1 min read
Televisionation: Strategus’s Cox and Porch Discuss Programmatic Advertising
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.
This episode features Joel Cox, Co-Founder and SVP of Strategy and Innovation, and Todd Porch, President of programmatic CTV/OTT managed services provider, Strategus. They discuss what Strategus does (it bills itself as the first company to have launched a programmatic advertising campaign—back in 2015), and how it believes its emphasis on “custom-curation solutions” and “white-glove service” differentiates it from other players in the programmatic space; share their thoughts on the state of the programmatic space and how it needs to evolve going forward; describe the company’s future goals; and more.
Posted by Strategus
Posts by Tag
- Press Release (20)
- ctv (11)
- ctv strategy (8)
- inc 5000 (7)
- advertising agency (5)
- award (5)
- marketing strategy (5)
- agency (4)
- ott (4)
- advantages of programmatic advertising (3)
- programmatic digital advertising (3)
- builder marketing (2)
- colorado advertising agency (2)
- education advertising (2)
- growth (2)
- high-frequency advertising (2)
- international builders (2)
- programmatic OTT advertising (2)
- programmatic ad buying process (2)
- streaming ads (2)
- targeted tv ads (2)
- tv advertising (2)
- advertising (1)
- culture (1)
- data (1)
- data collection (1)
- digital champions (1)
- digital marketing (1)
- elections (1)
- forbes (1)
- higher ed (1)
- higher ed advertising (1)
- industry leaders (1)
- industry trends (1)
- jingle (1)
- joel cox (1)
- omnichannel marketing (1)
- ott ad spend (1)
- ott local advertising (1)
- print advertising (1)
- programmatic media buying (1)
- smart tv (1)
- strategus (1)
- subscription video (1)
- video providers (1)