COVID Clinches it: The Days of Spray-and-Pray Advertising are Over.

April 30, 2020 · 0 min read

Andy Dixon

Table of Contents

Dynamically generated

Share this article

Seeking a Custom CTV Strategy That Delivers?

Talk to an expert

DENVER, April 23, 2020 /PRNewswire/ -- Crawling out of the economic shutdown, the advertising industry has taken a hit. But it’s not all gloom and doom. The future looks bright, but very different. “The pandemic has accelerated viewer adoption of digital streaming, and has changed the way brands engage with customers,” said Joel Cox, co-founder of Denver ad-tech firm Strategus.“Saturating popular TV shows with repetitious ads and hoping for the best won’t work as well anymore – the days of spray and pray are finally over.”

With the pandemic, millions have discovered new programming choices far beyond cable and subscription-based streaming services like Netflix. “Viewers were already cutting the cable cord in favor of Over-the-Top digital streaming on internet-connected televisions,” said Cox. “With no sports, and with the nightly news getting too depressing, more people are exploring OTT/CTV.” Recent research from Nielsen predicts that stay-in-place orders may have increased media consumption by 60%.

View article on Associated Press

Frequently Asked Questions

Is Netflix AVOD or SVOD?

Layer interests, purchase behavior, and viewing habits on top of age and location — so every impression reaches someone who actually matters to your business.

What is COVID Clinches it?

DENVER, April 23, 2020 /PRNewswire/ -- Crawling out of the economic shutdown, the advertising industry has taken a hit. But it’s not all gloom and doom.

How does cOVID Clinches it work?

DENVER, April 23, 2020 /PRNewswire/ -- Crawling out of the economic shutdown, the advertising industry has taken a hit. But it’s not all gloom and doom.

What are the main benefits of cOVID Clinches it?

With the pandemic, millions have discovered new programming choices far beyond cable and subscription-based streaming services like Netflix. “Viewers were already cutting the cable cord in favor of Over-the-Top digital streaming on internet-connected televisions,” said Cox.

How can marketers use cOVID Clinches it?

View article on Associated Press

What should advertisers consider when using cOVID Clinches it?

Andy Dixon is a seasoned Content Writing Specialist at Strategus, renowned for his expertise in creating engaging and impactful digital content. With over a decade of experience in content creation, Andy has honed his skills in a variety of niches, ranging from technology and marketing to education.

Written by

Andy Dixon

Andy Dixon is a seasoned Content Writing Specialist at Strategus, renowned for his expertise in creating engaging and impactful digital content. With over a decade of experience in content creation, Andy has honed his skills in a variety of niches, ranging from technology and marketing to education.

get in touch

Subscribe to our
newsletter

Stay ahead with strategies and insights from streaming advertising experts.

Learn from the field

View all resources

blog

CTV Transparency Is Finally Moving From Aspiration to Action

For traditional linear advertisers, the promise of programmatic CTV has always been compelling: more flexibility, more precise audience strategy, and the ability to connect television exposure to measurable business outcomes.