the Ad Frequency Capping Conundrum
- Win More Impressions Through Optimized Real-Time Bidding
- 5 Advantages of Programmatic Advertising for OTT/CTV Campaigns
- Programmatic Digital Advertising and the Future of Ad Buying
- Breaking Down the Programmatic Ad Buying Process
- How to Optimize Reach and Frequency in OTT/CTV Advertising
- The OTT Advertiser’s Guide to Second & First-Party Data
- The Comprehensive Guide to Understanding Omnichannel Marketing
- First-Party Data Marketing: Use What You Have!
- The Truth About First-Party Data Enrichment
- Second vs. First-Party Data Targeting Strategy
- Tailoring the Advertising Experience: Why Omnichannel Is Important
- The Beauty of Second-Party Data
- E-Commerce Advertising: Choosing Between Omnichannel or Multichannel
- Combining First-Party Audience Data for Better Omnichannel Campaigns
- Omnichannel vs. Multichannel: The Buyer, the Media, and the Methods
- What Is First-Party Data, and Why Does it Matter for CTV Advertising?
- What’s the Difference Between Omnichannel and Multichannel Marketing?
- What Is Omnichannel Marketing — and Why Is There So Much Disagreement?
- AVOD vs SVOD vs MVPD vs OTT — Ultimate VOD Guide For Advertisers
- 3 Ways Video on Demand Is Creating Opportunity for Advertisers
- SVOD vs AVOD: Is Advertising-Based Video On Demand the King of OTT?
- Best AVOD Services For CTV/OTT Advertising
- SVOD, AVOD, OTT, vMVPD: Acronym Overload!
- How to Drive Measurable Actions With Advertising-Based VOD Services
- AVOD – Advertising Video On Demand Campaign Best Practices
- A Strategic Approach To AVOD Advertising/Marketing
- Minimizing Ad Creative Fatigue On OTT/CTV Channels
- The Complete OTT/CTV eCommerce Advertising Guide
- AVOD Definition And Best Practices For Advertisers
- Traffic Building and eCommerce Strategy For OTT & CTV
- eCommerce Video Advertising Cross-Device Tracking For CTV/OTT
- Three Keys To eCommerce Ads on CTV That Drive Results
- Building An eCommerce Sales Funnel With OTT/CTV Advertising
- Sports Advertising on CTV/OTT — The Comprehensive Guide For 2020+
- Best eCommerce Video Ads And Marketing Strategies For Connected TV
- Streaming Advertising Post-COVID — The Modern Advertisers Guide
- NFL Advertising On CTV / Connected TV — How To Reach The Fans
- Sports TV Advertising — How To Adjust For Connected TVs Post-COVID
- NCAA Advertising In 2020+ CTV Is The New Normal For College Football
- Best Practices For Sports Advertising Campaigns On Connected TV
- MLB Advertising In 2020+ Programmatic CTV Is Changing Everything
- The Next Normal for Higher Ed Advertising is More Complex
- Connected Television (CTV) Advertising — The Comprehensive Guide
- Marketer’s Guide To Advertising On Streaming Services
- The Growth of Programmatic TV Advertising
- All Of OTT Vs CTV — Why Connected TV Is The Premium Option
- Supporting Brick And Mortar Businesses With GPS Data Based Targeting
- Connected TV Advertising – Examples Of Audience Hyper-targeting
- Top 3 CTV / Connected TV Advertising Campaign Best Practices
- What is Connected TV Advertising Going To Be Like In 10 Years?
- How To Approach CTV Fraud As An Advertiser Today
- How Media Consumption Has Changed in Light of COVID
- How to Measure Your OTT Ad’s Performance
- COVID Clinches it: The Days of Spray-and-Pray Advertising are Over.
- 5 OTT Advertising Strategies in the New Normal
- How to Re-Think Your Creative and Ad Placements
- What’s Holding Political Advertisers Back?
- As COVID-19 Boosts Streaming, Advertisers Can’t Sit Out OTT Anymore
- Stay the Course.
- It’s a Good Time for Colorado Companies to Rethink Their Advertising
- Stay-at-Home Orders Give Rise to Digital Streaming
- 6 Ad-Tech Trends to Follow in 2020
- Happy Streaming This Thanksgiving
- 6 Reasons Why You Should Invest in OTT Advertising
- OTT Ad Metrics Explained
- Innovative Ways to Maximize Your OTT Ad Spend
- OTT Advertising Growth & Trends
- Does OTT Advertising Work? A Compelling Case Study
- The Top Questions about OTT Advertising
- OTT Advertising vs. Traditional TV Ads: What’s the Difference?
- OTT in 5 Years
- The Future of OTT Ads
- Who’s Watching OTT Services?
- How to Optimize OTT Ads
- Optimizing AdWords Campaigns – A New Strategus Blog Series
- Is Email Marketing Dead ?
- Post View Visits & Post View Conversions: Metrics for Success
- The Possibilities of Connected TV (CTV)
- How To Effectively Leverage Facebook Advertising & Grow Your Business
- SWOT Analysis for Smart Marketing Strategy
- The Importance of Reporting on Campaign Goals
- The Best Way to Use Google’s Keyword Planner
- Designing a Campaign for Success
- Landing Page Optimization Techniques: Get Your Visitor to Take Action
- Top 5 Free Keyword Search Intelligence Tools
- How To Become a Google Certified Partner
- Choosing a Transparent Marketing Agency
- How to Link Google Analytics and Google AdWords
- Optimizing Your Paid Search Conversion Rate
- Linking Google AdWords to Google Analytics
- Boost Local Business by Linking Google My Business to Your Campaign
- Click Discrepancies: Google Analytics Vs Ad Server Reporting
- Email Marketing Best Practices
- 5 Tips to Improve Display Creative
- Starting Your First Google AdWords Search Campaign
- How to Choose a Digital Marketing Agency
- What is OTT and How Can it Innovate Your Advertising Strategies?
- Hyperlocal Geo-fencing: Placing a Mobile Ad Exactly Where You Want It
- Why should you care about Programmatic Buying?
- Advanced Retargeting Techniques for Increased Performance
- AdWords – Top 5 Things You’re Doing Wrong