Andy Dixon

Why OTT & CTV Advertising Is Essential for 2023

2023 will certainly be interesting in how marketers decide to launch brand awareness and...

How To Influence Action with CTV Advertising

Advertising today holds the opportunity to reach consumers with more digital touchpoints...

How CTV Advances Local Advertising Efforts

Marketing your local business needs to reach audiences living nearby. It seems pretty...

CTV Advertising Delivers Value During Economic...

Marketing during an economic downswing may have some companies cutting back on brand...

Programmatic Audio Advertising: Discover and...

DATA & INSIGHTS FROM STRATEGUS - SEPTEMBER 2022

TABLE OF CONTENTS

1. Overview2. Looking...

The Role of Programmatic Advertising & Path To...

Carving a digital path with programmatic advertising establishes touchpoints for...

Keeping CTV Advertising Simple in a Complex...

Just recently, streaming audiences finally surpassed both broadcast and cable viewership....

Between CTV and Linear TV, Which One Is Better?

Connected TV (CTV) audiences are progressing every year and marketing news outlets have...