- Home
- Strategus Blog
- How To Effectively Leverage Facebook Advertising & Grow Your Business
How To Effectively Leverage Facebook Advertising & Grow Your Business
![Andy Dixon](https://www.strategus.com/hs-fs/hubfs/andy%20dixon%20avi.png?width=64&height=64&name=andy%20dixon%20avi.png)
2 minutes read
![](https://www.strategus.com/hubfs/blank%20graphic-1-1.png)
Boasting over 2 billion monthly active users in the second quarter of 2017, Facebook is the most popular social network worldwide and offers one of the largest groups of potential clients the world has ever known. Unlike traditional media, such as print and television, offers advertisers access to specific target demographics which fit their ideal customer profile.
Facebook has developed astonishing demographic details on their users which allows savvy advertisers to target people according to age range, zip code, gender, sexual orientation, type of work, and even hobby. As a potential advertiser, these demographics ensure that you can present your product or service to the people interested in your message, the people you need in front of you. Rather than a shotgun approach to marketing, Facebook allows organizations to target customers with a laser-like sniper approach.
Like any successful marketing campaign, achieving the desired results from advertising on Facebook takes careful planning. A successful campaign first must determine what is the actual goal. Is the goal to generate new sales leads for your organization, create direct sales for your online store, or to gain a following for your blog?
Whatever your goal is will determine how you will present your organization. For instance, if your goal is to gather a following for your blog, providing relevant content with a link to your page will drive interested people, your best prospects, to your page. Providing relevant and interesting content for free to your Facebook followers will leave them wanting more, which is the goal!
Whatever your goal is will determine how you will present your organization. For example, if your goal is to gather an audience for your blog, providing relevant content with a link to your page will drive interested people, your best prospects, to your page. Providing reviews and updates on products and services helps to generate traffic to your e-commerce site, from people who are your best prospects.
While Facebook provides new advertisers with loads of support, and knowledge, it is imperative that you have a well thought out plan in place before jumping in the water. Whether it is a blog or an e-commerce site, having a professionally designed place for them to land is crucial to the success of your campaign.
With over 2 billion users and growing, Facebook is a goldmine when handled properly. For more information on how to How to Effectively Leverage Facebook Advertising as well as learn what’s next in data-driven advertising contact us today.
![](https://www.strategus.com/hubfs/andy%20dixon%20avi.png)
Andy Dixon is a seasoned Content Writing Specialist at Strategus, renowned for his expertise in creating engaging and impactful digital content. With over a decade of experience in content creation, Andy has honed his skills in a variety of niches, ranging from technology and marketing to education.
![Strategus Favicon](https://www.strategus.com/hs-fs/hubfs/Strategus%20Favicon.png?width=270&height=266&name=Strategus%20Favicon.png)
Strategus is a managed services connected TV(CTV) advertising agency with over 60,000+ campaigns delivered. Find out how our experts can extend your team and drive the result that matter most.
Talk to an Expert
Seeking a Custom CTV Strategy That Delivers?
What to read next
![Local TV Advertising- How to Buy TV Ads and Measure Success](https://www.strategus.com/hs-fs/hubfs/Local%20TV%20Advertising-%20How%20to%20Buy%20TV%20Ads%20and%20Measure%20Success_.png?width=352&name=Local%20TV%20Advertising-%20How%20to%20Buy%20TV%20Ads%20and%20Measure%20Success_.png)
Local TV Advertising: How to Buy TV Ads and Measure Success
Local TV advertising combines the big-screen impact of television with the efficiency of location-based marketing. It also allows smaller businesses...
13 minutes read
![the future of tv](https://www.strategus.com/hs-fs/hubfs/The%20Future%20of%20TV.png?width=352&name=The%20Future%20of%20TV.png)
The Future of TV: How Advertisers Can Prepare for a Converged Landscape
Here’s an exercise: Try to count the number of ways you consume TV each day. I’ll go first.
11 minutes read
![what is connected tv](https://www.strategus.com/hs-fs/hubfs/what%20is%20connected%20tv.png?width=352&name=what%20is%20connected%20tv.png)
CTV Advertising: What Is Connected TV and How Does It Work
Connected TV (CTV) advertising describes the ads served to viewers tuning into streaming content on internet-connected television sets.
26 minutes read
![streaming tv ads](https://www.strategus.com/hs-fs/hubfs/streaming%20tv%20ads-min.jpg?width=352&name=streaming%20tv%20ads-min.jpg)
Streaming TV Advertising: A Marketer’s Guide to Streaming Ads
In the decade and a half since Netflix popularized over-the-top (OTT) video consumption, streaming has become synonymous with television. We now use...
10 minutes read