Full-Funnel Attribution: What It Is and How to...
As an advertiser, embracing full-funnel attribution elevates your campaign measurement to...
Top AVOD Platforms for Advertisers Breaking into...
Connected TV (CTV) has emerged as a turning point for TV audiences, capturing viewers'...
The Advantages and Disadvantages of TV Advertising
Even though people have altered the way they watch television, TV advertising is still...
OTT vs. CTV Advertising: What's the Difference?
OTT refers to the video streaming content delivered over the internet. With TV viewers...
OTT Advertising Guide: What Over-The-Top...
Chances are you’ve watched over-the-top (OTT) video content by streaming TV, live events,...
10 Developing OTT Advertising Trends in 2023
Over the past decade, OTT (over-the-top) has made massive progress in content...
Bringing Paid Search, Paid Social, and...
Discovering how your audience saw an ad, clicked on it, or searched online afterward,...
From Programmatic Display to Programmatic Video...
Programmatic advertising is the automated process of buying online ads that reduces the...
Activating a First-Party Data Strategy for CTV
With streaming content up 31.8% in January for total TV share compared to the previous...
What is AVOD Advertising?
Discover everything you need to know about AVOD advertising, video on demand, and the...
How Streaming Advertising Unlocks Reach and...
These days, when we browse online, we regularly see ads based on previous searches and...
What is Over-The-Top (OTT)? OTT Advertising...
Discover what you need to know about OTT advertising, platforms, services, and...
Measure and Improve Brand Recognition with...
What does it take to build brand recognition in digital advertising?