Strategus Named One of the Fastest-Growing Companies of 2023

25194164105 159743919891 164947799710 46474893826

The Possibilities of Connected TV (CTV)

A Connected TV (CTV) is a TV that is an internet-enabled smart TV or any TV that uses a device to connect to the internet, receiving content other than through traditional providers such as cable. CTV also includes devices such as phones, tablets, laptops, and desktops. People use these other devices to stream content, from short video clips to the latest network shows and premium content.

Statistics show that as of January 31, 2017, 29% of U.S. homes owned enabled smart TVs, with an added 23% having a streaming device such as an Amazon Fire TV, Google Chromecast or Roku. Game consoles also account for a significant amount of streaming, with 42% of households owning a Microsoft Xbox, Nintendo Wii or Sony PlayStation, and nearly 11% of homes streaming from PCs, tablets or smartphones to their television.

CTV provides advertisers with the ability to design ads that have the interactive potential of digital, and the branding impact of traditional commercials. Viewers that stream or watch CTV prefer fewer ads, but want more interactive and engaging ads when they watch. TV-connected devices signify a new and growing way to watch television and presents advertisers with an innovative way to reach a unique audience.

As more people stream their favorite shows, advertisers will increasingly look for ways to tap into this new trend. CTV allows marketers access to detailed demographical data, allowing them to target consumers effectively. Software enables companies to track users of CTV, letting advertisers target or create specific offers for different audience segments

Andy Dixon is a seasoned Content Writing Specialist at Strategus, renowned for his expertise in creating engaging and impactful digital content. With over a decade of experience in content creation, Andy has honed his skills in a variety of niches, ranging from technology and marketing to education.

Strategus Favicon

Strategus is a managed services connected TV(CTV) advertising agency with over 60,000+ campaigns delivered. Find out how our experts can extend your team and drive the result that matter most.

Talk to an Expert