- Home
- Strategus Blog
- COVID Clinches it: The Days of Spray-and-Pray Advertising are Over.
COVID Clinches it: The Days of Spray-and-Pray Advertising are Over.
![Andy Dixon](https://www.strategus.com/hs-fs/hubfs/andy%20dixon%20avi.png?width=64&height=64&name=andy%20dixon%20avi.png)
2 minutes read
![](https://www.strategus.com/hubfs/blank%20graphic-1-1.png)
DENVER, April 23, 2020 /PRNewswire/ -- Crawling out of the economic shutdown, the advertising industry has taken a hit. But it’s not all gloom and doom. The future looks bright, but very different. “The pandemic has accelerated viewer adoption of digital streaming, and has changed the way brands engage with customers,” said Joel Cox, co-founder of Denver ad-tech firm Strategus. “Saturating popular TV shows with repetitious ads and hoping for the best won’t work as well anymore – the days of spray and pray are finally over.”
With the pandemic, millions have discovered new programming choices far beyond cable and subscription-based streaming services like Netflix. “Viewers were already cutting the cable cord in favor of Over-the-Top digital streaming on internet-connected televisions,” said Cox. “With no sports, and with the nightly news getting too depressing, more people are exploring OTT/CTV.” Recent research from Nielsen predicts that stay-in-place orders may have increased media consumption by 60%.
![Associate Press Logo](https://www.strategus.com/hubfs/Imported_Blog_Media/1200px-Associated_Press_logo_2012_svg_.png)
![](https://www.strategus.com/hubfs/andy%20dixon%20avi.png)
Andy Dixon is a seasoned Content Writing Specialist at Strategus, renowned for his expertise in creating engaging and impactful digital content. With over a decade of experience in content creation, Andy has honed his skills in a variety of niches, ranging from technology and marketing to education.
![Strategus Favicon](https://www.strategus.com/hs-fs/hubfs/Strategus%20Favicon.png?width=270&height=266&name=Strategus%20Favicon.png)
Strategus is a managed services connected TV(CTV) advertising agency with over 60,000+ campaigns delivered. Find out how our experts can extend your team and drive the result that matter most.
Talk to an Expert
Seeking a Custom CTV Strategy That Delivers?
What to read next
![Local TV Advertising- How to Buy TV Ads and Measure Success](https://www.strategus.com/hs-fs/hubfs/Local%20TV%20Advertising-%20How%20to%20Buy%20TV%20Ads%20and%20Measure%20Success_.png?width=352&name=Local%20TV%20Advertising-%20How%20to%20Buy%20TV%20Ads%20and%20Measure%20Success_.png)
Local TV Advertising: How to Buy TV Ads and Measure Success
Local TV advertising combines the big-screen impact of television with the efficiency of location-based marketing. It also allows smaller businesses...
13 minutes read
![the future of tv](https://www.strategus.com/hs-fs/hubfs/The%20Future%20of%20TV.png?width=352&name=The%20Future%20of%20TV.png)
The Future of TV: How Advertisers Can Prepare for a Converged Landscape
Here’s an exercise: Try to count the number of ways you consume TV each day. I’ll go first.
11 minutes read
![what is connected tv](https://www.strategus.com/hs-fs/hubfs/what%20is%20connected%20tv.png?width=352&name=what%20is%20connected%20tv.png)
CTV Advertising: What Is Connected TV and How Does It Work
Connected TV (CTV) advertising describes the ads served to viewers tuning into streaming content on internet-connected television sets.
26 minutes read
![streaming tv ads](https://www.strategus.com/hs-fs/hubfs/streaming%20tv%20ads-min.jpg?width=352&name=streaming%20tv%20ads-min.jpg)
Streaming TV Advertising: A Marketer’s Guide to Streaming Ads
In the decade and a half since Netflix popularized over-the-top (OTT) video consumption, streaming has become synonymous with television. We now use...
10 minutes read